Sabre is a technology solutions provider to the global travel and tourism industry. As part of delivering that service, Sabre has Service Level Agreements with each Airline client. Maintaining accurate records of those SLAs and understanding escalations falls to the IT support team. Madhuri Kollu, at Sabre, will provide insight into how they integrate legacy and new data sources and provide business leaders the tools to derive critical business insights from the data.

1. 1confidential | ©2016 Sabre GLBL Inc. All rights reserved.
Redefining the Role of IT in a Self-Help
Data Integration Environment
Madhuri Kollu
Manager – Corporate Data & Analytics

2. 2confidential | ©2016 Sabre GLBL Inc. All rights reserved.
• Sabre® is a technology solutions provider to the global travel and tourism industry.
– Airlines, hotels, car rental outlets, railways, cruise lines and tour operators
– Travel agencies and travel management companies
– Corporate travel departments
• The company delivers a broad range of technology solutions
– Data-driven business intelligence
– Mobile distribution and Software as a Service (SaaS) solutions
Sabre Holdings

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• As a SaaS provider to our customers we have established and maintain stringent SLAs
• There are significant financial penalties to Sabre if the SLAs are not met
• It is absolutely vital for Sabre Tech Operations and leadership teams to have clear visibility into
operational data
• Following the implementation of a new service
platform data was not integrated between the
legacy and new systems
• Data formats between the legacy and new
system were very different
• The tech operations team did not have a clear,
unified view of the data
• A very manual and time-consuming process
was employed to generate reports
The Business Challenge Facing Sabre

4. 4confidential | ©2016 Sabre GLBL Inc. All rights reserved.
• Lack of real-time or near real-time metrics
• Prone to a lot of errors due to the manual nature of the process
• Incomplete data because of limitations of Excel
• Inconsistent data – The results really depended on which analyst
worked on preparing the results
What this Meant to our Business Operations

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The Corporate Data & Analytics team set out to design a solution with the following goals:
• Provide a single, unified view of the information to the business
• Provide real/near-real time data
• Enable line of business managers & executive team members to make business decisions based on
one, unified set of data
• Increase data quality and consistency
• Leverage the Sabre big data platform to solve the problem
• Easy to use, intuitive interface to ensure the solution is
”business-user friendly”
• A solution that is easy for IT operations to maintain
and scales well with changes in the source systems
Goals of the Sabre Unification Project

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• Formed a working group with business users & tools team members.
• Engaged the data SMEs and identified the business process.
• Mapped the business process to data elements and system of records.
• We identified data objects and the specific
attributes
• Prototyped solution with Cloudera/Unifi/QlikView
• We used Unifi Software to aggregate data into
Cloudera data lake.
• We also used Unifi to create a single business
view of the data.
• Deployed this view to the business users
and C-level dashboard
The Process & Solution

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Hadoop/Cloudera Data Lake
Acquire Discover Cleanse/Enrich Normalize Transform Visualize
Business User
Dashboard
C-Level User
Dashboard
Legacy System
of Record
New System of
Record
Customer
Information
Product
Information
Customer Call
Center Data
Solution Architecture

8. 8confidential | ©2016 Sabre GLBL Inc. All rights reserved.
• Unifi platform is managed by IT and facilitates self-service data integration to business users
• IT connects and maintains data sources
• Individual users are granted access to data sets and can specify attribute access
• Intuitive, wizard-based interface is quickly learned by business users of all levels
• Machine learning and fuzzy logic
anticipates user requirements
• Handles a wide range of data types
including semi and unstructured data
• Native Hadoop processing makes
transforms very fast
• IT controls resources to ensure Hadoop
environment load
Highlights of Solution

9. 9confidential | ©2016 Sabre GLBL Inc. All rights reserved.
Q&A

10. 10confidential | ©2016 Sabre GLBL Inc. All rights reserved.
Redefining the Role of IT in a Self-Help
Data Integration Environment
Madhuri Kollu
Manager – Corporate Data & Analytics