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Twitter 101

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Twitter 101 Presentation presented at UNL on January 18, 2012.

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Twitter 101

  1. 1. Twitter 101 Presented by Tyler Thomas Social Media Specialist – University Communications@TylerAThomas | @UNLincoln January 18, 2013
  2. 2. Twitter History  Twitter is a free microblogging service founded in 2006.  The heart of Twitter is 140-character bursts of2 information called “tweets.”  Twitter users can broadcast information and provide links, photos and other media to public or private audiences.  Twitter is used often by celebrities, journalists, politicians and other public figures to broadcast breaking news.  There are nearly 640+ million registered Twitter accounts.
  3. 3. The Basics  Handle: Your username (@Name)  Feed: The stream of tweets you see on your3 homepage, comprised of updates of those users you follow.  Tweet: A 140-character message.  Retweet (RT): Re-sharing or giving credit to someone else’s tweet.  @Mention: A way of referencing another user. Users are notified when @mentioned.
  4. 4. The Basics Continued  Hashtag (#): A way to denote a topic of conversation or participate in a large linked discussion.4  A hashtag is a keyword discovery tool that allows users to find your tweets.  You can click on a hashtag to view the conversation and see all of the tweets that mention it in real time.  Direct Message (DM): A private, 140- character message between two users. You can only DM people who follow you.  Favorite: A way to indicate a tweet you like. They are represented with a small star icon next to a tweet.
  5. 5. Getting Started Account Set Up  Visit www.Twitter.com  Follow the directions to set up your own5 unique “handle.”  Be sure to pick a handle you are happy with and it is easy to identify you.  Be consistent if you have existing other social media channels.  This can be different than your given name.  This is the way users will interact with you and include you in a conversation.
  6. 6. Getting Started Account Set Up Continued  Upload a photo to use as your Profile Photo.  Upload a Header Image if you have one.6  Provide your Name, Location and Website (optional).  Provide a short bio in 160 characters or less.  This is where people can find out more about you. Use keywords, hashtags and other community identifiers.  Pick a standard design background or design your own.  Update your email notification and other account settings.
  7. 7. Account Details Defined  @Connect  Interactions: All interactions with your account.7  Mentions: A feed showing the use of your @handle.  Lists  Grouping users that you follow into whatever categories you want.
  8. 8. Getting Started  Following  Start with your friends, colleagues and people you know.8  Spend a little time and see who your friends and colleagues are following.  Explore the internet and follow influential people in the community, industry etc.  Followers  Start tweeting, following, engaging and joining the conversation.  Join in Tweetups for your industry or area of study.  Example: #AgChat
  9. 9. Getting Started Continued  Tweeting  Get started and don’t be intimidated.  Check out the UNL social media9 guidelines.  Establish your voice  Be polite, useful, interesting, unique and be yourself.  Identify and personify your personal brand.  Showcase your expertise  BE CONSISTENT!
  10. 10. Twitter Etiquette  Use the correct @mentions and hashtags.  Use URL Shorteners like bit.ly, Ow.ly, & go.unl.edu.10  Make sure you know the destination of where you are linking to & check hashtags before creating your own.  Don’t auto post to Facebook and limit automation in general, engagement is key.  Leave room in your tweet to be retweeted, aim for around 125 characters total.  Always identify the user when you’re re-tweeting them.
  11. 11. Promotion  Add “Follow Me on Twitter” to your email signature11  Include it your syllabus, speaking schedules, bios etc.  Promote your twitter account across all media:  Video bumpers  Business cards  Printed materials
  12. 12. Examples  People  Tim Miles - @CoachMiles  Amy Struthers - @AdProfAmy12  Ari Kohen - @KohenAri  Nebraska Engineering - @NebEngineering  50 Higher Ed Admins  Hashtags  #HigherEd  #UNL  Article  10 Commandments of Twitter (from the Chronicle of Higher Education)
  13. 13. Management Tools  Apps  Mobile App (iPhone, iPad & Android)13  Third Party Tools  Hootsuite  TweetDeck
  14. 14. Resources  http://mashable.com/category/twitter  http://mashable.com/2012/0614  https://support.twitter.com
  15. 15. Connect With Us: @UNLincoln

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