Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UKSG 2018 Breakout - Helping students via direct advocacy with academics - Broadhurst and Watson

340 views

Published on

This session focuses on a successful structured campaign
of academic advocacy to directly impact upon students and
increase usage of both library electronic resources and library
teaching services. It will highlight the full range of varied
engagement activities undertaken with academics and describe
the rationale and impact of various marketing collateral
designed and distributed. It will also provide an assessment
on the outcomes, including some of the successes achieved
and the issues to be addressed in the future.
Dominic Broadhurst and Janette Watson, The University of Manchester Library

Published in: Education
  • Be the first to comment

  • Be the first to like this

UKSG 2018 Breakout - Helping students via direct advocacy with academics - Broadhurst and Watson

  1. 1. Straight from the Horse’s Mouth The Power of Academic Advocacy Dominic Broadhurst - Academic Engagement Manager Janette Watson - Academic Engagement Librarian The University of Manchester Library UKSG 41ST ANNUAL CONFERENCE: GLASGOW 9-11TH APRIL
  2. 2. OVERVIEW “MY LEARNING ESSENTIALS” PROGRAMME COMBINING THE TWO! “THINK MLE” CAMPAIGN WHY ACADEMIC ADVOCACY?
  3. 3. SETTING THE SCENE The Academic Engagement Team
  4. 4. ACADEMIC ADVOCACY: WHY? First point of student contact Respected Advisor Provide Feedback NSS/TEF Raises Awareness Raises Profile of the Library
  5. 5. ACADEMIC ADVOCACY: CHALLENGES Time Priorities Faculty/School Structures Ownership
  6. 6. ACADEMIC ADVOCACY: BUY IN Workload Key Benefits Student Experience Timing
  7. 7. ACADEMIC ADVOCACY: CAMPAIGNS My Learning Essentials: “Think MLE”
  8. 8. What is My Learning Essentials? Flagship skills programme Blended approach Transferable skills Maximise Library Resources
  9. 9. MY LEARNING ESSENTIALS: DELIVERY ONLINE RESOURCES EMBEDDEDWORKSHOPS
  10. 10. THINK MLE: CAMPAIGN DRIVERS Library Strategy Learning Devt.
  11. 11. THINK MLE CAMPAIGN: AIMS SEEK NEW OPPORTUNITIES INCREASE TAKE- UP/REFERRALS RAISE AWARENESS
  12. 12. THINK MLE CAMPAIGN: BENEFITS REDUCES WORKLOAD AVAILABLE 24/7 TAILORED TO LEARNING OBJECTIVES INCREMENTAL ENHANCE STUDENT FEEDBACK TRANSFERABLE SKILLS EMPLOYABILITY
  13. 13. THINK MLE CAMPAIGN: PREPARATION REQUIREMENTS GATHERING BRIEFING AE TEAM CREATING AE CONTENT May ‘16 June AugustJuly CREATING MATERIALS PROMOTIONAL MATERIAL / WEBSITE CONTENT IDENTIFYING CHANNELS & APPROACH DISCUSSIONS WITH OTHER LIBRARY TEAMS
  14. 14. CAMPAIGN LAUNCH POP UP INVITES POP UP EVENTS COMMITTEES CONTACTING TARGETED INDIVIDUALS COMMITTEES ONE2ONE MEETINGS ONE2ONE MEETINGS FURTHER PRESENTATIONS THINK MLE CAMPAIGN: IMPLEMENTATION Sep ‘16 Oct Nov Dec Jan ‘17 + SOCIAL MEDIA / STAFF UPDATES WEBSITE LAUNCH
  15. 15. THINK MLE CAMPAIGN: MARKETING MATERIAL www.manchester.ac.uk/library/mle-staff
  16. 16. CAPTURING THE CAMPAIGN Library CRM System
  17. 17. Think MLE CAMPAIGN: LAUNCH 5,976 opens Ave 6% click throughs 2,786 academics 7,245 deliveries
  18. 18. 9 Pop Ups across Campus THINK MLE CAMPAIGN: EVENTS “Thanks for the overview of MLE today..I will definitely give it some thought, I am trying to be more organised this year” “I’m very impressed you can embed online resources into Blackboard”
  19. 19. THINK MLE CAMPAIGN: INTERACTIONS Over 200 interactions 180 Academics/PSS Staff 37 Committees 82 One-to-Ones Employability Leads PSS/Support Managers Heads of School E-Learning School T&L Leads Lecturers Heads of Discipline Discipline T&L Leads Programme Directors
  20. 20. THINK MLE CAMPAIGN: IMPACT Teaching Away Days Discipline Forums School Boards AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBARD INTEGRATION NEW REQUESTS INCREASE IN REFERRALS CONTINUING CONVERSATIONS
  21. 21. THINK MLE CAMPAIGN: IMPACT AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBOARD INTEGRATION NEW REQUESTS INCREASE IN REFERRALS CONTINUING CONVERSATIONS
  22. 22. THINK MLE CAMPAIGN: IMPACT AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBOARD INTEGRATION EMBEDDED REQUESTS INCREASE IN REFERRALS Blended Requests New Requests Online Only Requests CONTINUING CONVERSATIONS
  23. 23. THINK MLE CAMPAIGN: OUTCOMES AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBOARD INTEGRATION EMBEDDED REQUESTS INCREASE IN REFERRALS CONTINUING CONVERSATIONS If you ask an academic now "Have you heard of My Learning Essentials" they will say yes! .. that's a big shift! it's a testimony to the brand and the Think MLE campaign… As a result of the campaign there has been increased dialog and understanding … John Hynes, My Learning Essentials Embedded Programme Co-Ordinator
  24. 24. THINK MLE CAMPAIGN: OUTCOMES AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBOARD INTEGRATION NEW REQUESTS INCREASE IN REFERRALS OPEN PROGRAMME Referrals “I run into a lot of people who are now more aware of MLE.. they are now initiating conversations rather than me having to draw attention to MLE.. Schools are reaching out and wanting to hear from us…” Jennie Blake, Learning Development Manager CONTINUING CONVERSATIONS
  25. 25. THINK MLE CAMPAIGN: OUTCOMES AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBOARD INTEGRATION NEW REQUESTS INCREASE IN REFERRALS CONTINUING CONVERSATIONS This really is such a comprehensive offering, there is nothing like this across the rest of the University The online resources are far superior to anything we could create.. I'm so pleased to have the material there as helps us direct students and saves us the time of having to explain the transferable skills
  26. 26. THINK MLE CAMPAIGN: FUTURE AGREEMENT TO CASCADE INVITES TO PRESENT SUGGESTIONS FEEDBACK PROGRAMME / BLACKBOARD INTEGRATION NEW REQUESTS INCREASE IN REFERRALS CONTINUE CONVERSATIONS
  27. 27. THANKS FOR LISTENING Any questions?

×