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Design Sprints. In the Corporate World.

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Caryn Gallis' talk from the UXPA Boston 2018 Conference

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Design Sprints. In the Corporate World.

  1. 1. Design Sprints. In the Corporate World. Prudential Customer Experience May 10, 2018 Shorter sprints, remote testing, and other real-world adaptations. Caryn Gallis
  2. 2. Agenda Design Sprints. In the Corporate World. 2 1. Intro 2. Design Sprint 101 3. Challenges for a Corporation 4. Adaptation Shorter Sprints 5. Powering Sprints with Continuous Human Insights 6. Unintended Positive Outcomes 7. Q&A
  3. 3. Design Sprints. In the Corporate World. 3Caryn Gallis Intro
  4. 4. Design Sprints. In the Corporate World. 4 Caryn Gallis @caryngallis
  5. 5. Design Sprints. In the Corporate World. 5 Lija Hogan Ihogan@usertesting.com Yuling An yan@usertesting.com
  6. 6. Design Sprints. In the Corporate World. 6Caryn Gallis Design Sprints 101
  7. 7. Design Sprints. In the Corporate World. 7Caryn Gallis Source: http://www.gv.com/sprint/ Design Sprint process What is a Design Sprint?
  8. 8. Why a Design Sprint? Design Sprints. In the Corporate World. 8Caryn Gallis
  9. 9. Design Sprints. In the Corporate World. 9Caryn Gallis Who should Sprint?
  10. 10. Design Sprints. In the Corporate World. 10Caryn Gallis Where should a Sprint be held?
  11. 11. Design Sprints. In the Corporate World. 11Caryn Gallis How to run a Design Sprint?
  12. 12. Design Sprints. In the Corporate World. 12Caryn Gallis DAY 1UNDERSTAND START AT THE END
  13. 13. Design Sprints. In the Corporate World. 13Caryn Gallis Day 1: Long term goal and mapping the experience ACTORS GOALEXPERIENCE
  14. 14. Day 1: Expert interviews, How Might We (HMW) and target area Design Sprints. In the Corporate World. 14Caryn Gallis
  15. 15. Design Sprints. In the Corporate World. 15Caryn Gallis DAY 2DIVERGE WORK ALONE TOGETHER
  16. 16. 1. NOTES (20 MINUTES) 2. QUICK IDEAS (20 MINUTES) 3. CRAZY 8’S (8 MINUTES) 4. SOLUTION SKETCH (30+ MINUTES) Day 2: Four step sketch process (yes, even you can draw too!) Design Sprints. In the Corporate World. 16Caryn Gallis
  17. 17. Design Sprints. In the Corporate World. 17Caryn Gallis DAY 3DECIDE EVALUATE, CRITIQUE, DECIDE
  18. 18. Design Sprints. In the Corporate World. 18Caryn Gallis
  19. 19. Day 3: Art Gallery, Heat map, Speed Critique and Voting Design Sprints. In the Corporate World. 19Caryn Gallis
  20. 20. Design Sprints. In the Corporate World. 20Caryn Gallis Day 3: Storyboard
  21. 21. Design Sprints. In the Corporate World. 21Caryn Gallis DAY 4PROTOTYPE GOLDILOCKS QUALITY
  22. 22. Why Goldilocks? Design Sprints. In the Corporate World. 22Caryn Gallis
  23. 23. Design Sprints. In the Corporate World. 23Caryn Gallis DAY 5VALIDATE WATCH, OBSERVE, LEARN, REPEAT
  24. 24. Day 5: Usability testing Design Sprints. In the Corporate World. 24Caryn Gallis
  25. 25. Design Sprints. In the Corporate World. 25Caryn Gallis Challenges for a Corporation
  26. 26. Design Sprints. In the Corporate World. 26Caryn Gallis No. 1 No Time for Timing Yet innovation takes time…
  27. 27. Design Sprints. In the Corporate World. 27Caryn Gallis No. 2 Senior Leadership Team Support “Seems like a lot of people for a lot of time…”
  28. 28. Design Sprints. In the Corporate World. 28Caryn Gallis No. 3 To Sprint or not to Sprint? Boil the ocean or design a button?
  29. 29. Design Sprints. In the Corporate World. 29Caryn Gallis Adapting to Shorter Sprints
  30. 30. Design Sprints. In the Corporate World. 30 We felt the pressure. Everyone wanted a Design Sprint but how will we always have results? Caryn Gallis
  31. 31. Traditional-by-the-book Design Sprint Design Sprints. In the Corporate World. 31 Jake Knapp would be proud Caryn Gallis DAY ONE DAY TWO DAY THREE Understand • Map • Experts • How Might We (HMW) • Vote Sketch • Notes • Quick ideas • Crazy 8’s • Solution sketch Decide • Art gallery and heat map • Speed critique • Voting DAY FOUR Storyboard DAY FIVE Prototype *POST SPRINT Update prototype and test again (optional)
  32. 32. Three-day* Design Sprint Design Sprints. In the Corporate World. 32 Longer days but same amount of innovation Caryn Gallis DAY ONE DAY TWO DAY THREE Understand • Map • Experts • How Might We (HMW) • Vote • Sketch • Decide • Storyboard • Prototype • Draft usability questions *POST SPRINT • Remote usability testing • Review results • Update prototype and test again (optional)
  33. 33. Design Sprints. In the Corporate World. 33Caryn Gallis Another tool in our toolbox Bringing Design Sprints to the whole organization.
  34. 34. Design Sprints. In the Corporate World. 34Caryn Gallis Powering Sprints with Continuous Human Insights
  35. 35. Design Sprints. In the Corporate World. 35 In our first Sprint, we recruited people off Craig’s List for usability testing. Caryn Gallis
  36. 36. Design Sprints. In the Corporate World. 36Caryn Gallis Remote usability testing offered us countless advantages.
  37. 37. Prudential Branding Templates 37 Best Practices to Capture Human Insights What you should do before, during, and after your Sprint
  38. 38. Remote Testing Enables Faster Human Insights Design Sprints. In the Corporate World. 38 Lab Remote 2 to 3 Weeks 1 Week 2 to 3 Weeks Plan & recruit Run study Analyze data & write report 1 Day Plan, recruit & run study Analyze data & write report 1 Week
  39. 39. Design Sprints. In the Corporate World. 39 Set the stage Run remote studies like • Interviews • Diary Studies • Light ethnography with target users to uncover needs
  40. 40. Design Sprints. In the Corporate World. 40 Validate your Design Validate the prototype or concepts with target users
  41. 41. Design Sprints. In the Corporate World. 41 Turn Ideas into Reality Take the idea from prototype to working code by gathering insights from users as you iterate and build DISCOVERY DESIGNBUILD BEFORE DURING AFTER DESIGN SPRINTS
  42. 42. Design Sprints. In the Corporate World. 42Caryn Gallis Unintended Outcomes of Design Sprints
  43. 43. Having a time box creates good work. Design Sprints. In the Corporate World. 43Caryn Gallis
  44. 44. This WILL work in corporations. Design Sprints. In the Corporate World. 44Caryn Gallis
  45. 45. Silos can be broken. Design Sprints. In the Corporate World. 45Caryn Gallis
  46. 46. We can overcome challenges. Design Sprints. In the Corporate World. 46Caryn Gallis
  47. 47. Design Sprints. In the Corporate World. 47Caryn Gallis Thank you! Time for questions.
  48. 48. Design Sprints. In the Corporate World. 48 Q&A

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