How to use Facebook like a semi-pro
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This deck presented basics of using Facebook for business covering 3 main topics: Tagging other businesses, sharing someone else's post on your Facebook business page, and boosting a post to a targeted audience.
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How to use Facebook like a semi-pro
- 1. How to use Facebook like a semi-pro Tyler Jacobson Head of Digital Marketing, Philosophy Communication @TylerNvrSleeps June 20, 2016
- 2. Tagging Businesses in a Facebook Post Why? • Let’s brands know that you’re talking about them • Increases opportunity for engagement • (which will help) Extend your organic reach
- 3. Tagging People and Businesses How?
- 4. Tagging People and Businesses Type: @Business Name
- 5. Sharing Posts Why? • Third-Party endorsement (other people talking about you nicely = trust) • Spreading the love to other businesses • Gives you a reason to be in the newsfeed of your fans
- 7. Sharing Posts Step 1: Click the “Share” button at the bottom of the post
- 8. Sharing Posts Step 2: Click the “Share…” menu item
- 9. Sharing Posts How? Step 3: In the top right, select “Share on a Page you manage”
- 10. Sharing Posts Step 4: Select your desired page on the left drop-down menu
- 11. Sharing Posts Step 5: Make sure you’re “Posting as” your page on the right drop-down menu
- 12. Sharing Posts Step 6: Write your own commentary on the post and be sure to include tags when you can
- 13. Sharing Posts Step 7: Click “Post”
- 14. Boosting Posts Why? • Increase your visibility in the newsfeed • Attract new fans • Increase clicks to your website, attract RSVPs to your event, sell products, increase email newsletter subscribers, and more
- 15. Boosting Posts WARNING: Facebook will only give your brand a finite amount of space in the newsfeed. Ask yourself: “Will my paid efforts compete with my organic efforts for attention?” before boosting
- 16. Boosting Posts Research Step 1: Go to your brand’s Facebook page, click “Insights” at the top
- 17. Boosting Posts Research Step 2: Click “People” on the left rail
- 18. Boosting Posts
- 19. Boosting Posts Research Step 3: Click “People Engaged”
- 20. Boosting Posts Research Step 4: Define your targeted audience
- 21. Boosting Posts Targeted Booting Step 1: Select the post to boost and click “Boost Post”
- 22. Boosting Posts Targeted Booting Step 2: Under “Audience” on the left, select “People You Choose Through Targeting”
- 23. Boosting Posts Targeted Booting Step 3: Click “Create New Audience”
- 24. Boosting Posts Targeted Booting Step 4: Define your targeted audience Step 5: Click “Save”
- 25. Boosting Posts Targeted Booting Step 6: Set Budget and Duration
- 26. Boosting Posts Targeted Booting Step 7: Click “Boost”
- 27. Boosting Posts NOTE: Facebook used to have complicated rules about text and images. This has just changed. SocialMediaExaminer.com article: http://bit.ly/28K9BHy The less text on the image, the better off you are.
- 28. Tyler Jacobson Head of Digital Marketing, Philosophy Communication @TylerNvrSleeps Want to talk marketing? Get in touch! Tjacobson@philosophycommunication.com http://www.philosophycommunication.com Download This Presentation at: http://bit.ly/NunYa062016 Questions? .