Ljubica Urosevic, Serbia - PCST2012


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Ljubica Urosevic, Serbia - PCST2012

  1. 1. PCST 2012, Florence Science Communicationin the South East European Region: Overview of the Current Situation SERBIA Ljubica Urošević
  2. 2. PCST 2012 SerbiaPCST ACTIVITIES: MEDIA 10 : 1
  3. 3. UNESCO SerbiaUNESCO patronate (2011/2012): 100 years of Serbian film; Mother language Days Scientific Centre Petnica School of natural Low etc.
  4. 4. UNESCO Serbia
  5. 5. UNESCO WaterThe Jaroslav Černi Institute for the Development of WaterResources (JCI)- the leading research organization in water sector.The UNESCO Water Portal: access to information on freshwater.Thematic entry point to the current UNESCO and UNESCO-led programson freshwater. UNESCO has actively supported: - The Regional IWA Conference “Groundwater Management in the Danube River Basinand other Large River Basins “ (Belgrade, 2007),- International Conference "Water Resources Planning and Management “ (Novi Sad, 2008)
  6. 6. Petnica Science Center Independent, nonprofitorganization for extracurricular, informal science education 30. Aniversary
  7. 7. -2,500 programs-15 science disciplines-50,000 students and science teachers-Petnica International
  8. 8. Petnica Science Centre, soon: 7,6 Million Euro Investition
  9. 9. SCIENCE FESTIVALS SCIENCE FESTIVAL Belgrade -22 000 visitors -300 scientists (Serbia, Croatia, Austria, France, Swiss, Sweden, Estonia) -36 science institutions - Ex Warehouse KLUZ and 3 more locations
  10. 10. SCIENCE FESTIVALS Constant experiments and exhibitions lectures and interviews stage-show programs childrens workshops zone of excellence S&T and Art zone
  12. 12. CENTRE FOR SCIENCE PROMOTION (CPN) 10 000 square meters arh. Wolfgang Tschapeller Planetarium, interactive exhibitions, laboratories, congress halls, children’s scientific club etc.
  13. 13. CENTRE FOR SCIENCE PROMOTION (CPN)Govermental institution (2010). Goals:platform to spread the culture of scienceto link activities across Serbia • to encourage young people to choose the path of science • to help scientists to promote their work • to educate media professionals (Colloquium of Scientific Journalism). • financial support:projects on S&T communication
  14. 14. “ARGUS” (CPN)
  15. 15. Scientific Truck (CPN) • Two floors travelling Centre for Science promotion • Space for interactive exhibitions and education
  16. 16. Nikola Tesla MuseumThe Nikola TeslaMuseum is a uniquescientific and culturalinstitution in theworld.It is dedicated entirelyto the ingeniousinventor, scientist andelectro and mechanicalengineer Nikola Tesla(1856-1943) whoprovided mankind witha large number ofsignificant discoveriesand inventions.
  17. 17. UNESCO‘s RecognitionAppreciating theuniversal importanceof Nikola Tesla andhis achievements, in2003 UNESCOincluded Teslasarchive into the"Memory of theWorld Register", as asegment of movabledocumentaryheritage of mankind.
  18. 18. Nikola Tesla Museum The only museum in the world which preserves the original and personal inheritance of Nikola Tesla  above 150 000 original papers  2000 books and journals  1200 historical technical exhibits  1500 original photographs and photo plates of technical objects, instruments and apparatus  1000 plans and drawings.
  19. 19. Nikola Tesla Museum Exhibitions 2006 - 2012Over 100 exhibitions in more then 20countries on four continentsMore then 1.000,000 visitors all aroundthe world8 new editions and 30 new publicationsabout Nikola Tesla, his life, inventions,patents, correspodence, research notes...
  20. 20. The FameLabFameLab International- competition for the bestnew talent in science communication.Serbia- since 2007.THE BRITISH COUNCIL and local partner -Radio Television Serbia (live finals).The idea: to find the new faces of science (18-35years old, not professional communicators), ableto attract (in 3 min) the general public.Everybody wins! (10 Serbian finalists win a freethree-day masterclass in science communicationlead by a qualified UK trainer).
  21. 21. MEDIA and ScienceOne of first victims of growing media commercialization- Science 134 TV stations ( 6 national, 30 regional, 98 local)•Science programs deficient (educational content- total 4%) Excuse : 1) It is not what “audience want” 2) Expensive production . - II channel of RTS- the most of Scientific programs (16%). - TV Pink (the most popular commercial TV) - less than 1 %. (No legal obligation concerning content for commercial stations)
  22. 22. Serbian Broadcasting Corporation-RTSScientific Department - 44 yearsParticipation of the scientific-educational programs in totalbroadcast -nearly 10 %.2003 -2006 the number of sci.programs was halved:2003- 7642006- 310
  23. 23. Scientific Program RTS 20123 programs weekly + special programs (serials)Participation in the program chedule 3,9% , rating 1,3Science-the lowest participation in the program, the mostwatched of all related programs(culture: participation 5,9%, rating 0,7;documentary : participation 9,1, rating 0,7;film: participation 5,2%, rating 1.6)Only News (with 4 times higher participation)and Sport (5 times more)-more watched.News: participacion 12,9, rating 1,6; Sport: participation19,8, rating 1, 9January 2012- Scientific program the most watched( rating 1.3, News- rating 1,1! )
  24. 24. SCIENCE in NEWSPAPERS-517 registered(390 national, 69 regional, 58 local,20 daily)Specialized S&T magazines: 0 !No active Associattion of journalsitsspecialized in S&T
  25. 25. WHAT TO DO?S&T Journalists AccociationEducation of JournalistsSEE Networking