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New media driver's license final

New Media Final Presentation

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New media driver's license final

  1. 1. Nescafe Full Digital Strategy Created by: Tyler Curtis
  2. 2. Company Background ● Instant coffee ● Quality and time ● First Nescafe in 1938 ● Nescafe has been changing as coffee has been changing. New and innovative coffees are offered to compete with coffee shops.
  3. 3. Target Audience ● Wide range of coffee lovers ● Digital is expanding ● The target audience must be able to know and use digital in their daily lives ● Ages 18-30 are proven to use social media more
  4. 4. Idea ● Utilize multiple forms of digital ● On-the-go ads for everyday busy lifestyles ● Brief, concise, and clear with our ads ● Main focus on social media platforms to appeal to younger audience.
  5. 5. Social Media ● Focusing on younger part of target audience ● GIF’s showing the ease and time advantage ● Comparison posts showing time saved in comparison to coffee shops OR
  6. 6. Internet Marketing and Mobile ● Changes to current website to coincide with campaign ● Using current Nescafe app to help connect consumers with each other ● Using consumer generated connect to share morning routines.
  7. 7. KPI’s ● Starting campaign in the winter months ● October through June ● Measuring shares, likes, comments and impressions +
  8. 8. Budget ● Social media budget of $10,000 ● This is if ads are posted every single day ● Every other day could cut price in half but may not be as effective ● Earned and shared ● Facebook, Twitter and instagram ● Inbound marketing
  9. 9. Why it Works ● Expansion of digital media ● Nescafe needs something to attract younger audiences ● KPI’s can be easily calculated with digital ● People that are on-the-go want their advertising the same way
  10. 10. Resources JjMAhVCuYMKHYfNBukQ_AUICCgC&biw=1242&bih=545#imgrc=va3Ka06_nvimgM%3A q=people+drinking+nescafe&espv=2&biw=1242&bih=545&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj10peP- pjMAhWHs4MKHSStA-8Q_AUIBigB#imgrc=pOvXpUqFgPu4MM%3A q=nescafe&espv=2&biw=1242&bih=545&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiXpJ7P_JjMAhWBtYMKHcCUC7AQ_AU IBygC#imgrc=vmf5qVpgZfN5XM%3A PK3h5nMAhWGw4MKHY_CAJ0Q_AUIBygC#imgrc=yX23r9cBO8STFM%3A PK3h5nMAhWGw4MKHY_CAJ0Q_AUIBygC#imgrc=lddWczK_FIrkkM%3A