Accessibility specialist Ian Hamilton spoke at UXPA UK's May 2015 Global Accessibility Awareness Day event. "The potential for accessible gaming is huge as there is not only a strong business case but games can also improve the quality of life for many disabled people. Ian will discuss the unique challenges of making games accessible, how, in the context of gaming, accessibility is about optimisation rather than compliance, as well as defining the core principles of accessible gaming. As well as describing why accessibility in gaming is important and what makes it different to other industries, Ian will also give some insight into where the industry is currently at, with examples of initiatives that have been making a difference" #UXPAGAAD