Twitter 101 Presented by Tyler Thomas Social Media Specialist – University Communications@TylerAThomas | @UNLincoln January 18, 2013
Twitter History Twitter is a free microblogging service founded in 2006. The heart of Twitter is 140-character bursts of2 information called “tweets.” Twitter users can broadcast information and provide links, photos and other media to public or private audiences. Twitter is used often by celebrities, journalists, politicians and other public figures to broadcast breaking news. There are nearly 640+ million registered Twitter accounts.
The Basics Handle: Your username (@Name) Feed: The stream of tweets you see on your3 homepage, comprised of updates of those users you follow. Tweet: A 140-character message. Retweet (RT): Re-sharing or giving credit to someone else’s tweet. @Mention: A way of referencing another user. Users are notified when @mentioned.
The Basics Continued Hashtag (#): A way to denote a topic of conversation or participate in a large linked discussion.4 A hashtag is a keyword discovery tool that allows users to find your tweets. You can click on a hashtag to view the conversation and see all of the tweets that mention it in real time. Direct Message (DM): A private, 140- character message between two users. You can only DM people who follow you. Favorite: A way to indicate a tweet you like. They are represented with a small star icon next to a tweet.
Getting Started Account Set Up Visit www.Twitter.com Follow the directions to set up your own5 unique “handle.” Be sure to pick a handle you are happy with and it is easy to identify you. Be consistent if you have existing other social media channels. This can be different than your given name. This is the way users will interact with you and include you in a conversation.
Getting Started Account Set Up Continued Upload a photo to use as your Profile Photo. Upload a Header Image if you have one.6 Provide your Name, Location and Website (optional). Provide a short bio in 160 characters or less. This is where people can find out more about you. Use keywords, hashtags and other community identifiers. Pick a standard design background or design your own. Update your email notification and other account settings.
Account Details Defined @Connect Interactions: All interactions with your account.7 Mentions: A feed showing the use of your @handle. Lists Grouping users that you follow into whatever categories you want.
Getting Started Following Start with your friends, colleagues and people you know.8 Spend a little time and see who your friends and colleagues are following. Explore the internet and follow influential people in the community, industry etc. Followers Start tweeting, following, engaging and joining the conversation. Join in Tweetups for your industry or area of study. Example: #AgChat
Getting Started Continued Tweeting Get started and don’t be intimidated. Check out the UNL social media9 guidelines. Establish your voice Be polite, useful, interesting, unique and be yourself. Identify and personify your personal brand. Showcase your expertise BE CONSISTENT!
Twitter Etiquette Use the correct @mentions and hashtags. Use URL Shorteners like bit.ly, Ow.ly, & go.unl.edu.10 Make sure you know the destination of where you are linking to & check hashtags before creating your own. Don’t auto post to Facebook and limit automation in general, engagement is key. Leave room in your tweet to be retweeted, aim for around 125 characters total. Always identify the user when you’re re-tweeting them.
Promotion Add “Follow Me on Twitter” to your email signature11 Include it your syllabus, speaking schedules, bios etc. Promote your twitter account across all media: Video bumpers Business cards Printed materials
Examples People Tim Miles - @CoachMiles Amy Struthers - @AdProfAmy12 Ari Kohen - @KohenAri Nebraska Engineering - @NebEngineering 50 Higher Ed Admins Hashtags #HigherEd #UNL Article 10 Commandments of Twitter (from the Chronicle of Higher Education)
Management Tools Apps Mobile App (iPhone, iPad & Android)13 Third Party Tools Hootsuite TweetDeck