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Big Data, Big Local Tyler Bell @twbell
37.7632,-122.4213 Great for machines Coordinates: For people, less so
http://www.flickr.com/photos/mav16/3557076001/ http://www.flickr.com/photos/expressmonorail/2531144122/ http://www.flickr....
http://www.flickr.com/photos/muftirythm/5181074455/ http://www.flickr.com/photos/caccamo/1253844134 http://www.flickr.com/...
http://www.flickr.com/photos/alex-s/80040426/ http://www.flickr.com/photos/salim/402618628/ http://www.flickr.com/photos/2...
http://www.flickr.com/photos/preppybyday/5076899310/ http://www.flickr.com/photos/netzanette/3822981633/ http://www.flickr...
While coordinates are  regular  and convenient, they lack  context  and character Square
http://www.flickr.com/photos/iconolith/253426954/
The Evolving Local Use Case Yellow Pages Local Search Recommendations Social Engagement Brand Engagement Commercial Engage...
Local Businesses and POI – An  irregular , but  extremely rich  topographic network
Employing POI and Business Listings as topographical nodes brings its own problems…
Subway Restaurants  Subway Sandwich and Salad  Subway Sandwich and Salad Shop Subway Subs and Salads  Subway Restaurants  ...
Multiple Electronic Representations of one physical entity
 
Webpage URLs have become URIs Identifiers for people, places, things http://developers.facebook.com/docs/opengraph/
 
14.5m  entities  pointing to over… 1.5b  references  found across… 4.7m  domains US Local Dataset
http://continuations.com/post/4365211963/the-web-stp-challenge-making-apis-useful We need more STP [Straight Through Proce...
We are able to focus on our core vision of geotagging the web’s content and information while also providing our developer...
How easily men could make things much better than they are -- if they only all tried together - Winston Churchill
Tyler Bell @twbell
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Big Data, Big Local

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Where 2.0 2011 presentation discussion the use of local businesses and POI as topographical nodes in a complex network

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Big Data, Big Local

  1. 1. Big Data, Big Local Tyler Bell @twbell
  2. 2. 37.7632,-122.4213 Great for machines Coordinates: For people, less so
  3. 3. http://www.flickr.com/photos/mav16/3557076001/ http://www.flickr.com/photos/expressmonorail/2531144122/ http://www.flickr.com/photos/video4net/4079991429/
  4. 4. http://www.flickr.com/photos/muftirythm/5181074455/ http://www.flickr.com/photos/caccamo/1253844134 http://www.flickr.com/photos/the_tahoe_guy/4415371647/
  5. 5. http://www.flickr.com/photos/alex-s/80040426/ http://www.flickr.com/photos/salim/402618628/ http://www.flickr.com/photos/26063464@N03/3633118346/
  6. 6. http://www.flickr.com/photos/preppybyday/5076899310/ http://www.flickr.com/photos/netzanette/3822981633/ http://www.flickr.com/photos/mmemarilyn/2021853367/
  7. 7. While coordinates are regular and convenient, they lack context and character Square
  8. 8. http://www.flickr.com/photos/iconolith/253426954/
  9. 9. The Evolving Local Use Case Yellow Pages Local Search Recommendations Social Engagement Brand Engagement Commercial Engagement Navigation Interaction
  10. 10. Local Businesses and POI – An irregular , but extremely rich topographic network
  11. 11. Employing POI and Business Listings as topographical nodes brings its own problems…
  12. 12. Subway Restaurants Subway Sandwich and Salad Subway Sandwich and Salad Shop Subway Subs and Salads Subway Restaurants Subway Subs Subway Shop Subway Sandwich Shops Subway Sandwichs Subway Sandwiches and Salads Subway Restaurant Subway Sandwiches Subway Sandwiches and Salads Subway Sandwich Shop Subway Subway Sandwiches and Salad Subway Sandwich and Salads Subway Sandwich Poor/Absent Canonicalization
  13. 13. Multiple Electronic Representations of one physical entity
  14. 15. Webpage URLs have become URIs Identifiers for people, places, things http://developers.facebook.com/docs/opengraph/
  15. 17. 14.5m entities pointing to over… 1.5b references found across… 4.7m domains US Local Dataset
  16. 18. http://continuations.com/post/4365211963/the-web-stp-challenge-making-apis-useful We need more STP [Straight Through Processing] for the web so that we have fewer stove pipe services and can move to a seamless web instead. The obstacle is no longer a lack of APIs […] the problem is a lack of data mapping/unification services. - Albert Wenger http://twitter.com/#!/cdixon/status/49906284492881920
  17. 19. We are able to focus on our core vision of geotagging the web’s content and information while also providing our developers with a great Places Database that is open and free to use.
  18. 20. How easily men could make things much better than they are -- if they only all tried together - Winston Churchill
  19. 21. Tyler Bell @twbell

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