Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Effectively Moderating Preview

2,919 views

Published on

This UIE Virtual Seminar (10/21/09) will cover six of the “golden rules” for moderating usability tests found in Moderating Usability Tests: Principles for Interacting with Participants that Beth Loring co-authored with Joe Dumas. The creation of these best practices stems from the reality that most practitioners learn only by example. These rules give you the seldom thought about underlying principles of interacting with test participants.

Published in: Design, Technology
  • Be the first to comment

  • Be the first to like this

Effectively Moderating Preview

  1. 1. Effectively Moderating Usability Tests Beth Loring UIE Virtual Seminar October 21, 2009 1:30 Eastern time
  2. 2. Common questions <ul><li>How to make participants feel comfortable in a test setting </li></ul><ul><li>How to ask – and answer – questions in an unbiased way </li></ul><ul><li>How much or how long to allow a participant to struggle on a task </li></ul><ul><li>What to do if a participant gets completely stuck (or fails) a task </li></ul>
  3. 3. Dealing with failure <ul><li>This is often the hardest part of moderating </li></ul><ul><li>Failure helps motivate product changes </li></ul><ul><li>Participants very often blame themselves </li></ul><ul><li>Your instructions can help, but don’t eliminate this problem </li></ul>
  4. 4. Six important rules <ul><li>Decide how to interact based on the purpose of the test </li></ul><ul><li>Remember future users </li></ul><ul><li>Let participants speak! </li></ul><ul><li>Remain calm and in charge </li></ul><ul><li>Be unbiased </li></ul><ul><li>Don’t give information away inadvertently </li></ul>
  5. 5. Effectively Moderating Usability Tests Beth Loring UIE Virtual Seminar October 21, 2009 1:30 Eastern time

×