Portigal 2011 uie vs preview

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Portigal 2011 uie vs preview

  1. 1. User Research Analysis Techniques: We’ve Done All This Research, Now What? UIE Virtual Seminar: Steve Portigal April 7, 2011
  2. 2. What is synthesis? Sense-making through an iterative process of refining gathered data Early, Informal i.e., the experience you had collecting data Process-based, Formal Review, Refine, Rinse, Repeat
  3. 3. Transcript analysis <ul><ul><li>Make marginal notes on patterns, quotes, or what seems interesting </li></ul></ul><ul><ul><ul><ul><li>Ask yourself questions; give labels; propose solutions </li></ul></ul></ul></ul><ul><ul><li>Don’t worry about implications, be descriptive and reactive </li></ul></ul>
  4. 4. Developing strategies Finding: Students have to smoke outside, but they get cold and wet Opportunity: Improve the experience of students who smoke Ideation Question: How can we improve the experience of students who smoke? Create a protected environment for smoking Support underlying needs and behavior by embracing the finding Eliminate smoking Question needs and behavior, seek change by challenging the finding
  5. 5. Ideation: Think Divergently!
  6. 6. User Research Analysis Techniques We’ve Done All This Research, Now What? Steve Portigal UIE Virtual Seminar April 7, 2011

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