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In April 2012 Unity supported Marks & Spencer (M&S) when they joined forces with Joanna Lumley to launch Shwopping – a new initiative that will revolutionise clothes shopping and help consumers to live more sustainable lifestyles.
M&S believes unwanted clothes should have a future: they should be put to good use, not just thrown out. It is therefore asking its customers to shwop – give an unwanted piece of clothing every time they buy a new one.
All M&S clothing stores will now accept unwanted clothing of any brand, all year round. It’s a new, free service for customers aimed at creating a new ‘buy one, give one’ culture on the UK high street.
Through Oxfam, the clothes will be resold, reused or recycled and the money raised will go to help people living in poverty. Not a single item will go to landfill and the ultimate aim for M&S is to recycle as many clothes as it sells – 350 million a year.
The campaign is going from strength to strength and there are more updates to come.
The video was made by adjust your set http://www.adjustyourset.tv/