Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series<br />
2<br />UCB CHL<br />A Welcome from our hosts…<br />
UCB CHL<br />3<br />How did we get here?<br />
UCB CHL<br />4<br />Who are we? What do we do?<br />Who Are We?<br /><ul><li>Health Department
Hospital/Healthcare system
Community Clinic
Community Based Organization
University
Advocacy / community organizing
Coalition / Collaborative
Consulting
Global health</li></ul>What do we do?<br /><ul><li>Training & teaching
Communications
Technology/information systems
Program or project management
Direct healthcare
Research & evaluation
Advocacy / community organizing</li></li></ul><li>Let’s see where we are…<br />What is YOUR comfort with the world of new ...
Let’s Share:<br />What are the 3 questions you have about this whole social media thing?<br />UCB CHL<br />6<br />
Wordle.net<br />7<br />UCB CHL<br />
UCB CHL<br />8<br />
Failure IS an Option<br />www.youtube.com/watch?v=-Vo4M4u5Boc<br />UCB CHL<br />9<br />
UCB CHL<br />Only YOU can find what works for you & your organization<br />10<br />
UCB CHL<br />HELP is out there – tons of it<br />BethKanter.org<br />11<br />
UCB CHL<br />12<br />
We can all do this! Take one step…<br />In the next 5-7 days:<br />For your PROGRAMS / ORGANIZATIONS:  Listen to your clie...
Congratulations!You now own your own network & newspaper<br />
But before we start…Be Strategic<br />Communications Goals should rule<br />What is your near-term goal?  <br />Long-term?...
Thinking about your audiences<br />Think about your audience?<br />Courtesy of HollyMinch.com<br />UCB CHL<br />16<br />
What new & social media tools are we using?<br />Website<br />Email Listserv<br />Blog<br />Twitter<br />Facebook / Groups...
Let’s go to work!<br />Practice <br />Create <br />Fail/Learn<br />UCB CHL<br />18<br />
So far, so good?<br />Now, let’s talk about what this means.<br />UCB CHL<br />19<br />
New & Social Media Transformations<br />From the inventor of “Fear Free” Communications<br />UCB CHL<br />20<br />CARD can...
New & Social Media Transformations<br />Thinking Differently<br />UCB CHL<br />21<br />THINKING ABOUT NEW MEDIA <br />Comm...
New & Social Media Transformations<br />What I’ve Seen<br />UCB CHL<br />22<br />PREPARE FOR HEALTH<br />Social Media Fell...
UCB CHL<br />23<br />
The New Media Big Bang<br />24<br />UCB CHL<br />
Facebook passes Google as <br />top visited site in the U.S.<br />March 2010<br /> <br /> <br />UCB CHL<br />25<br />
Five Things You & All of Us Can Do<br /><ul><li>Start where you are:  LinkedIn as a starting point
Become an Informer:  Build presence on Twitter
Tell you own story: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr
Go home! Build robust on-line home for your work & use metrics to track success
Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities</li></ul>UCB CHL<br />26<br />
LinkedIn – a place to begin<br />What You Need to Know:<br /><ul><li>Status Updates (140 character messages) keep your nam...
Can be sent from your cell phone!
Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – i...
Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
Receive expert advice or suggestions from members of your network</li></ul> <br /> <br />Note: You can link other applicat...
6 Degrees of Separation <br /><ul><li>Access to people and information matters!: For funding opportunities, research, reco...
Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world...
The more robust your personal network, the fewer  degrees between you and the people you want to know
Online, visible networks have benefits beyond offline networks –   portability, speed, trust, durability, sustainability <...
The Possibilities<br />What would it mean for your program to be <br />connected to the leaders of your field?<br />What w...
Be an Informer<br />UCB CHL<br />30<br />
Twitter Basics<br /><ul><li>Messages – 140 characters – a “Tweet”
Messages available to anyone – but sent directly to your “followers” accounts
Messages from the people you “Follow” sent to your account – all messages accessible through searching
Individual users have account names – identified by “@NAME”</li></ul>UCB CHL<br />31<br />
Twitter?<br /><ul><li>15 Billion messages sent
140 characters or less
Millions of individual broadcasting networks with custom-built audiences</li></ul>UCB CHL<br />32<br />
Twitter Starting Point - Listen<br /><ul><li>Counter-intuitive – listen first
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Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones

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This slideshow was presented on October 20, 2010 in the kickoff event for the Center for Health Leadership's 21st Century New Media Training Series.

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  • Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones

    1. 1. Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series<br />
    2. 2. 2<br />UCB CHL<br />A Welcome from our hosts…<br />
    3. 3. UCB CHL<br />3<br />How did we get here?<br />
    4. 4. UCB CHL<br />4<br />Who are we? What do we do?<br />Who Are We?<br /><ul><li>Health Department
    5. 5. Hospital/Healthcare system
    6. 6. Community Clinic
    7. 7. Community Based Organization
    8. 8. University
    9. 9. Advocacy / community organizing
    10. 10. Coalition / Collaborative
    11. 11. Consulting
    12. 12. Global health</li></ul>What do we do?<br /><ul><li>Training & teaching
    13. 13. Communications
    14. 14. Technology/information systems
    15. 15. Program or project management
    16. 16. Direct healthcare
    17. 17. Research & evaluation
    18. 18. Advocacy / community organizing</li></li></ul><li>Let’s see where we are…<br />What is YOUR comfort with the world of new & social media?<br />Rate your Organizational Readiness to engage with these tools<br />5<br />UCB CHL<br />
    19. 19. Let’s Share:<br />What are the 3 questions you have about this whole social media thing?<br />UCB CHL<br />6<br />
    20. 20. Wordle.net<br />7<br />UCB CHL<br />
    21. 21. UCB CHL<br />8<br />
    22. 22. Failure IS an Option<br />www.youtube.com/watch?v=-Vo4M4u5Boc<br />UCB CHL<br />9<br />
    23. 23. UCB CHL<br />Only YOU can find what works for you & your organization<br />10<br />
    24. 24. UCB CHL<br />HELP is out there – tons of it<br />BethKanter.org<br />11<br />
    25. 25. UCB CHL<br />12<br />
    26. 26. We can all do this! Take one step…<br />In the next 5-7 days:<br />For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools<br />For YOU: Try one new media tool to “listen” & use social media tools to connect.<br />For all of us – as a NETWORK: Find and listen to your peers on-line<br />UCB CHL<br />13<br />
    27. 27. Congratulations!You now own your own network & newspaper<br />
    28. 28. But before we start…Be Strategic<br />Communications Goals should rule<br />What is your near-term goal? <br />Long-term?<br />What is your strategy?<br />How do these tools fit? <br />Are you the right messenger? <br />Are you listening? <br />Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/<br />UCB CHL<br />15<br />
    29. 29. Thinking about your audiences<br />Think about your audience?<br />Courtesy of HollyMinch.com<br />UCB CHL<br />16<br />
    30. 30. What new & social media tools are we using?<br />Website<br />Email Listserv<br />Blog<br />Twitter<br />Facebook / Groups<br />Facebook Like Page<br />LinkedIn account<br />Micro-site<br />Flickr<br />YouTube<br />Podcast<br />Other<br />Beth Kanter’s Continuum Crawl, Walk, Run, Fly!<br />UCB CHL<br />17<br />
    31. 31. Let’s go to work!<br />Practice <br />Create <br />Fail/Learn<br />UCB CHL<br />18<br />
    32. 32. So far, so good?<br />Now, let’s talk about what this means.<br />UCB CHL<br />19<br />
    33. 33. New & Social Media Transformations<br />From the inventor of “Fear Free” Communications<br />UCB CHL<br />20<br />CARD can be found online at:<br />www.CARDcanhelp.orghttp://CARDcanhelp.org/Blogwww.Twitter.com/CARDcanhelp<br /> <br />Ana-Marie Jones can be found at:<br />www.LinkedIn.com/in/MsDuctTapewww.Facebook.com/MsDuctTapewww.Twitter.com/MsDuctTape<br />
    34. 34. New & Social Media Transformations<br />Thinking Differently<br />UCB CHL<br />21<br />THINKING ABOUT NEW MEDIA <br />Common barriers we face?<br />Why using these tools matter?<br />Why you should lead the effort?<br />
    35. 35. New & Social Media Transformations<br />What I’ve Seen<br />UCB CHL<br />22<br />PREPARE FOR HEALTH<br />Social Media Fellows<br />Alameda County Public Health<br />Changing Organizations<br />CESA 2010<br />Using New Media to Evolve a “Field”<br />Changing Networks<br />
    36. 36. UCB CHL<br />23<br />
    37. 37. The New Media Big Bang<br />24<br />UCB CHL<br />
    38. 38. Facebook passes Google as <br />top visited site in the U.S.<br />March 2010<br /> <br /> <br />UCB CHL<br />25<br />
    39. 39. Five Things You & All of Us Can Do<br /><ul><li>Start where you are: LinkedIn as a starting point
    40. 40. Become an Informer: Build presence on Twitter
    41. 41. Tell you own story: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr
    42. 42. Go home! Build robust on-line home for your work & use metrics to track success
    43. 43. Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities</li></ul>UCB CHL<br />26<br />
    44. 44. LinkedIn – a place to begin<br />What You Need to Know:<br /><ul><li>Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you
    45. 45. Can be sent from your cell phone!
    46. 46. Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
    47. 47. Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
    48. 48. Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
    49. 49. Receive expert advice or suggestions from members of your network</li></ul> <br /> <br />Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.<br />
    50. 50. 6 Degrees of Separation <br /><ul><li>Access to people and information matters!: For funding opportunities, research, recommendations, & advice.
    51. 51. Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”
    52. 52. The more robust your personal network, the fewer degrees between you and the people you want to know
    53. 53. Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability </li></ul> <br /> <br />Note: With social media, you can be better known, networked and noticed – without leaving your desk! <br />
    54. 54. The Possibilities<br />What would it mean for your program to be <br />connected to the leaders of your field?<br />What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms?<br />What would it mean for public health and health care to be the most connected in the country?<br />
    55. 55. Be an Informer<br />UCB CHL<br />30<br />
    56. 56. Twitter Basics<br /><ul><li>Messages – 140 characters – a “Tweet”
    57. 57. Messages available to anyone – but sent directly to your “followers” accounts
    58. 58. Messages from the people you “Follow” sent to your account – all messages accessible through searching
    59. 59. Individual users have account names – identified by “@NAME”</li></ul>UCB CHL<br />31<br />
    60. 60. Twitter?<br /><ul><li>15 Billion messages sent
    61. 61. 140 characters or less
    62. 62. Millions of individual broadcasting networks with custom-built audiences</li></ul>UCB CHL<br />32<br />
    63. 63. Twitter Starting Point - Listen<br /><ul><li>Counter-intuitive – listen first
    64. 64. Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen
    65. 65. Try a search – Search.Twitter.com
    66. 66. Read the conversation – who is saying what? Follow some interesting folks.</li></ul>Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php<br />UCB CHL<br />33<br />
    67. 67. Listen…Search a “hashtag”<br />UCB CHL<br />34<br />
    68. 68. What have you learned by listening?<br />What conversations are out there?<br />Who is having them?<br />Is there a voice missing from the discussion? <br />Is there information missing?<br />What value can you add?<br />UCB CHL<br />35<br />
    69. 69. Fear-free Tweeting<br /><ul><li>How could you message your peers in 140 characters or less?
    70. 70. How would it be different than how you communicate now?</li></ul>UCB CHL<br />36<br />
    71. 71. Managing it all<br />TweetDeck<br />hootsuite<br />UCB CHL<br />37<br />
    72. 72. What could you say on H1N1?<br />Take one step today to protect your parents – help them get the #H1N1 vaccine (link)<br />Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)<br />Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).<br />If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.<br />Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.<br />A moment of reflection:<br />What are my org’s new & social media barriers?<br />Who are my skeptics?<br />Who is already using these tools? <br />UCB CHL<br />38<br />
    73. 73. Tell your own stories<br /><ul><li>Own it!: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr</li></ul>www.flickr.com/photos/whiteafrican/3100136010/<br />UCB CHL<br />39<br />
    74. 74. Record It!<br />Flip Video Cameras<br />$100 changes everything!<br />Easy to use<br />Easy to upload<br />Easy to share<br />Easy to evangelize<br />UCB CHL<br />40<br />
    75. 75. Using Video – Making a Point<br />www.youtube.com/watch?v=ZHRC30ZWGHA<br />Use the minds of others<br />UCB CHL<br />41<br />
    76. 76. Building your Broadcast Network <br />Lobby Day 2010<br />A Tree Falls & Everyone Hears<br />UCB CHL<br />42<br />
    77. 77. Take Pictures – Define the Images & Debate<br />Cameras<br />Cellphones<br />iPhones<br />UCB CHL<br />43<br />Fighting Child Obesity in Oakland<br />
    78. 78. Distribute your photos - instantly<br />UCB CHL<br />44<br />
    79. 79. Aggregate your photos<br />UCB CHL<br />45<br />
    80. 80. A moment of reflection:<br />So…what do you have? Video? Photos?<br />How could you use it to have a discussion?<br />Could you post it? Host it? Re-mix it? <br />UCB CHL<br />46<br />
    81. 81. Let’s build a home on the web<br />UCB CHL<br />47<br />
    82. 82. Let’s build YOUR home<br />Websites are cheap<br />Websites are easy<br />Websites can be updated<br />Websites are YOUR space<br />UCB CHL<br />48<br />
    83. 83. Website in 5 minutes or less<br />Getting Started<br /><ul><li>URL - www.mywebsite.com OR www.mywebsite.wordpress.com
    84. 84. Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.
    85. 85. 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.</li></ul>UCB CHL<br />49<br />
    86. 86. Track It!<br />Unique Visitors<br />Visits/Visitors<br />Pages<br />Hits<br />Robots/Spiders<br />Visits Duration<br />Referrers<br />Key words/phrases<br />Your Boss or Funder<br />UCB CHL<br />50<br />
    87. 87. Facebook passes Google as <br />top visited site in the U.S.<br />March 2010<br /> <br /> <br />UCB CHL<br />51<br />
    88. 88. Facebook – Your Home<br />Link to News Item<br />Promote Event<br />UCB CHL<br />52<br />
    89. 89. Facebook – Update Quickly<br />Link to Blog<br />Post a photo<br />UCB CHL<br />53<br />
    90. 90. Best Practices to Build a Following<br />Ask their opinion<br />Test their knowledge<br />Promotions <br />Say thank you<br />Recruit Fans – w/ prizes<br />Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable<br />UCB CHL<br />54<br />
    91. 91. Add Free “Apps”<br />That was easy<br />http://www.involver.com/pages/gallery.html<br />UCB CHL<br />55<br />
    92. 92. Facebook Fan Page – Listen & Engage<br />UCB CHL<br />56<br />
    93. 93. How Do You Feel?<br />UCB CHL<br />57<br />
    94. 94. Where do we go from here?<br />Executive Breakfast: A Conversation with Health Leaders on What We Need to Know About New MediaNovember 17, 8am-9:30am<br />Mobile Phone Applications for HealthNovember 17, 10:30am-4:30pm<br />Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & PracticeDecember 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm<br />
    95. 95. Where do we go from here?<br />Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and WebsitesFebruary 9, 9am-4pm<br />Podcast ProductionFebruary 23, 8:30am-4:30pm<br />
    96. 96. Where do we go from here?<br />Digital StorytellingMarch 8, 6pm-9pm & <br />March 10, 8am-5pm<br />Special Event with Beth Kanter:The Networked Organization: Everything you want to know about leveraging social media to serve your missionMarch 30, 8:30am-10:30am (for organizational leaders) March 30, 11am-4:30pm (for public health professionals)<br />
    97. 97. Where do we go from here?<br />New Media Tools for Health AdvocacyApril 13, 8:30am-4:30pm<br />Video Production and Editing Using Flip CamerasMay 11, 8:30am-4:30pm<br />Living Consciously in a Connected World: Practicing Balance in the Age of Technology May 25, 9am-12pm<br />
    98. 98. Fear Free New & Social Media? Discuss.<br />UCB CHL<br />62<br />
    99. 99. Dan Cohen, PrincipalFull Court Press Communicationsdan@fcpcommunications.com510-271-0640<br />

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