The worst thing a team can do is wait until they've launched their design to discover whether they've built the right thing. Even when they had discussions throughout the design process, too many teams are disappointed by their results. It's just not what they hoped for.
For the best teams, creating prototypes are not a luxury they sometimes squeeze into their design process. The top teams rigorously employ a solid prototyping strategy that delivers a steady stream of important insights from the project's inception through its launch.
When you're putting together your own prototyping strategy, you need to make sure everyone on the team knows the basics: why it works, what your options are, and how to make it effective. In this UIE Virtual Seminar, we've recruited Fred Beecher to explore the world of prototyping and give you and your team the full tour.