Publishing Matrix

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Publishing Matrix

  1. 1. Publishing Matrix (This document is used for facilitating organizational discussion regarding which publishing channels you should use for different types of content. Once you’ve placed checkmarks in each “Publishing Channel” column for the type of content you produce, you can use the eAdvocacy Messaging Calendar to conduct more detailed planning for each channel.)Milestone Publishing ChannelActivity Website Email Email List Facebook Status Blog Post Twitter List- Change.org(e.g. events, activities, Newsletter Blast Update Servsdocuments) Tone: Formal Tone: Formal Tone: Formal Tone: Informal Tone: Informal Tone: Tone: Tone: Informal Voice: Voice: Voice: Voice: Voice: Informal Informal Voice: Organizational Organizational Organizational Organizational/Individual Organizational/Individual Voice: Voice: Individual/Organizational Frequency: bi- Frequency: bi- Frequency: bi- Frequency: 2-3 times a Frequency: 4-5 times a Individual Individual Frequency: 2-3 times a weekly/monthly weekly/monthly weekly/monthly week week Frequency: Frequency: week daily variableStaff Lead (whogenerates the copyand posts)Review Sign-Off (whoneeds to sign off?)Press ReleasePublic AppearanceRallyPublic Service EventCanvassHouse PartyFundraiserNews Coverage These materials are distributed under a Creative Commons License. Attribute ShareAlike 3.0 courtesy of Aspiration and A.L. Chandler Consulting, Inc.
  2. 2. Publishing Matrix (This document is used for facilitating organizational discussion regarding which publishing channels you should use for different types of content. Once you’ve placed checkmarks in each “Publishing Channel” column for the type of content you produce, you can use the eAdvocacy Messaging Calendar to conduct more detailed planning for each channel.)Milestone Publishing ChannelActivity Website Email Email List Facebook Status Blog Post Twitter List- Change.org(e.g. events, activities, Newsletter Blast Update Servsdocuments) Tone: Formal Tone: Formal Tone: Formal Tone: Informal Tone: Informal Tone: Tone: Tone: Informal Voice: Voice: Voice: Voice: Voice: Informal Informal Voice: Organizational Organizational Organizational Organizational/Individual Organizational/Individual Voice: Voice: Individual/Organizational Frequency: bi- Frequency: bi- Frequency: bi- Frequency: 2-3 times a Frequency: 4-5 times a Individual Individual Frequency: 2-3 times a weekly/monthly weekly/monthly weekly/monthly week week Frequency: Frequency: week daily variableEndorsementsKey CampaignMilestone (e.g.dollars raised, )New VideoVoter Information These materials are distributed under a Creative Commons License. Attribute ShareAlike 3.0 courtesy of Aspiration and A.L. Chandler Consulting, Inc.
  3. 3. Publishing Matrix (This document is used for facilitating organizational discussion regarding which publishing channels you should use for different types of content. Once you’ve placed checkmarks in each “Publishing Channel” column for the type of content you produce, you can use the eAdvocacy Messaging Calendar to conduct more detailed planning for each channel.)Milestone Publishing ChannelActivity Website Email Email List Facebook Status Blog Post Twitter List- Change.org(e.g. events, activities, Newsletter Blast Update Servsdocuments) Tone: Formal Tone: Formal Tone: Formal Tone: Informal Tone: Informal Tone: Tone: Tone: Informal Voice: Voice: Voice: Voice: Voice: Informal Informal Voice: Organizational Organizational Organizational Organizational/Individual Organizational/Individual Voice: Voice: Individual/Organizational Frequency: bi- Frequency: bi- Frequency: bi- Frequency: 2-3 times a Frequency: 4-5 times a Individual Individual Frequency: 2-3 times a weekly/monthly weekly/monthly weekly/monthly week week Frequency: Frequency: week daily variable These materials are distributed under a Creative Commons License. Attribute ShareAlike 3.0 courtesy of Aspiration and A.L. Chandler Consulting, Inc.

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