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Keywords English
Your Logo
Here
Future of Technology in Education 2014
2
01. Problem
pageFuture of Technology in Education 2014
02. The Solution
3
The banks of the Tiber
(geography)
A blood bank (biology)
A bank of clouds (English)
Future of Technolo...
03. Product Demo
Clear visuals
Mobile Version
5
Researched
content with
a literacy
focus
Bilingual
text with
audio
4Future...
03. Product Demo
Keyword &
definition
Mobile Version
5
Audio
support
Meaning and
form
5Future of Technology in Education 2...
03. Product Demo
Keyword in
syllables
Mobile Version
5
Listen for the
stress
Record and
play
6Future of Technology in Educ...
03. Product Demo
Mobile Version
5
Spell the
keyword
Record and
play
7Future of Technology in Education 2014
03. Product Demo
Mobile Version
5
Multi-choice
to test
learning
Record and
play
8Future of Technology in Education 2014
03. Product Demo
5
Backward &
forward
reading
Record and
play
9Future of Technology in Education 2014
Consett Academy,
Co. Durham
Durham Johnston
Academy, Co. Durham
London International
Study Centre
Queensbury Academy,
Duns...
Colaiste DeHide,
Dublin
Gairmscoil Mhic Diarmada,
Arranmore Island,
Co.Donegal
St. Mary’s School,
Edenderry, Co. Offaly
En...
05. Results from after school club in Luton
12Future of Technology in Education 2014
0
10
20
30
40
50
60
70
80
90
Student ...
06. International Validation
13Future of Technology in Education 2014
07. Competitive Landscape
14Future of Technology in Education 2014
$1.8B
total market
spend
100%
Moving to
mainstream
adoption
8%
Growth of
mEducation
08. Market Opportunity
15Future of Tec...
The ask
• Build a complete biology
app
• Gaming platform
• Collaborative learning
• Learner generated content
• Localisati...
Joanna@keywordsenglish.com
Seed round
Q4 2014 raise £150K and complete a biology app for
global release.
Seed round & deve...
Joanna Norton
CEO
11. Team
18Future of Technology in Education 2014
AJ Joshi
CEO Sivvr
Tasmin Khan
MD Sivvvr
Step 1
Marketing Analysis
Step 2
Prototype Development
Step 3
Approach Partners
Step 4
Series A
We are here
Seed
12. Timel...
13. Contact Information
facebook.com/keywordsenglish
@keywordsenglish
Thank You
joanna@keywordsenglish.com
078 6339 7082
2...
Joanna@keywordsenglish.com
14. Revenue Model
page 621Future of Technology in Education 2014
Country Market
Share
Downloads...
Marketing Programs
Parents – radio &
social media
Young people – social
media
15. Marketing Strategy
Educational Market
Ev...
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FOTE14 Start-Up Pitchfest - Keywords English

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Keywords English is a female-led, EdTech startup at the intersection of technology and education. We harness mobile technology to deliver a personalised learning experience for each student, irrespective of their socio-economic background, learning ability, or location of the school. Such innovation is conducted in partnership with proven research-based practices in order to deliver core deliverables for the student, teacher, school and parent.

Since 2000, research carried out by the OECD highlight the challenge young populations in industrialised economics face in the area of literacy, maths and science. Demands on individual teachers to meet the learning need of each child, is immense. The textbook model of education is no longer fit for purpose. There is also a shortage of research based mobile learning solutions to support the growing number of mobile devices entering the education space.

The Keywords English app is the result of a 3-year research study carried out by Professor David Little and his team of language and literacy specialists at Trinity College, Dublin. They identified the exact language young people need to know for each subject in each school. Validated by 200 teachers in 85 Irish schools, their materials were subsequently used by teachers in 110 countries, demonstrating potential scale. The Keywords English app takes this methodology as the starting point. Additional research from Harvard University, which demonstrates that reading on a mobile device supports struggling readers, particularly those with dyslexia, has been added. Incorporating all this data into a mobile app, with functionality for students who speak English as a second language, along with gaming and collaborative learning features, makes the Keywords English app the first inclusive 21st century learning tool and ideally placed to take advantage of the 8% growth in mobile education in 2015 alone.

Founder & CEO: Joanna Norton

Email: Joanna@keywordsenglish.com

Website: www.keywordsenglish.com

Twitter: @keywordsenglish

Published in: Technology
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FOTE14 Start-Up Pitchfest - Keywords English

  1. 1. Keywords English Your Logo Here Future of Technology in Education 2014
  2. 2. 2 01. Problem pageFuture of Technology in Education 2014
  3. 3. 02. The Solution 3 The banks of the Tiber (geography) A blood bank (biology) A bank of clouds (English) Future of Technology in Education 2014
  4. 4. 03. Product Demo Clear visuals Mobile Version 5 Researched content with a literacy focus Bilingual text with audio 4Future of Technology in Education 2014
  5. 5. 03. Product Demo Keyword & definition Mobile Version 5 Audio support Meaning and form 5Future of Technology in Education 2014
  6. 6. 03. Product Demo Keyword in syllables Mobile Version 5 Listen for the stress Record and play 6Future of Technology in Education 2014
  7. 7. 03. Product Demo Mobile Version 5 Spell the keyword Record and play 7Future of Technology in Education 2014
  8. 8. 03. Product Demo Mobile Version 5 Multi-choice to test learning Record and play 8Future of Technology in Education 2014
  9. 9. 03. Product Demo 5 Backward & forward reading Record and play 9Future of Technology in Education 2014
  10. 10. Consett Academy, Co. Durham Durham Johnston Academy, Co. Durham London International Study Centre Queensbury Academy, Dunstable Putteridge High School, LutonFamily learning, Luton Teacher training, University of Hertfordshire Teacher training, University of Edinburgh Informal learning, Luton 16-19s CoHNEL FE College, London Sherborne School EAL St. Mary’s Cambridge Dean Close School Latymer-Upper 04. Testing UK
  11. 11. Colaiste DeHide, Dublin Gairmscoil Mhic Diarmada, Arranmore Island, Co.Donegal St. Mary’s School, Edenderry, Co. Offaly Enniscorthy Vocational College, Co. Wexford Informal/family learning, Derrinturn, Co. Kildare Castleknock Community College Firhouse Community College, Dublin Old Bawn Community School, Dublin Colmcilles Community School, Dublin Tallaght Community School, Dublin St. Mary’s Killester, Dublin 04. Testing Ireland 511Future of Technology in Education 2014
  12. 12. 05. Results from after school club in Luton 12Future of Technology in Education 2014 0 10 20 30 40 50 60 70 80 90 Student 1 Student 1 Student 2 Student 2 Student 3 Student 3 Pre-app Post-app
  13. 13. 06. International Validation 13Future of Technology in Education 2014
  14. 14. 07. Competitive Landscape 14Future of Technology in Education 2014
  15. 15. $1.8B total market spend 100% Moving to mainstream adoption 8% Growth of mEducation 08. Market Opportunity 15Future of Technology in Education 2014 Gap for instructional apps inclusive collaborative research- based scale
  16. 16. The ask • Build a complete biology app • Gaming platform • Collaborative learning • Learner generated content • Localisation/personalisation £ The ask £150,000 Goal £2M 09. Funding Needs 16Future of Technology in Education 2014
  17. 17. Joanna@keywordsenglish.com Seed round Q4 2014 raise £150K and complete a biology app for global release. Seed round & development Scale with partners Additional revenue models Testing, validation, monetisation Q1 2015 testing and validation. Data will be published in academic journals and will inform teacher training. Q2 monetisation with in-app purchasing. Seed A to digitise the entire curriculum. Identify partners. Scale with partners Roll out products with partners Additional revenue models With user adoption additional charge for premium content offerings, ad space, in-app purchases, etc. 2017 2014 2015 2016 10. Business Model page 617Future of Technology in Education 2014 Testing, validation, monetisation & Seed A
  18. 18. Joanna Norton CEO 11. Team 18Future of Technology in Education 2014 AJ Joshi CEO Sivvr Tasmin Khan MD Sivvvr
  19. 19. Step 1 Marketing Analysis Step 2 Prototype Development Step 3 Approach Partners Step 4 Series A We are here Seed 12. Timeline 19Future of Technology in Education 2014
  20. 20. 13. Contact Information facebook.com/keywordsenglish @keywordsenglish Thank You joanna@keywordsenglish.com 078 6339 7082 20Future of Technology in Education 2014
  21. 21. Joanna@keywordsenglish.com 14. Revenue Model page 621Future of Technology in Education 2014 Country Market Share Downloads Revenue Ireland 5% 15,000 $149,850 UK 2% 60,000 $599,400 US (1 district) <1% 12,000 $119,880 Total - - $869,130 2015
  22. 22. Marketing Programs Parents – radio & social media Young people – social media 15. Marketing Strategy Educational Market Events Bundles Partnerships Mobile operators Tech sector Mobile operators Teacher training colleges Conferences Speaking engagements Sponsorship 22Future of Technology in Education 2014

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