We are at a very early stage in the
evolution of these technologies /
forms of interaction…
There is no reason that they shouldn’t
succeed in the medium-term, but much
of what we see today will not succeed.
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• Dedicated webinar software
• Simple slide sharing
• Social networks
• Fully-fledged virtual meetings
• ‘Mash-ups’ of 2 or more of these
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None yet seems entirely to do
the job effectively…
…particularly for an industry
structured as the exhibition industry
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• Heavily reliant on professionalism of presenters.
– No lengthy, empty pauses with rustling papers
– Well-rehearsed presentations – without the distraction of
a live audience, a poorly-rehearsed presentation is even
more painful than usual.
• Ideally needs several levels of activity to engage
– Built-in polling and interactive discussion tools.
– Parallel Twitter streams for more public sessions.
• Normally needs to be available well beyond the initial
life of the event.
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Lessons from all this
• What works
– Top speakers
– Very professional production standards
– Backed by a great ‘brand’
– Highly dispersed audience
• Seems to be working for exhibitor training in the US
• But what of really international audiences with multiple time zones to deal
• What that means
– Backed by large potential audience
– This is not a DIY business
– Medium-sized companies can probably not do this by themselves.
• Role for associations: national and international.
• Role for effective businesses.
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