Social Media Boot Camp

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An overview of social media basics and takeaways that can be done on Monday to help with reaching consumers more efficiently and effectively.

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  • An alliance is being formed between two heavy hitters. Bing search is integrated into Facebooks social graph. Microsoft bought Skype and it is the video messaging platform in Facebook.
  • Social Media Boot Camp

    1. 1. ONLINE MARKETING BOOTCAMP: SOCIAL MEDIA Tyler Tanaka | CIE Digital Labs | @tylertanaka
    2. 2. THIS IS WHAT we do.This is what WE DO
    3. 3. Our Mission Cie Studios is an interactive entertainment and marketing company. Our mission is to entertain, inform, and empower through compelling experiences. We are digital inventors, creating the next generation of interactive experiences. WE ARE CUSTOM APPLICATION SPECIALISTS:@TylerTanaka
    4. 4. We’re Not All Born This Way – It Takes Work@TylerTanaka
    5. 5. Because Of This, These Have Become Search Engines Too@TylerTanaka
    6. 6. Social Media Explained In 61 words: “You can buy attention (advertising)” “You can beg for attention from the media (PR)” “You can bug people one at a time to get attention (sales)” “Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.” David Meerman Scott@TylerTanaka
    7. 7. Today It’s Circular@TylerTanaka
    8. 8. Forums: Orig. Social Networks@TylerTanaka
    9. 9. The 10 Big Players@TylerTanaka
    10. 10. Find Your Customers Infographic via Go­Gulf.com@TylerTanaka
    11. 11. Be As Smart As The Average Bear@TylerTanaka
    12. 12. @TylerTanaka
    13. 13. Stop Worrying About LIKES Start Focusing On Total Engagement LIKE | COMMENTS | SHARES@TylerTanaka
    14. 14. Relocate Your Marketing@TylerTanaka
    15. 15. Get Creative@TylerTanaka
    16. 16. Images, Pics & Photos 81 16 ,8@TylerTanaka
    17. 17. Images, Pics & Photos 52 35 ,1@TylerTanaka
    18. 18. Images, Pics & Photos 29 17 ,0@TylerTanaka
    19. 19. Trust In Content Marketing@TylerTanaka
    20. 20. Try It, You’ll Like It Make sure that you experiment with al your copy and images with traditional Facebook ads. You never know what combination will perform best. Try them all.@TylerTanaka
    21. 21. @TylerTanaka
    22. 22. It’s A Serious Tool, Seriously@TylerTanaka
    23. 23. #SocialDoesWork@TylerTanaka
    24. 24. Not Like This #whoops@TylerTanaka
    25. 25. Doing It Right #yoquierotacobell@TylerTanaka
    26. 26. Engage Authentically #beyourself@TylerTanaka
    27. 27. #customerservic e@TylerTanaka
    28. 28. @TylerTanaka
    29. 29. @TylerTanaka
    30. 30. @TylerTanaka
    31. 31. @TylerTanaka
    32. 32. Cue Imperial March@TylerTanaka
    33. 33. A New Alliance Forms@TylerTanaka
    34. 34. EdgeRank :The Evil Robot@TylerTanaka
    35. 35. Zuck, You’re Killing Me Bro!@TylerTanaka
    36. 36. @TylerTanaka
    37. 37. Steady increase in fans, ramping up to Stratos jump September spike, NOT last week Last weeks drastic decline in reach@TylerTanaka
    38. 38. What Goes Around...@TylerTanaka
    39. 39. @TylerTanaka
    40. 40. The More They Stay The Same@TylerTanaka
    41. 41. Takeaways For Monday 1. What your customers say about you matters. 2. Online reviews and recommendations turn into sales 3. Don’t slack on customer service. Everything is socially amplified today 4. Earn their permission and you are one step nearer to closing a sale 5. They ask, you answer. Listen and then respond quickly and honestly@TylerTanaka
    42. 42. 36 Rules To Live By Source: Fast Company http://www.mediabistro.com/alltwitter/social-media-rules_b277@TylerTanaka
    43. 43. What’s Next?@TylerTanaka
    44. 44. For A Pain Free Future Focus On Mobile - Local - RealTime - Social@TylerTanaka
    45. 45. Tyler Tanaka tyler@ciedigital.com Chairman, SEMA Street Performance Council Twitter/LinkedIn: @tylertanaka@TylerTanaka

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