Taylor & FrancisOnline MobileVictoria Wright, Communications Manager, Taylor & Francis
Today we will look at:•Taylor & Francis Online•Taylor & Francis Online Mobile•Features & benefits•Marketing – what we did•...
What is Taylor & Francis       Online?•   The online platform for Taylor &    Francis Group content•   Live since June 201...
What does Taylor & Francis      Online provide?Enhanced    DiscoverabilitySearch    & BrowseAlerts   & Feeds
What is Taylor &                Francis Online Mobile?A free web application that doesn’t require downloading from anapp ...
Features & benefitsSave   to FavoritesIntegrate   with Twitter and FacebookRead    abstracts and full textPair   your ...
Pairing your deviceYou can pair via:Auto-   pairingPairing   code
Go to www.tandfonline.com, andclick Mobile
Marketing: What we did                 Email campaigns to        Taylor & Francis library        administrators, customer...
What we didRegional    bespoke messages:USAfricaAustraliaJapan
Our results:Regional
Subject Areas
Mobile devices
Mobile pairing by region
We plan to develop continuousenhancement of the mobile appbased on user feedback.If you have any ideas or commentsplease d...
Thank you!For more information please visit our resourcessite at:http://resources.tandfonline.com/
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  • 1 wright uksg 2013

    1. 1. Taylor & FrancisOnline MobileVictoria Wright, Communications Manager, Taylor & Francis
    2. 2. Today we will look at:•Taylor & Francis Online•Taylor & Francis Online Mobile•Features & benefits•Marketing – what we did•Results
    3. 3. What is Taylor & Francis Online?• The online platform for Taylor & Francis Group content• Live since June 2011• Created in collaboration with librarians, scholars, and researchers
    4. 4. What does Taylor & Francis Online provide?Enhanced DiscoverabilitySearch & BrowseAlerts & Feeds
    5. 5. What is Taylor & Francis Online Mobile?A free web application that doesn’t require downloading from anapp storeThe most versatile mobile application available from any majoracademic publisherTaylor & Francis Online Mobile helps a library’s users find thecontent they want quickly and easily, whenever and wherever theywant itTaylor & Francis Online Mobile is truly Knowledge on the Move
    6. 6. Features & benefitsSave to FavoritesIntegrate with Twitter and FacebookRead abstracts and full textPair your device
    7. 7. Pairing your deviceYou can pair via:Auto- pairingPairing code
    8. 8. Go to www.tandfonline.com, andclick Mobile
    9. 9. Marketing: What we did  Email campaigns to Taylor & Francis library administrators, customers and posted on Listservs  Conference promotion  Banner adverts  Business cards  Posters
    10. 10. What we didRegional bespoke messages:USAfricaAustraliaJapan
    11. 11. Our results:Regional
    12. 12. Subject Areas
    13. 13. Mobile devices
    14. 14. Mobile pairing by region
    15. 15. We plan to develop continuousenhancement of the mobile appbased on user feedback.If you have any ideas or commentsplease do come and see me
    16. 16. Thank you!For more information please visit our resourcessite at:http://resources.tandfonline.com/

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