Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UFI Education FM - Taipei 2010 - Paul Woodward

600 views

Published on

How to organize webinars for the exhibition industry. By: Paul Woodward, Regional Manager, UFI Asia/Pacific, Hong Kong, China

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

UFI Education FM - Taipei 2010 - Paul Woodward

  1. 1. Webinars / virtual education and the exhibition industry Paul Woodward Taipei 3rd March 2010
  2. 2. 3rd March 2010 2
  3. 3. We are at a very early stage in the evolution of these technologies / forms of interaction… There is no reason that they shouldn’t succeed in the medium-term, but much of what we see today will not succeed. 3rd March 2010 3
  4. 4. Multiple channels • Dedicated webinar software • Podcasts – Video – Audio • Simple slide sharing • Social networks • Fully-fledged virtual meetings • ‘Mash-ups’ of 2 or more of these 3rd March 2010 4
  5. 5. None yet seems entirely to do the job effectively… …particularly for an industry structured as the exhibition industry is 3rd March 2010 5
  6. 6. Dedicated webinar software 3rd March 2010 6
  7. 7. …on the way there 3rd March 2010 7
  8. 8. But… • Heavily reliant on professionalism of presenters. – No lengthy, empty pauses with rustling papers – Well-rehearsed presentations – without the distraction of a live audience, a poorly-rehearsed presentation is even more painful than usual. • Ideally needs several levels of activity to engage audience. – Built-in polling and interactive discussion tools. – Parallel Twitter streams for more public sessions. – Other? • Normally needs to be available well beyond the initial life of the event. 3rd March 2010 8
  9. 9. Life after the event 3rd March 2010 9
  10. 10. Video replay… 3rd March 2010 10
  11. 11. …is slow and not very exciting 3rd March 2010 11
  12. 12. Video Can be powerful…but very hard to do well 3rd March 2010 12
  13. 13. The great… 3rd March 2010 13
  14. 14. The not so great… • http://www.youtube.com/watch?v=v7tTqcvLx O0&feature=player_embedded 3rd March 2010 14
  15. 15. The audio-only approach 3rd March 2010 15
  16. 16. Examples from our industry 3rd March 2010 16
  17. 17. 3rd March 2010 17
  18. 18. 3rd March 2010 18
  19. 19. Exhibitor training 3rd March 2010 19
  20. 20. 3rd March 2010 20
  21. 21. 3rd March 2010 21
  22. 22. Lessons from all this • What works – Top speakers – Very professional production standards – Backed by a great ‘brand’ – Highly dispersed audience • Seems to be working for exhibitor training in the US • But what of really international audiences with multiple time zones to deal with? • What that means – Budgets – Backed by large potential audience – This is not a DIY business – Medium-sized companies can probably not do this by themselves. • Role for associations: national and international. • Role for effective businesses. 3rd March 2010 22
  23. 23. Thank you paul@bsgasia.com 3rd March 2010 23

×