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UNC Sustainability Symposium: Matt Kopac 2082013


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Panel Discussion: Corporate Perspectives on Energy and Water Consumption, with Matt Kopac, Social & Environmental Responsibility Manager, Burt’s Bees, Feb. 8, 2013, UNC-Chapel Hill.

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UNC Sustainability Symposium: Matt Kopac 2082013

  1. 1. UNC Global Sustainability Symposium“Water and Energy in the Crosshairs” 2.8.13
  2. 2. We believe that nature has the best answers and needs a champion. We are inspired by nature’s huge generosity, awe-inspiring beauty and strength, and we emulate its resourcefulness.2
  3. 3. Our Focus on The Greater Good™ NATURAL PRODUCTS • Striving for 100% natural formulas • Employing bio mimicry to innovate FOOTPRINT, PACKAGING AND SOURCING • Reducing operational footprint • Recycled content, recyclability and reduced packaging • Innovating with new materials and design Welcome to The Q2 Huddle • • Methodical approach to sourcing transparency Exploring third party certified ingredients COMMUNITY • The Greater Good Foundation • Supporting bees and sustainable agriculture • Engaging the local community for positive change4
  4. 4. Burt’s Bees – Today’s Market Leader Market Growth Thought Innovation Consumer Leader Leader Leader Leader Leader #1 Natural Personal Primary driver of Developer in Natural Introduced numerous Extraordinary Care brand, roughly Natural Personal Care standard, natural vision successful, high quality, consumer loyalty 3x the size of #2 growth at retail, and driver of truly natural innovations and adoration fueling player sustainable business over the past 3 years word of mouth and practices strengthening brand health #1 +9.4% ZERO 110 Natural brand 5 Year CAGR Waste to Landfill Items launched 90% including güd™ over past 3 years Brand Awareness including güd™ NPC projected to NPA natural seal 41% grow Accounts for Ranked Market Share 4X 1/3 #1 Welcome to The Q2 Huddle Faster than non- natural of new NPC item sales since 2009 Green Brand Made of Natural Ingredients On Average 99% Natural +95% Natural IngredientsSource: IRI MULO 2012; NutritionBusiness Journal 2010; MillwardBrown 2011; 2010 Image PowerGreen Brands Survey
  5. 5. Need Sustainable Business Now More than EverFor Human and Environmental Health“By 2030, humanity will need the capacity of two Earths to absorb CO2waste and keep up with natural resource consumption.” - 2010 Living Planet Report Welcome to The Q2 Huddle Burts Bees Strictly Confidential
  6. 6. The Opportunity for Business• For impact –Of the 100 largest economies in the world, 51 are global corporations: only 49 are countries. –Institute of Policy Studies• For consumer engagement and growth –87% of customers across eight economies are concerned about the social and environmental impacts of the products they buy. – McKinsey• For employee recruitment and retention Welcome to The Q2 Huddle –Two-thirds of MBA grads want to work for companies that share their values – Deloitte & Touche• For financial return –Sustainable companies have 25% higher stock performance – Goldman Sachs 7 Burts Bees Strictly Confidential
  7. 7. THANK YOU! Welcome to The Q2 Huddle