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Satuan Acara Pengajaran
PSI31401 - Psikologi Konsumen
Pengajar
Dra. Alice Salendu MBA., M.Psi.
Dra. Bertina Sjabadhyni M.S...
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. S...
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. S...
Aktivitas Kuliah & Diskusi
Minggu 7
Materi Harga, uang dan point rewards
Media LCD
Referensi 1. Schiffman, L. G., & Kanuk,...
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. S...
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. S...
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. S...
Aktivitas Kuliah & Diskusi
Minggu 16
Materi DEADLINE Tugas Esai dan DCE Revisi
Media
Referensi 1. Schiffman, L. G., & Kanu...
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Sap psikologi umum dan kesehatan masyarakat (7)

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Sap psikologi umum dan kesehatan masyarakat (7)

  1. 1. Satuan Acara Pengajaran PSI31401 - Psikologi Konsumen Pengajar Dra. Alice Salendu MBA., M.Psi. Dra. Bertina Sjabadhyni M.Si. Minggu 1 Materi Pendekatan psikologi tentang perilaku konsumen [1] 1-3 Segmentation-targeting-positioning Penjelasan perkuliahan dan asesmen Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Kuliah & Diskusi Minggu 2 Materi Shopping experience [2] [3] Mendisain pengalaman konsumen Penjelasan Tugas Esai dan Tugas DCE Media LCD
  2. 2. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Kuliah & Diskusi Minggu 3 Materi Persepsi [1] 6 Pembelajaran Konsumen [1] 7 Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Kuliah & Diskusi Minggu 4 Materi Libur Idul Fitri Media -
  3. 3. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan. Aktivitas - Minggu 5 Materi Self, kepribadian dan motivasi [1] 4-5 Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Kuliah & Diskusi Minggu 6 Materi Emosi, sikap dan komunikasi pemasaran [1] 8 Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan.
  4. 4. Aktivitas Kuliah & Diskusi Minggu 7 Materi Harga, uang dan point rewards Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Kuliah & Diskusi Minggu 8 Materi UTS Media - Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Ujian tertulis Minggu 9 Materi Periode UTS Media -
  5. 5. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas - Minggu 10 Materi Dosen Tamu (waktu tentatif) Q&A Tugas Esai Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Kuliah & Diskusi Minggu 11 Materi Pengaruh orang lain pada konsumen [1] 10 & 16 Q&A Tugas DCE Media LCD
  6. 6. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Kuliah & Diskusi Minggu 12 Materi Segmen khusus konsumen DEADLINE Draft Tugas DCE Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Kuliah & Diskusi Minggu 13 Materi Presentasi Tugas DCE Media LCD
  7. 7. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Kuliah & Diskusi Minggu 14 Materi Presentasi Tugas DCE Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Kuliah & Diskusi Minggu 15 Materi Mewujudkan kesejahteraan konsumen [1] 1 Media LCD Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan
  8. 8. Aktivitas Kuliah & Diskusi Minggu 16 Materi DEADLINE Tugas Esai dan DCE Revisi Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas Penyerahan Tugas Diskusi & Tanya Jawab Minggu 17 Materi Periode UAS Media - Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Holzner, S. (2009). Facebook Marketing. Indiana: QUE 5. Artikel jurnal dan resources lainnya yang relevan Aktivitas -

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