InfiniGraph Capabilities Deck 2011


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  • InfiniGraph enables real time intelligence to drive higher CTR on content as well as the use of that content within ads across the social graph.
  • InfiniGraph Capabilities Deck 2011

    1. 1. We Put Actionable Intelligence In Social<br />"InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! "Dan Woolsey - Director of Business Operation NBC Universal<br />Analyze · Automate · Activate<br />
    2. 2. Overview <br />Facebook ad buy – interest targeting<br />Interests based on social behavior<br />Trending band affinity <br />Automation curation <br />Most relevant content based on crowd action<br />Media planning base on social behavior<br />Trending content optimization<br />Increase engagement <br />Trending content ad streaming<br />Feeding most active content to ads/apps/landing pages<br />
    3. 3. Game Changer – Monster Opportunity<br />Trending Content - Content that gets the most social interaction on brand and around the brand. InfiniGraph provides a Content Recommendation Engine and optimization.<br />TRENDING CONTENTAutomated Curation<br />Optimized Engagement Action on content is intent combined with intelligence publishing and Facebook ad buy creates the trifecta of social engagement. <br />InfiniGraph identifies what consumers are interested in. <br />Brand Affinity -Action on content creates the interest and context is extracted to create brand affinity creating Interest Graphs for ad targeting. <br />BRAND<br />ADVERTISER<br />Facebook Ad Buy<br />SITE CONTENT<br />
    4. 4. How it works<br />
    5. 5. Consumer Affinities Linked to<br />Active fan of are also active fans of these top brands, used in Facebook ad buy to media planning<br />
    6. 6. FaceBook Interest - INtent<br />Active fan of are also active fans of these top Facebook brands, used in Facebook ad buy to media planning<br />
    7. 7. Facebook Ad Buy Interest Optimization<br />InfiniGraph identifies “interest” based on social behavior, simple cut and paste.<br />
    8. 8. Intelligent Curation<br />Sourcing trending content based on the brands audience interaction<br />
    9. 9. content Marketing Opportunity<br />Using media and conversation optimization against trends and influence to drive engagement / reach<br />Leverage key SOCIAL brands with amazing content <br />Leverage highly relevant content to activate existing customer base<br />Intelligent curation enables access to the top Brand Trending Content<br />
    10. 10. Content Optimization<br />Identify trending content<br />“Repost the good stuff”<br />Determine what audience is most into <br />Leverage intelligence to drive better engagement<br />
    11. 11. Social Content Optimization<br />Original trending post 1,724 clicks<br />Re-post 17,644 clicks.<br />4 Day delay<br />10X increase<br />
    12. 12. Optimization Delta and reposting<br />“Thanks to InfiniGraph, Complex Media’s Network flagship site received 30% more traffic”Aleksey BaksheyevDirector of Technology Complex Media, Inc.<br />
    13. 13. Trending Content <br />Crowd Sourced Content <br />
    14. 14. Social Trending Content in Ads<br />Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. <br />
    15. 15. Use cases for Trending Content<br />Trending content is portable to apps and ads<br />Both Facebook and Twitter content in application “widget”<br />
    16. 16. Trending Content In Ads<br />50X greater engagement with trending content<br />"InfiniGraph paves the path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! "Dan Woolsey - Director of Business Operations, NBC News<br /><br />
    17. 17. Core BENEFITS<br />Leverage “Crowd Approved” content to drive further engagement<br />Create discovery to other relevant content that has a high degree of affinity with your audience<br />Smarter social targeting using consumer intent based interests<br />Magnify engagement with consumers who are most active – the advocates/influencers<br />
    18. 18. Network within a network<br />Central way to connect all bloggers/publishers to brand content tracking<br />Integrate all Twitter / Facebook sites <br />Track who post what where<br />Measure spread and up take<br />Handle many bloggers many campaigns<br />Reports based on per campaign<br />
    19. 19. On-demand Pub and tracking<br />
    20. 20. SOCIAL RESONANCE – Measuring spread<br />
    21. 21. Content performance tracking<br />
    22. 22. Action based on relevance<br /> Top content sources<br /> Relevant consumer activity<br /> Ranked consumers<br />Yields Actionable:<br /><ul><li>Content - Keywords
    23. 23. Connections - Insights</li></li></ul><li>ReCap<br />Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring/listening<br />Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster<br />Content automation works because of crowd sources relevance <br />Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM <br />
    24. 24. Benefits<br /><ul><li>Increase brand to consumer engagement through relevant conversation
    25. 25. Magnify targeting with consumers who are most active – your advocates
    26. 26. Increase conversion events
    27. 27. Smarter targeting </li>