The Role of the Private Sector inIntegrated Prevention CampaignsAnna York De La CruzUCSF Global Health Group
Presentation Objectives Why focus on the private sector in Integrated  Prevention Campaigns? Private sector actors and p...
The Majority of People in DevelopingCountries are Treated in the Private Sector 58%              65%                      ...
Potential Private Sector RolesInputs and Commodities    Private companies can produce high quality and inexpensive     co...
One Model: Social Franchising                   Branding                    Franchisee                    Training        ...
Social franchising around the World
Service Integration in Social Franchising
Lessons Many innovative ways to engage the private sector in  IPCs    Provider networks of retailers, clinics, hospitals...
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The Role of the Private Sector in Integrated Prevention Campaigns

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by Anna York De La Cruz
UCSF Global Health Group

Presentation given at the 2012 AIDS Satellite Meeting

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The Role of the Private Sector in Integrated Prevention Campaigns

  1. 1. The Role of the Private Sector inIntegrated Prevention CampaignsAnna York De La CruzUCSF Global Health Group
  2. 2. Presentation Objectives Why focus on the private sector in Integrated Prevention Campaigns? Private sector actors and potential roles  The Social Franchising model Key Lessons
  3. 3. The Majority of People in DevelopingCountries are Treated in the Private Sector 58% 65% 78% Kenya Nigeria India Source: DHS & www.ps4h.org/globalhealthdata
  4. 4. Potential Private Sector RolesInputs and Commodities  Private companies can produce high quality and inexpensive commodities  NGO partnerships like Nets for LifeSupport, Data collection and information dissemination  Pharmacy, drug outlets/chains, drug detailers  Technology companiesImplementation  Corporate-run networks and campaigns  For-profit clinic, hospital, pharmacy chains  NGO-run social franchises
  5. 5. One Model: Social Franchising Branding Franchisee Training Clinic Standards Commoditie Franchisee Franchisor s Clinic Membership fee Requirements/ Franchisee Standards Clinic GoalsQuality * Equity * Cost-effectiveness * Health Impact
  6. 6. Social franchising around the World
  7. 7. Service Integration in Social Franchising
  8. 8. Lessons Many innovative ways to engage the private sector in IPCs  Provider networks of retailers, clinics, hospitals, NGOs, can be leveraged for large-scale delivery operations in IPCs  Private companies can contribute to inputs and communications Funding for prevention is the biggest challenge, but one that can be overcome Need to work with the private sector to reach everyone

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