The key to a successful business does not depend on the size of your marketing budget. The Lean Startup model relies on interacting with potential customers early and often so you can incorporate feedback during the product development process. Marketing is good. Finding the right market to serve with quality marketing is better.
In this presentation, Catherine Blake, President, Sales Protocol International and Executive Director, Center for Sales Excellence, Paul College of Business & Economics helps entrepreneurs understand and implement innovative techniques to drive traffic to their websites and grow their audiences.
In this session, attendees learned, how to investigate their market, the importance of testing every idea to a target market and gaining feedback, how to use social media to reach potential customers as early as possible, and effective marketing on a budget.