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Packaging trends: Shelf standouts in 2014

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Kunal Kuthiala, Business Development & Innovations Manager, Essel Propack Americas

Published in: Marketing, Business
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Packaging trends: Shelf standouts in 2014

  1. 1. Packaging Trends Shelf Standouts in 2014 Kunal Kuthiala CPP Mentor: Dr. M K Banerjee
  2. 2. About the speaker
  3. 3. Agenda 1. Introduction 2. Industry Facts & Projections 3.Trends -FMCG (Concept, Design, Structure, Story) 4. Conclusion 5. Q&A
  4. 4. Industry experts viewpoint (reff:DuPont)
  5. 5. Facts & Projections(reff: PIRA)
  6. 6. Being out there Average shopper take less than 5 seconds to complete buying decision for a product on shelf.
  7. 7. Packaging - Shelf Standout Trends 1 • Contrast-Rx (High Contrast)
  8. 8. Packaging - Shelf Standout Trends 2 • Shaping new Shapes (Millennium Geometry)
  9. 9. Packaging - Shelf Standout Trends 3 • Interactive - Touch - Aroma - Shelf Validations
  10. 10. Packaging - Shelf Standout Trends 4 • Canvas has changed - High luster & White
  11. 11. Packaging - Shelf Standout Trends 5 • Lean & Green - Beyond end use (Upcycle -Recycle)
  12. 12. Packaging - Shelf Standout Trends 6 • In-Sourcing - Local - From Around Here - Backyard sourcing
  13. 13. Packaging - Shelf Standout Trends 7 • Beyond Original & Regular - Multi SKU's
  14. 14. Packaging - Shelf Standout Trends 8 • Trial size Storm - Try me - Buy me
  15. 15. Packaging - Shelf Standout Trends 9 • Goodbye Secondary Package • Carton less
  16. 16. Packaging - Shelf Standout Trends 10 • Modular Real Estate
  17. 17. Conclusions In 2012-13, nearly 40% of newly launched, U.S. color cosmetic and skincare products were packaged in tubes. figure that outpaced bottles, which accounted for about 22% of the new U.S. beauty product launches in comparison. (Mintel Global New Products Database). • Flexible packaging will continue grow. • Semiotics will drive primarily package design & will help to bring to the fore relationship between meaning & value.
  18. 18. Q&A
  19. 19. Thank you #401

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