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Aviva Rosenstein Web App Masters Tour Preview


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Aviva Rosenstein Web App Masters Tour Preview

  1. 1. Aviva W. Rosenstein, PhD User Experience Lead Designing User Experiences for the Clouds Preview for the UIE 2011 Web App Masters Tour
  2. 2. Some of the stories you’ll hear: <ul><li>How the UE team helps inspire a culture of innovation across the entire company… </li></ul><ul><li>How Salesforce manages to keep interface designs aligned across dozens of Agile product development teams and across multiple platforms… </li></ul><ul><li>How the Salesforce User Experience team keep developers focused on user needs and communicates critical UE issues to product executives… </li></ul>
  3. 3. Sending clear signals to the right audience Image by William Warby, Some Rights Reserved
  4. 4. Salesforce: Agile, Predictable, On Time Delivery
  5. 5. <ul><li>Usability testing was initially a “checklist” item </li></ul><ul><li>UE findings (especially problematic ones) weren’t always surfaced before the launch </li></ul><ul><li>Usability reports weren’t working-- too much detail </li></ul><ul><li>Exec’s response to Usability Manager: “Tell me when I need to get involved!” </li></ul>User Experience issues weren’t always getting the right kind of attention at the right time…
  6. 6. Utility + Usability = User Experience Assessment Utility Usability Score Low Low Red Low Medium Red Medium Low Red Medium Medium Yellow Low High Yellow High Low Yellow High High Green High Medium Green Medium High Green
  7. 7. Getting the word out:
  8. 8. Where we find great ideas to keep improving the Salesforce user experience
  9. 9. How the Salesforce UE team teaches design thinking to people who aren’t designers… Image by Craig Villamor, All Rights Reserved
  10. 10. Hear more from Aviva about Salesforce UE at the UIE Web App Masters Tour Philadelphia – March 21-22, 2011 Minneapolis – June 27-28, 2011