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Ucf a utility belt approach to mobile

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Ucf a utility belt approach to mobile

  1. 1. Beyond Mobile: Leveraging data and content sources for mobile web, apps and more More than Mobile: A Utility-belt approach to Mobilizing Content
  2. 2. WELCOME More than Mobile: A Utility-belt approach to Mobilizing Content
  3. 3. Hello Hello
  4. 4. Who are we?
  5. 5. Who are we?
  6. 6. Who are we?
  7. 7. Why so serious… About Content?
  8. 8. Why so serious… About Content?
  9. 9. Where we work Strategy, Marketing Communication & Admissions A Utility-belt approach to Mobilizing Content
  10. 10. So? Strategy, Marketing Communication & Admissions A Utility-belt approach to Mobilizing Content
  11. 11. If you get nothing else from this presentation…remember this:
  12. 12. If you get nothing else from this presentation…remember this: • Mobile – It’s for the user • Master the content – technology later • Create legendary datasources • Never give up
  13. 13. Once upon a time…
  14. 14. Who we were: Roger Doug
  15. 15. Do mobile?
  16. 16. Do mobile? Do Mobile!
  17. 17. Datasources? Data’s Horses!
  18. 18. Project, Brief. Data’s Horses!
  19. 19. Project, Brief.
  20. 20. Project, Brief.
  21. 21. FLASH FORWARD…
  22. 22. FLASH FORWARD… Hello, Marketing Content Makers | Content Shapers
  23. 23. Content Matters Web Communications
  24. 24. Content Matters
  25. 25. Know thy audience.
  26. 26. You are not the audience.
  27. 27. Ask stupid questions.
  28. 28. “I need a brochure” is not a question. Don’t offer the answeruntil you have identified the question.
  29. 29. Be brief.Be bright.Be done.
  30. 30. Content Matters
  31. 31. Content Matters
  32. 32. Content Matters You don’t need to do mobile You need to mobilize your content and data
  33. 33. Content Matters
  34. 34. Content Strategy SET GOALS • Target Audience • Describe the EXPERIENCE • UNDERSTAND YOUR LIMITATIONS to overcome them • HAVE GOOD CONTENT that supports your goals
  35. 35. Content Strategy BE HONEST
  36. 36. Prioritize Research • Check your stats • Inventory available resources • Observe users • Know thy competition
  37. 37. Did you make a list? • Phonebook • Map • Parking/Shuttles • News • Events • Emergency
  38. 38. Write it down
  39. 39. Inventory
  40. 40. Inventory Use what you’ve got If it isn’t good, make it better
  41. 41. Inventory Be responsible
  42. 42. Inventory Hunt down the rest Find it where it lives
  43. 43. Inventory Hunt down the rest Find it where it lives
  44. 44. Logistics ʒ logistics (lɒˈdɪstɪks) —n 1. the science of the movement, supplying, and maintenance of military forces in the field 2. the management of materials flow through an organization, from raw materials through to finished goods 3. the detailed planning and organization of any large complex operation
  45. 45. Logistics ʒ logistics (lɒˈdɪstɪks) —n 1. the science of the movement, supplying, and maintenance of military forces in the field 2. the management of materials flow through an organization, from raw materials through to finished goods 3. the detailed planning and organization of any large complex operation
  46. 46. Logistics ʒ logistics (lɒˈdɪstɪks) —n 1. the science of the movement, supplying, and maintenance of military forces in the field 2. the management of materials flow through an organization, from raw materials through to finished goods 3. the detailed planning and organization of any large complex operation
  47. 47. Mobilize !
  48. 48. Do you hold this data? Directory & Phonebook Academics & Degrees Maps Library Catalog
  49. 49. Choose a mobile solution LAST
  50. 50. Choose a mobile solution LAST
  51. 51. When the call goes out for MOBILE…
  52. 52. When the call goes out for MOBILE… (why you do it?) It’s for the users (how you do it?) Make content lean & mean at the source (how you deliver it?) Data Sources Choose your mobile solution LAST
  53. 53. “Data’s Horses” was a bad joke. Fin. Questions?

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