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Startup Cafe Slides on Tesla Challenges and Solutions

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Startup Cafe with Gene Glaudell, first CIO of Tesla Motors

Published in: Automotive
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Startup Cafe Slides on Tesla Challenges and Solutions

  1. 1. Marketing Challenges| Tesla Solutions Automotive Dealer Network Store Concept Internet only Sales Prove Demand Early Presell cars for deposits Maintain Customer Confidence Maintain Employee Confidence Customer / Tesla Staff Blog Share progress and setbacks Range Anxiety Achieve Game-Changing Range Battery Cost Supercar market/commodity cells Cost = $17K cells + BMS costs Safety Over engineer safety UL/UN/DOT/FMVSS approved
  2. 2. Battery Challenges | Tesla Solutions Capacity 6831 Li-I 18650 cells Energy & Power 53 kWh & 185 kW / 248 HP Lifetime Calendar & Miles Driven Cell level temperature mgmt Heat Dissipation Active Liquid Cooling and Battery Mgmt, Passive Cooling Weight Use Li-I < 50% of NiMH weight 5 years & 100K mi 900 lbs / 409 kg Cost Supercar market/commodity cells Cost = $17K cells + BMS costs Safety Redundant active/passive safety UL/UN/DOT/FMVSS approved

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