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Gaza Everywhere: exploring the applicability of a rhetorical lens in HCI

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Slides of the paper presented in "Critical Alternatives 2015" the 5th Decennial Aaarhus Conference, held on August 17 to 21, 2015, in Aarhus, Denmark.

Paper abstract:
By examining application software as a type of rhetorical artifact, it is possible to highlight its social, ethical and moral implications. In this paper, we explore one possibility for such a lens: application software functioning as a visual enthymeme. To explore the applicability of that concept in HCI, we analyze one web application as a first step. In our analysis, we observe that interaction and usability are two features that support an application in functioning as a visual enthymeme. Also, online sharing could help the user take the role of the arguer. Our analysis allows us to outline the elements of a user-centric persuasive experience and shows promise for further explorations regarding the applicability of rhetoric in HCI.

Published in: Design
  • Hey Omar, I'm the author of Gaza Everywhere ...I'm just learning about this study you guys did today ... you have a critical error in the study, in regards to mapping projection. I've actually wrote a complex algorithm specifically to re-calculate the projection shapes to accuracy, please feel free to contact me for more details ... contact info on my website: ahmadnassri.com
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Gaza Everywhere: exploring the applicability of a rhetorical lens in HCI

  1. 1. GAZA EVERYWHERE: EXPLORING THE APPLICABILITY OF A RHETORICAL LENS IN HCI Omar Sosa-Tzec - Erik Stolterman - Martin A. Siegel Indiana University Aarhus University August 20, 2015 Aarhus, Denmark
  2. 2. What is this paper about? This paper explores the idea of software working as a visual enthymeme (rhetorical argument) and outlines a basic agenda about the applicability of a rhetorical lens in HCI
  3. 3. Rhetoric HCI The applicability of a rhetorical lens in HCI ?
  4. 4. Rhetoric HCI Enthymeme ? Speaker delivering arguments in order to win an audience Truncated syllogism (leaving a premise unstated)
  5. 5. Rhetoric HCI Enthymeme Visual Argumentation ?
  6. 6. Rhetoric HCI Visual Argumentation Enthymeme ?
  7. 7. Rhetoric HCI Visual Argumentation Enthymeme ?
  8. 8. Why rhetoric?
  9. 9. 2000 20042002 2006 2008 2010 2012 2014 Seduced by the creation,use and power of the visual One of the author's personal connection with visual rhetoric 2015 Web design-Usability-Gestalt-Corporate identity Digital image processing First encounter with rhetoric,semiotics,design research,and information design Rhetorical model of interaction design Encounter with Semiotic Engineering Design lecturer & freelancer Return to rhetoric Rhetorical criticism & HCI Rhetorical handbook for UI/UX Software as visual argument
  10. 10. The possibility of visual arguments “Hearts”by United Colors of Benneton (1996)
  11. 11. Case Study
  12. 12. Source/screenshots from: http://ahmadnassri.github.io/gaza-everywhere/ Gaza Everywhere
  13. 13. Source/screenshots from: http://ahmadnassri.github.io/gaza-everywhere/ Gaza Everywhere
  14. 14. Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3JgQg Publication on i100 from The Independent
  15. 15. Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3JgQg Publication on i100 from The Independent
  16. 16. Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3JgQg Publication on i100 from The Independent
  17. 17. •Gaza Everywhere's intent is not oriented to provide a territorial truth
  18. 18. •Gaza Everywhere's intent is not oriented to provide a territorial truth •Each user has a different awareness of the conflict in the Gaza Strip,which affects the perception of the application's intent
  19. 19. •Gaza Everywhere's intent is not oriented to provide a territorial truth •Each user has a different awareness of the conflict in the Gaza Strip,which affects the perception of the application's intent •Not only the interactive map,but the whole user interface (interactive map,stats,information design, and Twitter embedded timeline) functions to support the detected or interpreted claim
  20. 20. •Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will
  21. 21. •Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will •Interaction and experiential knowledge help the user to fill in the unstated premise
  22. 22. •Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will •Interaction and experiential knowledge help the user to fill in the unstated premise •The user might revisit the detected or interpreted claim,which makes the rhetorical/persuasive effect of Gaza Everywhere evolve with the user
  23. 23. Software as Enthymeme
  24. 24. user user designer i j k user user UserExperience Context of Use appl.software (visualenthymeme) Discourse
  25. 25. Considering a rhetorical lens for HCI
  26. 26. Future Directions •Composition of visual arguments (in HCI) (dialectical vs.rhetorical,topoi,rhetorical figures)
  27. 27. Future Directions •Composition of visual arguments (in HCI) (dialectical vs.rhetorical,topoi,rhetorical figures) •Understanding of the rhetoricity of UX design
  28. 28. Future Directions •Composition of visual arguments (in HCI) (dialectical vs.rhetorical,topoi,rhetorical figures) •Understanding of the rhetoricity of UX design •Pertinence of rhetoric in UX design competence
  29. 29. Closing Remarks
  30. 30. •Gaza Everywhere illustrates the possibility of application software functioning as a visual enthymeme
  31. 31. •Gaza Everywhere illustrates the possibility of application software functioning as a visual enthymeme •A rhetorical lens could bring awareness of the social, moral and ethical implications not only about a design but also the user experience
  32. 32. TAK! Paper available at http://cs.au.dk/~hko/Aarhus2015ProceedingsVolumeI.pdf (Page 69) @omitzec @estolter msiegel@indiana.edu This work is supported in part by the National Science Foundation (NSF) Grant Award no. 1115532. Opinions expressed are those of the authors and do not necessarily reflect the views of the entire research team or the NSF.

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