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Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption

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Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael

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Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption

  1. 1. 1 Real Time Marketing = Big Data Analytics: Social Marketing Intelligence = Disruption
  2. 2. 2 MAIN TOPIC REAL TIME MARKETING • What is Real Time Marketing and how marketers are using it. • Why social analysis "The Science" is here to stay and how it works • Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
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  4. 4. 4 WHAT DATA ARE YOU WORKING WITH?
  5. 5. 5 • On behalf of BT Germany GmbH & Co., the Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the growth of big data. WHERE THE DATA IS COMING FROM there is good Big Data, which is insight, and bad Big Data, which is noise @chasemcmichael @infinigraph
  6. 6. 6 WITH REAL TIME COMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA MANAGEMENT IS REQUIRE Collecting Smart Gathering the data is a science. Interpreting the data is an art @chasemcmichael @infinigraph
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  8. 8. 8 “IT’S NOT INFORMATION OVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY @chasemcmichel @infinigraph
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  10. 10. 10 PREDICTIVE ANALYTICS
  11. 11. 11 IS YOUR DATA SMART?
  12. 12. 12 EVERY PART OF THE ENTERPRISE IS REAL-TIME
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  14. 14. 14 We have moved from a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many)
  15. 15. 15 SOCIAL SEGMENTATION Social data is one of the most powerful ways to segment your audience @chasemcmichael @infinigraph
  16. 16. 16 CONTENT ACTIONS IN REAL TIME actionable insights is the most important part of collecting data @chasemcmichael @infinigraph
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  18. 18. 18 MARK TWAIN HAS IT RIGHT
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  21. 21. 21 IN MEMORY IS KEY Big data analysis is a mix of anthropology, social sciences and statistics. @chasemcmichael @infinigraph
  22. 22. 22 “IF YOU’RE NOT CARING ABOUT MARKETING & SALES THINK AGAIN” @chasemcmichel @infinigraph
  23. 23. 23 REAL TIME MARKETING ?
  24. 24. 24 OPPORTUNISTIC
  25. 25. 25 RESPONSIVE
  26. 26. 26 CONTENT MARKETING FLOW
  27. 27. 27 InfiniGraph is like the Comscore for engagement performance and content trends. We drive higher engagements with better content.
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  31. 31. 31 HOW BIG?
  32. 32. 32 LARGE SCALE INDUSTRY INSIGHTS What is drive the greatest engagement in your business. is what's working @chasemcmichael @infinigraph
  33. 33. 33 3 TREND IDENTIFICATION - HYPERCURATION™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.
  34. 34. 34 HYPERCURATION™ IN REAL TIME
  35. 35. 35 VISUAL CONTENT • Visual content access via trend score
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  37. 37. 37 Go here to get your FREE engagement performance http://smo.infinigraph.com
  38. 38. 38 THE SOCIAL INTELLIGENCE LIFE CYCLE
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  40. 40. 40 OUR BIGGEST REAL TIME CHALLENGES 1. Distributed Data Gathering (Drone / Broker Mesh) 2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources) 3. Categorization / Taxonomy Handling (Dealing with lots of disparate data) 4. Smarter predictive algorithms that can learn Scale Scale Scale
  41. 41. 41 We’re hiring staffing@infinigraph.com
  42. 42. 42 CONTENT MARKETING - INBOUND http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
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  44. 44. 44 Thank You! @chasemcmichael @infinigraph http://smo.infinigraph.com http://www.infinigraph.com YouTube /infinigraph Slideshare /infinigraph Great Social Engagement Is About Knowing what drives engagement

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