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Voice and tone preview

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Voice and tone preview

  1. 1. Voice and Tone Creating content for humans @katekiefer voiceandtone.com mailchimp.comThursday, January 31, 13
  2. 2. MailChimp is fun but not childish. clever but not silly. powerful but not complicated. smart but not stodgy. cool but not alienating. informal but not sloppy. helpful but not overbearing. expert but not bossy.Thursday, January 31, 13
  3. 3. To determine your tone of voice, consider: 1. Content type 2. The readers emotional stateThursday, January 31, 13
  4. 4. Thursday, January 31, 13
  5. 5. Thursday, January 31, 13
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  7. 7. Gov.UK’s style guideThursday, January 31, 13
  8. 8. Tufts University’s voice and tone guidelines wikis.uit.tufts.eduThursday, January 31, 13
  9. 9. WRONG tone of voiceThursday, January 31, 13
  10. 10. Woot’s product description woot.comThursday, January 31, 13

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