Open Access Journal Publishingin the Social SciencesLesson learned and questionsansweredLucy Robinson, Executive Publisher...
In this session..  Open Access and SAGE   Los Angeles | London | New Delhi                           Singapore | Washingto...
First, a little about me..● Editorial●   Nearly two decades●   150 to over 700 journals●   Print to online●   The journal ...
SAGE and Open AccessOpen Access and SAGE   Los Angeles | London | New Delhi                         Singapore | Washington...
Why SAGE Open?●   Dramatic growth in OA market●   World’s leading Social Science publisher●   The first HSS “mega journal”...
What APC in HSS?             $195       $39           $99SAGE Open survey: Over 70% 5                           constitute...
$ Price point monthly submissionsdataOpen Access and SAGE        Los Angeles | London | New Delhi                         ...
SAGE Open: Facts and stats● Open for submissions end of 2010● Launched April 2011 with 6 papers● Over 1700 submissions fro...
Published articles to date..Open Access and SAGE           Los Angeles | London | New Delhi                               ...
The challenge of HSS OA infancy..Open Access and SAGE       Los Angeles | London | New Delhi                             S...
Lessons in revisions and decisions..Open Access and SAGE       Los Angeles | London | New Delhi                           ...
How many Editors & Reviewers?Open Access and SAGE   Los Angeles | London | New Delhi                         Singapore | W...
Marketing SAGE Open Open Access and SAGE   Los Angeles | London | New Delhi                          Singapore | Washingto...
Lessons in marketing SAGE Open..Open Access and SAGE     Los Angeles | London | New Delhi                           Singap...
Who are our authors?Open Access and SAGE   Los Angeles | London | New Delhi                         Singapore | Washington...
What do we know about them?Open Access and SAGE    Los Angeles | London | New Delhi                          Singapore | W...
What do we know about them? (cont.)Open Access and SAGE       Los Angeles | London | New Delhi                            ...
Are we succeeding in being “fullspectrum”?Open Access and SAGE       Los Angeles | London | New Delhi                     ...
Top subjects for submissionsOpen Access and SAGE      Los Angeles | London | New Delhi                            Singapor...
What about our readers?                            Source                               Visits     Pages/Visit            ...
Platform analytics and Future Development   Open Access and SAGE       Los Angeles | London | New Delhi                   ...
Visitor Flows..● 47% start with content page● 38% start with home page● 72% drop off after start pageOpen Access and SAGE ...
SAGE Open today                                                           SJ Nav                                     SAGE ...
Feature and Usability Findings..● On Journal Home Page      • About, Subject browse, Latest Articles      • Most Read, and...
Wireframe Option 2 Open Access and SAGE   Los Angeles | London | New Delhi                          Singapore | Washington...
Thanks for listenening..  Questions?Open Access and SAGE   Los Angeles | London | New Delhi                         Singap...
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Robinson sage open uksg presentation

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  • 2 years old this month Mega journal, not limited by page budgets, papers reviewed on quality of research methodology versus relative importance
  • SAGE and OA is not new Independent and innovative – engaged publisher committed to the global dissemination of research An STM publisher with existing hybrid option (SAGE Choice) 2007 entered into a partnership with Hindawi and launched 36 open access journals in a 5 year partnership Founding member of OASPA in 2008 2010 one of two published partners in EC funded SOAP Project Announced launch of SAGE Open as early as 2010 – the first ‘mega journal dedicated to the social and behavioral sciences and humanities. Followed with SAGE Open Engineering, SAGE Open Case Reports, and SAGE Open Medicine launching this year 9 additional fully gold OA titles
  • Dramatic growth in OA (DOAJ) including HSS As world leading Social Science publisher naturally placed to provide the world’s premier open access outlet for HSS First broad based “mega journal” in HSS Long history of supporting and nurturing new interdisciplinary fields of research Campaign for the social sciences (Academy of social sciences), value of, imp of fundings The world’s leading independent academic and professional publisher committed to the maximum dissemination of research knowledge and meeting our customers needs To support OA in HSS in the absence funding Edit down. Have text in notes. Look at press releases Modelled on P growing number of authors who require their articles to be freely available on publication, either because of personal preference or because of university or government mandatesLOS One
  • Less than 15% of article we publish in HSS are funded $695 list price, big submissions drop with higher rate, significant peak with campaign before higher rate, surge with $99. Less than 15% had institutional funding available for OA, 15% unsure, 70% no. Competitors, survey on pricing, fast moving (to make high quality peer reviewed open access more accessible to everyone in HSS without funding). Independent champion of social science research.
  • Comment on dramatic increase since $99 rate this year (green) and also December 2011 peak (still highest month to date in response to a price rise campaign) and highest number of submissions in single day (40)
  • 12 articles a month at the moment, over 300 at this rate but we’re also seeking to ramp up article cascade of rejected papers from other SAGE journals in which we are in a strong position. Take up low to date but with more awareness of OA in HSS we expect this to change.
  • High reject rates 18% accepted in 2011 15% in 2012 In comparison Plos one publishes 69% of all submissions? Different in HSS, scientifically sound criteria (technical, ethical, data) easier to establish than in HSS (qualitative, theoretical and methodogoical) Challenges in finding editors and reviewers and more challenging to select and thereby ensure quality in HSS. Dramatically improved turnarounds with more resourcing and greater awareness and acceptance of OA in HSS 1200 agreed and pending decisions, nearly 10,000 invited to date. Attracting quality submissions, finding reviewers – requires resourcing With the “awakening” comes greater acceptance, succeeded in building and sustaining networks (quality important), more staff, have been able to significantly reduce turnaround and enhance service levels
  • Reinforces quality challenges we have faced – committed to a high quality Vast majority go through one or more rounds of revision Lower barrier to entry ie price the higher the rejection, e.g see significantly increased language based rejection decisions in 2013 following $99 price. Expanding board to assist reject without review
  • Unsurprisingly social media is a key component of our marketing activity. We utilize a SAGE Open specific Facebook page and LinkedIn Group, as well as SAGE’s discipline-based Twitter channels to promote content, OA news. (check numbers on FB and Linkedin) Our most effective marketing channel, however, has been email campaigns…
  • Email CFPs are our most important marketing activity. Through lots of experimentation, we’ve learned it’s incredibly important to get the message and call to action right, and to target the right people. Approximately 60% of manuscripts come in within 2 weeks of an email CFP. The visibility gained through the email campaigning has also contributed to an unknown amount of papers. We consistently see a spike in submissions in the first few days after an email CFP, followed by an increased level of submission activity for about 2 weeks before the activity returns to “normal.” We found the quick response rate surprising initially, but it has been fairly consistent. 40 is highest number of submissions on a single day (December). 246 in that one month (CFP price rise). 106 in march, 139 in Feb and 118 in Jan. So Feb best second month
  • Has been fairly consistent with the US massively predominating, followed by India and Canada. I have been quite surprised by the relatively low from the UK but we can see this changing in 2013 with submissions already on a par with full year 2012 so doubt being attributed to a significantly increased knowledge and awareness of OA post Finch.
  • Mid career
  • Facebook at number 5, twitter at number 10. Academic services at Exeter? The one above is where it is from a link within an email
  • Content page by which I mean an article, Compares with 80-90% usually with content page (article level), 10% with home page and higher drop off (80+ %). Shows success of marketing campaigns – much higher percentage starting with home page than typical.
  • Current HW platform 3 column format
  • One interviewee summed it up nicely when she said for the website the full text PDF is really all she needs, but the article services are like “the cherry and sprinkles on top”. Our interviews with authors and faculty also reveal that public article metrics are of most interest them in relation to articles they have written but not useful in assessing the value of an article as a researcher.
  • Talk along top main options menu. Competitor review and usability interviews. Much cleaner, 2 column (more space for PDF and full text) that eLife have developed with HW. More prominent menu options along top instead, key journal navigation tools above. More graphical signposts, buttons or icons to click to perform top article functions such as reading, printing, sharing and emailing Stronger Article navigation.
  • Robinson sage open uksg presentation

    1. 1. Open Access Journal Publishingin the Social SciencesLesson learned and questionsansweredLucy Robinson, Executive Publisher Los Angeles | London | New Delhi Singapore | Washington DC
    2. 2. In this session.. Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    3. 3. First, a little about me..● Editorial● Nearly two decades● 150 to over 700 journals● Print to online● The journal to the article● Single to bundle subscriptions, to author paysOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    4. 4. SAGE and Open AccessOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    5. 5. Why SAGE Open?● Dramatic growth in OA market● World’s leading Social Science publisher● The first HSS “mega journal”● Supporting and nurturing interdisciplinary research● The Campaign for Social Science and social science research● Independent – long term view, the HSS funding challenge● Premier destination for high quality OA research in HSSOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    6. 6. What APC in HSS? $195 $39 $99SAGE Open survey: Over 70% 5 constituted personalpaymentsOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    7. 7. $ Price point monthly submissionsdataOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    8. 8. SAGE Open: Facts and stats● Open for submissions end of 2010● Launched April 2011 with 6 papers● Over 1700 submissions from 78 countries to date● 1500 projected submissions in 2013● 185 articles published to date● Nearly 300,000 DownloadsOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    9. 9. Published articles to date..Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    10. 10. The challenge of HSS OA infancy..Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    11. 11. Lessons in revisions and decisions..Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    12. 12. How many Editors & Reviewers?Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    13. 13. Marketing SAGE Open Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    14. 14. Lessons in marketing SAGE Open..Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    15. 15. Who are our authors?Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    16. 16. What do we know about them?Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    17. 17. What do we know about them? (cont.)Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    18. 18. Are we succeeding in being “fullspectrum”?Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    19. 19. Top subjects for submissionsOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    20. 20. What about our readers? Source Visits Pages/Visit 1 online.sagepub.com 8,031 2.95 2 sagepub.com 3,548 4.03 3 surveys.sagepublications.com 3,506 3.25 4 sageopen.com 3,224 3.06 5 facebook.com 2,341 2.48 6 uk.sagepub.com 2,046 3.39 7 highwire.stanford.edu 1,496 3.51 8 36ohk6dgmcd1n-c.c.yom.mail.yahoo.net 1,076 3.1 9 as.exeter.ac.uk 1,032 2.73 10 t.co [twitter] 864 1.92Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    21. 21. Platform analytics and Future Development Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    22. 22. Visitor Flows..● 47% start with content page● 38% start with home page● 72% drop off after start pageOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    23. 23. SAGE Open today SJ Nav SAGE Open Nav One click keyword search Submissions Alerts Email Share Alerts Related Content Article usage Citation download Comments & Ratings Related Content Social Share Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    24. 24. Feature and Usability Findings..● On Journal Home Page • About, Subject browse, Latest Articles • Most Read, and Most Cited● On Article Home Page • Majority go to content and leave • Subject browse, and Home on nav • Most used features are Email, Usage Statistics, and Citation Manager • Little interest in comments and star rankingsOpen Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    25. 25. Wireframe Option 2 Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC
    26. 26. Thanks for listenening.. Questions?Open Access and SAGE Los Angeles | London | New Delhi Singapore | Washington DC

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