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UFI Education FM - Taipei 2010 - Astrid Muhlbock

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Education needs in the exhibition industry - results of a recent study. By: Prof. Dr. Astrid Mühlböck, Professor for Trade Show and Exhibition Management, University of Applied Science, Bad Honnef, Germany

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UFI Education FM - Taipei 2010 - Astrid Muhlbock

  1. 1. Education Needs in the Exhibition Industry First Results of a Recent Study Prof. Dr. Astrid Mühlböck Taipei, March 3rd, 2010
  2. 2. Thank You Everybody Participating in the Questionnaire March 3rd, 2010 2
  3. 3. Selected Results concerning vocational training, on: 1. Information on Survey Participants 2. Current Situation 3. Target Group for Vocational Training 4. Content of Vocational Training 5. General Settings on Vocational Training 6. Objectives of Vocational Training March 3rd, 2010 3
  4. 4. Survey Participants – Geographic Origin Americas 4,9% 8,6% Middle East / Africa Asia Pacific Europe 53,1% 33,4% Results coincide to a high degree with UFI general regional structure March 3rd, 2010 4
  5. 5. Survey Participants – Field of Activity Venue Owner / Manager only 6,0% Association 9,6% Exhibition Organizer 43,4% only Exhibition Organizer and Venue Owner / Manager 41,0% Clearly more members doing exhibitions + venue participated in the survey. March 3rd, 2010 5
  6. 6. Survey Participants – Size of Company 1 - 9 employees 7% 10 - 49 employees 34% 50 - 249 employees 43% 250 - 499 employees 10% > 500 employees 6% 84% of companies parti- cipating had less than 250 0% 20% 40% employees. March 3rd, 2010 6
  7. 7. Current Situation – Provider of Training Private Training Company 19 Company Internal 16 Industry Association 13 University 9 Others 3 High importance of private companies 0 5 10 15 20 and internally provided trainings Counts per Category March 3rd, 2010 7
  8. 8. Target Group – Position in Company Middle manager 63 First line manager 54 Non-manager 34 Top manager 33 Part-time employees 7 Others 4 First line and middle 0 20 40 60 80 100 management to profit most from training Counts per Category March 3rd, 2010 8
  9. 9. Target Group – Field of Activity Sales 4,51 Marketing 4,49 Customer Services 4,48 Information Technology 3,91 Accounting 2,94 0 1 2 3 4 5 Sales, marketing and customer services receive highest average value marks, accounting lowest. 1 = not important 5 = very important March 3rd, 2010 9
  10. 10. Content – General Interest Organization of Exhibitions 82% Soft Skills 64% Other Event Management 61% Knowledge Organization of Trade Fair 58% Participation Venue Management 47% Organization of Exhibitions most important 0% 20% 40% 60% 80% 100% March 3rd, 2010 10
  11. 11. Content – Other Event Management Skills Public relations 4,36 Sponsoring 4,29 Social-media skills 4,09 Congress & seminar organization 4,08 Sustainability 3,98 Destination management 3,47 Hospitality management 3,40 Public relations and Sponsoring 1 2 3 4 5 most important topics. average value March 3rd, 2010 1 = not important 5 = very important 11
  12. 12. General Setting – Training Formats Workshop 4,2 Seminar 3,89 Congress 3,16 Workshops Webinar 2,84 seen as most appropriate 0 1 2 3 4 5 formats average value 1 = not important 5 = very important March 3rd, 2010 12
  13. 13. General Setting – Max. Days of Absence per Training up to 3 days 5,0% 4 - 7 days 6,2% 8 - 13 days more than 14 days 54,2% 34,6% Trainings should not take up more than a week at a time (88%). March 3rd, 2010 13
  14. 14. Objectives of Vocational Training Increase service quality Increase customer satisfaction Increase competitiveness Improve employees work quality Increase turnover and profit Gaining of core skills for employees Incentives for employees Increase flexibility of employees Improve work climate Retain current employees Adoption of addional qualifications Attract new employees More than 84% named 0% 20% 40% 60% 80% 100% increase in service quality March 3rd, 2010 Percentages per category 14
  15. 15. Further Questions? Thank you for your attention! March 3rd, 2010 15

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