Be the first to like this
This talk will discuss a research project undertaken to investigate whether co-design involving end-users (in this case people commuting to and from work) generates more ideas, and more innovative and novel ideas, than email participation only. The work concerned generating ideas to reduce single occupancy car travel on the commute to and from the university campus. Involving people in focus groups, interviews as well as questionnaires was more time-consuming and labour-intensive, but resulted in greater completion of the process and more innovative solutions being generated. Participants involved in the co-design reported finding it very interesting and informative to learn about each other’s commutes, and more importantly, the reasons why people made the commuting decisions that they did.