1115 wed leven grigson updated

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  • http://crappygraphs.com/user_graphs/?id=7370
  • http://crappygraphs.com/user_graphs/?id=7370
  • http://crappygraphs.com/user_graphs/?id=7370
  • http://crappygraphs.com/user_graphs/?id=7370
  • 1115 wed leven grigson updated

    1. 1. Patron-Driven E-booksThe promise and the (potential) pitfalls Anna Grigson
    2. 2. Patron-driven e-booksaka patron-driven acquisition (PDA)aka demand-driven acquisition (DDA)
    3. 3. Patron-driven e-books• The problem: What’s going wrong with existing business models?• The promise: What do patron-driven e-books offer?• The pitch: Patron-driven business models• The practicalities: Implementing patron-driven e-books• The promise … and the pitfalls? Does PDA deliver?• Discussion …
    4. 4. Patron-driven e-books• The problem: What’s going wrong with existing business models?• The promise: What do patron-driven e-books offer?• The pitch: Patron-driven business models• The practicalities: Implementing patron-driven e-books• The promise … and the pitfalls? Does PDA deliver?• Discussion …
    5. 5. The problem £ User reads book Everyone happyLibrary pays Book made for book available Book not used Librarian unhappy
    6. 6. The problem Book available User happy User looks for book Book not available Everyone unhappy
    7. 7. The problem what what 40% library users ??? = waste has want = unsatisfied customers
    8. 8. Patron-driven e-books• The problem: What’s going wrong with existing business models?• The promise: What do patron-driven e-books offer?• The pitch• The practicalities• The promise … and the pitfalls?• Discussion …
    9. 9. The promise £ Book made available IF user reads book Usage triggers payment
    10. 10. The problem what what library users has want
    11. 11. The promise what library has = what users want
    12. 12. The promise what what 0% library users waste has want
    13. 13. The promise  Automatic processes save library staff time £ what what library users has want Users get ‘just in time’  Librarians get better value  Create a collection access to the content by removing the need for which is a better fit they want ‘just in case’ purchase to user needs
    14. 14. Patron-driven e-books• The problem• The promise• The pitch: Patron-driven business models• The practicalities• The promise … and the pitfalls?• Discussion …
    15. 15. Patron-driven e-books1. Purchase model2. Rental (or loan) model3. Capped pay-per-view4. Evidence based selection
    16. 16. The pitch: Purchase model
    17. 17. The pitch: Purchase modelStep 1: E-books made available to users Supplier platform Library catalogueLibrary sets selection criteria Supplier de-duplicates against• price • publisher e-books already owned by library• subject • language• date • readership
    18. 18. The pitch: Purchase modelStep 1: E-books made available to users Supplier platform Library catalogue £ Supplier activates Library adds selected books selected e-books on to catalogue and/or their platform discovery system
    19. 19. The pitch: Purchase modelStep 2: Users read e-books and trigger purchases Supplier platform Library catalogue £Some use for free Further use automatically triggers purchase• First user • Second user• Reading for a few minutes • Reading / viewing for 10+ minutes• Viewing a few pages • Printing or downloading
    20. 20. The pitch: Purchase modelStep 3 (optional): PDA stopped
    21. 21. The pitch: Purchase modelStep 3 (optional): PDA stopped Supplier platform Library catalogue Supplier stops access to Library deletes catalogue records any books not purchased for any books not purchased
    22. 22. The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0
    23. 23. The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0
    24. 24. The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0 10 books 2 100% £10 £100
    25. 25. The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0 10 books 2 100% £10 £100 5 books 3 0% £ 0 £0
    26. 26. The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0 10 books 2 100% £10 £100 5 books 3 0% £ 0 £0 10 books £10 £100
    27. 27. The pitch: Rental model coming soon
    28. 28. The pitch: Rental modelStep 1: Library + Supplier set up collection to offer to users Same as purchase model
    29. 29. The pitch: Rental modelStep 2: Users read e-books and trigger purchases Supplier Library £ £ First user triggers Second user triggers temporary loan at purchase at full price % of full price
    30. 30. The pitch: Rental modelStep 3 [optional]: Any books not purchased are withdrawn Same as purchase model
    31. 31. The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0
    32. 32. The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20
    33. 33. The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 100% £ 10 £100
    34. 34. The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 100% £10 £100 10 books £11 £120
    35. 35. The pitch: Rental model Number of uses Purchase model Rental model Cost per book £10 £11 Total spend £100 £120 But not a like-for-like comparison • Definition of ‘use’ may differ, so may get more use of a rental e-book before triggering a payment • Rental models often allow the library to choose how many rentals are made before a book is purchased
    36. 36. The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20
    37. 37. The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 10% £1 £10
    38. 38. The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 10% £1 £10 5 books 3 100% £ 10 £50
    39. 39. The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 10% £1 £10 5 books 3 100% £ 10 £50 5 books £ 12 £80
    40. 40. The pitch: Purchase vs rental model Books Books Cost Total viewed owned per book costs Purchase 20 10 £10 £100 Rental x 2 20 10 £11 £120 Rental x 3 20 5 £12 £ 80
    41. 41. The pitch: Purchase vs rental model Books Books Cost Total viewed owned per book costs Purchase 20 10 £10 £100 Rental x 2 20 10 £11 £120 Rental x 3 20 5 £12 £ 80 Rental x 4 20 2 £13 £ 55
    42. 42. Comparing costs Books Total Purchase Rental Rental owned costs costs costs costs % Purchase 10 £100 £100 £0 0% Rental x 2 10 £120 £110 £10 8% Rental x 3 5 £ 80 £ 60 £20 25% Rental x 4 2 £ 55 £ 26 £29 53%
    43. 43. The pitch: Capped pay-per-view modelStep 1: Collection made available Supplier Library
    44. 44. The pitch: Capped pay-per-view modelStep 2: Users read e-books and trigger purchases Supplier Library £ £  £ £ Each user triggers If payments add up If payments don’t reach small payment per to full price of book, full price of book, book is page / download book is purchased withdrawn at end of deal
    45. 45. The pitch: Capped pay-per-view model Don’t pay for item until proven high demand (unlike purchase model) Don’t pay more than 100% of list price (unlike rental model) Could spend 90% of purchase price but still not own a book
    46. 46. The pitch: Evidence Based SelectionStep 1: Collection made available Supplier Library £Collection made available Library pays agreed feefor agreed period in advance
    47. 47. The pitch: Evidence Based SelectionStep 2: Users read books Supplier Library   Users have unlimited Librarians can see which access to whole collection, titles are being used with no cost per view
    48. 48. The pitch: Evidence Based SelectionStep 3: At end of year … EITHER Supplier Library   £ Library pays another Users continue to have Library continues to fee access to collection for monitor usage a further year
    49. 49. The pitch: Evidence Based SelectionStep 3: At end of year … OR Supplier Library   £ Library reviews usage Books chosen do not Access to other books and choose which books have to match those with is switched off to keep, up to value of highest usage fee paid at start
    50. 50. The pitch: Evidence-based selection
    51. 51. Patron-driven e-books• The problem• The promise• The pitch• The practicalities: Implementing patron-driven e-books• The promise … and the pitfalls?• Discussion …
    52. 52. The practicalities1. Choosing a model • Chose rental model • Set aside £10,000 funding • Aimed to run pilot for one term, possibly two
    53. 53. The practicalities2. Selecting the books • Excluded books costing more than £250 • Excluded some languages • Included all subjects • Excluded non-academic publishers  Finding criteria to exclude ‘unsuitable’ books was difficult
    54. 54. The practicalities
    55. 55. The practicalities2. Selecting the books • Excluded books costing more than £250 • Excluded some languages • Included all subjects • Excluded non-academic publishers  Finding criteria to exclude ‘unsuitable’ books was difficult  De-duplicating against existing e-books was difficult = 120,000 books
    56. 56. The practicalities3. Loading the records • Loaded into catalogue in batches of 10,000 • Delay in transfer from library catalogue to discovery system • Not activated in link resolver
    57. 57. The practicalities4. Setting the thresholds • Set to purchase on 4th loan • Each user limited to 3 loans per day • Length of loan limited to 1 day • No mediation • No publicity
    58. 58. The practicalities5. Running the pilot • First use within 30 minutes of adding records to catalogue • First purchase within few days • All funds used within six weeks • PDA stopped
    59. 59. Patron-driven e-books• The problem• The promise• The pitch• The practicalities• The promise … and the pitfalls? Does PDA deliver?• Discussion …
    60. 60. The promise and the pitfalls what what library users has want Users get ‘just in time’  Create a collection access to the content which is a better fit they want to user needs
    61. 61. The promise and the pitfalls Number of titles viewed Number of titles viewed for free 565 900 Number of titles loaned or purchased
    62. 62. The promise and the pitfalls what what 40% library users = waste has want
    63. 63. The promise and the pitfalls £ Librarians get better value by removing the need for ‘just in case’ purchase
    64. 64. The promise and the pitfalls Loan vs purchase spend 30% purchases 70% loans
    65. 65. The promise and the pitfalls High spending on loans = failure?
    66. 66. Patron-driven e-books 4% 4% Loans and purchases Number of titles with 1 loan 15% Number of titles with 2 loans 77% Number of titles with 3 loans Number of titles purchased
    67. 67. The promise and the pitfalls I want to buy high use books Purchase model buys too much here?
    68. 68. The promise and the pitfalls I want to buy high use books Rental model spends too much here?
    69. 69. The promise and the pitfalls High spending on loans = success?
    70. 70. The promise and the pitfalls I want to buy high use books I’m happy to pay to rent low use material
    71. 71. The promise and the pitfalls I’m happy to just rent …
    72. 72. Patron-driven e-books £ funding still available? book still available?
    73. 73. Patron-driven e-books• The problem• The promise• The pitch• The practicalities• The promise … and the pitfalls?• Discussion …
    74. 74. Anna Grigson anna.grigson@rhul.ac.ukGraphics from fotalia.comGraphs from crappygraphs.com

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