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Week 6 Action Plan: Dave Duarte

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“Named a Young Global Leader by the World Economic Forum in 2014, Dave is a globally recognised expert in Social Business, and a pioneer in the field of Digital Leadership. A passionate educator, Dave is CEO of Treeshake, which provides a range of learning solutions for companies to respond to the latest digital opportunities and trends. He developed Africa’s first Social Media and Mobile Marketing curriculum for the University of Cape Town’s Graduate School of Business. He also launched the Ogilvy Digital Marketing Academy. Dave serves on Endeavor’s Venture Corps; as a Trustee for Mxit Reach; and board member of several high-growth tech startups. He does a weekly social media segment on GoodhopeFM, as part of the Ozone show that won best afternoon drive show at the MTN Radio Awards this year. As a counter-balance to his hyper-connected work context, Dave is an avid bicycle commuter, public library user, and outdoor gym enthusiast. He is a highly engaging speaker, whose talks are often described as inspiring, thought-provoking, and transformational.”

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Week 6 Action Plan: Dave Duarte

  1. 1. Building your Guiding Principle Forward Thinking Presented by @DaveDuarte for the @UCTupstarts
  2. 2. Busy or productive?
  3. 3. No business plan survives first contact with the customer get beyond product
  4. 4. Trends are not on the side of traditional toymakers
  5. 5. Lego isn’t just a toy-maker. It’ s more than the bricks. It is a belief system with iconography that reminds of the the tenets: play well, connect with others, remix everything, build your world. What is Lego? Danish: leg godt, play well. Italian: I connect.
  6. 6. THE GOLDEN CIRCLE WHATHOWWHY BORING INSPIRING “PEOPLE DON’T JUST BUY WHAT YOU DO,
 BUT WHY YOU DO IT.” Simon Sinek WHAT HOW
  7. 7. Each aspect of your business is like a little piece of Lego
  8. 8. …meaningless on its own, but magical when combined with a creative vision.
  9. 9. @Treeshake, 2015 Your Guiding Principle Company: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle: What belief unites your community What’s your vision: What are you AGAINST?What are you FOR? What’s your mission What is your guiding principle?
  10. 10. Your MAIN community @DaveDuarte
  11. 11. 1% > 9% > 90% Create ConsumeShare
  12. 12. Start Small
  13. 13. @Treeshake, 2015 Your Guiding Principle Company: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle: What belief unites your community What’s your vision: What are you AGAINST?What are you FOR? What’s your mission
  14. 14. What problem do you solve?
  15. 15. @PhotoMatt
  16. 16. Vitamin or Aspirin?
  17. 17. Your Name: The Guiding Principle Canvas Project: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle What’s your vision: What are you AGAINST?What are you FOR? What’s your mission @treeshake 2015
  18. 18. What is your mission?
  19. 19. - Raymond Ackerman you are in business to maximize your mission! You are not in business to 
 maximize profit;
  20. 20. Your Name: The Guiding Principle Canvas Project: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle What’s your vision: What are you AGAINST?What are you FOR? What’s your mission @treeshake 2015
  21. 21. Your Vision If you fulfil your mission, what would that look like?
  22. 22. Fill in the picture with details, like: • What would it be like to achieve your Mission? • What evidence is their of your success? • What is different in your client’s world? • What is different in your world? • How does it feel, look, sound, taste etc. A mission statement can be understood, but to make people BELIEVE it you need a vision
  23. 23. #Purpose
  24. 24. Your Name: The Guiding Principle Canvas Project: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle What’s your vision: What are you AGAINST?What are you FOR? What’s your mission @treeshake 2015
  25. 25. Your Values what are the emotions that drive your business?
  26. 26. Many companies have nice sounding value statements, such as: 29 Integrity Communication Respect Excellence
  27. 27. Enron, whose leaders went to jail, 
 and which went bankrupt from fraud, 
 had these values displayed in their lobby: Integrity Communication Respect Excellence 30 (These values were CLEARLY NOT what was really valued at Enron)
  28. 28. Every contact point should reflect your values
  29. 29. Values make HOW you do your work different to others companies. p.s. they can seem INCONVENIENT at times.
  30. 30. Your Name: The Guiding Principle Canvas Project: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle What’s your vision: What are you AGAINST?What are you FOR? What’s your mission @treeshake 2015
  31. 31. attracting followers in a complex context Defining your Big Ideal
  32. 32. Whatever the story, it is what you have to overcome that makes it interesting.
  33. 33. The situation and context the brand is at it’s best self – its values and beliefs. Which cultural tensions exist in the lives of our target group? BRANDS BEST SELF CULTURAL TENSION THE BIG IDEAL (WHAT ARE YOU FOR) (WHAT ARE YOU AGAINST) #Purpose BIG IDEAL
  34. 34. Dove believes the world would be a better place if women were allowed to feel good about themselves.
  35. 35. For Scrabble, the world would be a better place if we rediscovered the magic of words.
  36. 36. #purpose
  37. 37. Cultural Tension: Teen vocabularies are considerably smaller than they were twenty years ago. Ideal Self: Scrabble makes learning new words fun and social.
  38. 38. What is your guiding purpose? The filter through which all your work will pass.
  39. 39. @Treeshake, 2015 Your Guiding Principle Company: What problem do you solve? Your top valuesYour MAIN community Date: Guiding Principle: What belief unites your community What’s your vision: What are you AGAINST?What are you FOR? What’s your mission
  40. 40. In Conclusion…
  41. 41. Big Picture. Small Wins. 1% improvement 1% Decline Time “The Aggregation of Marginal Gains” Sir Dave Brailsford, Team Sky
  42. 42. Dave Duarte www.treeshake.com @DaveDuarte THANK YOU

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