Is Twitter a Successful Channel to Users: a Case Study<br />Brian Costello<br />Central Statistics Office<br />Ireland<br />
An application for smart phones or....<br />Plus SMS!<br />
Do you need to be sociable on Social Media? <br />Formal?<br />Sociable?<br />
@CSOIreland adopted the following policy <br />Tweets are issued containing the headline and a link for all statistical re...
How do we manage our Twitter feed<br />Google FeedBurner is used to take our latest releases RSS feed and push it into Twi...
How often to tweet?<br />
Who are CSOIreland followers?<br />
The number of Twitter followers<br />Country		PopulationFollowers	Per 1000<br />Canada		34,341,0006,386	0.185<br />New Zea...
The Twitter space in Ireland<br />■<br />The number of adults over the age of 15 with a Twitter account is 11% <br />In Ma...
Measuring retweet activity with Topsy.com<br />
The highs......<br />Everyone, say hello to @csoireland<br />@CSOIreland Its great to see the disability question on the C...
... and Lows<br />Attempting to get some fisheries info from the @CSOIreland site. Most of the data only goes back to 2004...
The Costs and Benefits<br />Costs<br />Benefits<br />Set up of FeedBurner to push out RSS feed to Twitter.<br />Issuing ad...
Advice – decide on a tweeting policy <br />or?<br />
Is Twitter a Successful Channel to Users: a Case Study (Brian Costello, Ireland)
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Is Twitter a Successful Channel to Users: a Case Study (Brian Costello, Ireland)

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This is the presentation by Brian Costello (Statistics Ireland) made at the Work Session on the Communication of Statistics 2011 (organized by the United Nations Economic Commission for Europe).
You can download all papers and presentations from the work session at http://live.unece.org/stats/documents/2011.06.dissemination.html

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Is Twitter a Successful Channel to Users: a Case Study (Brian Costello, Ireland)

  1. 1. Is Twitter a Successful Channel to Users: a Case Study<br />Brian Costello<br />Central Statistics Office<br />Ireland<br />
  2. 2. An application for smart phones or....<br />Plus SMS!<br />
  3. 3. Do you need to be sociable on Social Media? <br />Formal?<br />Sociable?<br />
  4. 4. @CSOIreland adopted the following policy <br />Tweets are issued containing the headline and a link for all statistical releases.<br />A very limited number of other ad-hoc announcements are issued as tweets. <br />@CSOIreland follows a limited number of state or international organisations. <br />The Office does not engage with or respond to any tweets even if they refer to @CSOIreland or the CSO in general. <br />
  5. 5. How do we manage our Twitter feed<br />Google FeedBurner is used to take our latest releases RSS feed and push it into Twitter<br />Ad hoc tweets are enter manually<br />
  6. 6. How often to tweet?<br />
  7. 7. Who are CSOIreland followers?<br />
  8. 8. The number of Twitter followers<br />Country PopulationFollowers Per 1000<br />Canada 34,341,0006,386 0.185<br />New Zealand 4,398,7001,020 0.231<br />Slovenia 2,048,951 479 0.233<br />Chile 17,185,8004,272 0.248<br />Ireland 4,470,7001,380 0.308<br />(February 2011)<br />In April 2011 followers had reached 1,800<br /> and as of Monday last stands at 2,150<br />
  9. 9. The Twitter space in Ireland<br />■<br />The number of adults over the age of 15 with a Twitter account is 11% <br />In March there were 177,000 active Twitter accounts.<br />80,850 Twitter accounts are daily users.<br />71% of Irish journalists use Twitter as a news source.<br />Re-tweets on Twitter account for 8-10% of traffic<br />(Source Ipsos MRBI and Knexsy March 2011)<br />
  10. 10. Measuring retweet activity with Topsy.com<br />
  11. 11. The highs......<br />Everyone, say hello to @csoireland<br />@CSOIreland Its great to see the disability question on the Census again. Very useful information for service planners.<br />I nominate @CSOIreland for a Shorty Award in #government because they serve their purpose well on Twitter.<br />Lastly (these are really, really useful) @CSOIreland @ElectionsIRL @Electionlit. End of #FF for this week.<br />Measuring Ireland's Progress. Loves it. http://bit.ly/bXsTAc #statporn.<br />Very interesting from @CSOIreland - gap between public and private sectors remains. http://bit.ly/cFVPwe (Full analysis on blog to come).<br />
  12. 12. ... and Lows<br />Attempting to get some fisheries info from the @CSOIreland site. Most of the data only goes back to 2004 - I think a phone call is in order!<br />Bad, bad Windows-dependent Irish gov stats site. http://t.co/MEW7ASS<br />Trying to figure out the gender split in Ireland. http://cso.ie not being awfully helpful :S<br />Lies, damned lies RT @CSOIreland: Tomorrow, 20.10.2010 is World Statistics Day<br />
  13. 13. The Costs and Benefits<br />Costs<br />Benefits<br />Set up of FeedBurner to push out RSS feed to Twitter.<br />Issuing ad hoc Tweets.<br />Monitoring activity on Twitter related to the @CSOIreland.<br />Checking on new followers. <br />Mobile phone notification available to our users via SMS.<br />Short URL references provided.<br />CSO management team informed.<br />Feedback from mentions and retweets.<br />Expanded brand coverage<br />
  14. 14. Advice – decide on a tweeting policy <br />or?<br />

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