Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Grades_AMBA 650 9040 Marketing Management and Innovation (2161)

478 views

Published on

  • Login to see the comments

  • Be the first to like this

Grades_AMBA 650 9040 Marketing Management and Innovation (2161)

  1. 1. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 1/4 AMBA 650 9040 Marketing Management and Innovation (2161) Course Home Content Discussions Assignments My Tools Resources Roster Help PrintGrades Grade Items Grade Item Points Weight Achieved Grade Feedback Week 1 Discussion Activity 90 / 100 4.5 / 5 90 % Individual Feedback: 90 percent Outstanding Contributor: Responses were submitted, on time, for all of the conference topics. Comments were consistently responsive to the conference assignments and significantly enhanced the quality of the classroom discussion (i.e., illustrated a point with examples, suggested new perspectives on an issues, asked questions that helped stimulate further discussion, etc.). Ideas were always expressed in a clear and coherent manner. Contributions reflect exceptional preparation. Ideas are nearly always important and provide one or more major insights as well as providing a fruitful direction for the class. Arguments are well substantiated, persuasively presented, and properly cited in text and with references. Participates very frequently throughout the conference week. Responds to more than 2 posts of other students in a substantive way. Comments or questions provided evidence that the participant had read and considered a substantial number of classmate postings before responding. Good submission of scholarly articles in your presentation. Good presentation and explanation of CRM. Week 2-3 Discussion Activity 91 / 100 9.1 / 10 91 % Individual Feedback: 91 percent Outstanding Contributor: Responses were submitted, on time, for all of the conference topics. Comments were consistently responsive to the conference assignments and significantly enhanced the quality of the classroom discussion (i.e., illustrated a point with examples, suggested new perspectives on an issues, asked questions that helped stimulate further discussion, etc.). Ideas were always expressed in a clear and coherent manner. Contributions reflect exceptional preparation. Tyler Anton     AMBA 650 9040 Marketi...  
  2. 2. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 2/4 Ideas are nearly always important and provide one or more major insights as well as providing a fruitful direction for the class. Arguments are well substantiated, persuasively presented, and properly cited in text and with references. Participates very frequently throughout the conference week. Responds to more than 2 posts of other students in a substantive way. Comments or questions provided evidence that the participant had read and considered a substantial number of classmate postings before responding. Good presentation on Apple and artificial intelligence. Week 4 Case Study 90 / 100 9 / 10 90 % Individual Feedback: 90 percent Superior analysis: Identifies all or most of the key issues presented by the case. Discussion of issues reflects strong critical thinking and analytical skill. Discussion/analysis makes all or most of the recommendations called for by the case issues. Recommendations are supported by data from all or most of the relevant case facts and exhibits data. Data are creatively manipulated and applied. Discussion and recommendations are presented clearly, logically, and succinctly with no or few grammatical or other errors. Discussion/analysis reflects strong understanding of principles presented in course readings/materials. Where relevant, discussion/analysis employs proper APA style. Length limitations and other form/format requirements (if any) are followed. A SWOT analysis and references would have strengthen your submission. Good presentation of the alternative solutions of the the three issues and solution. PA WK1-5 90 / 100 7.2 / 8 90 % Individual Feedback: 90 percent An excellent PA paper based on your experience as an intern at MedImmune. Your work was timely, you interacted well with others, and you covered the topics adequately, mostly using references as appropriate. You met the basic objective of the assignment and the course. You also effectively related marketing management principles to real life situations. Week 5-6 Discussion Activity 92 / 100 9.2 / 10 92 % Individual Feedback: 92 percent Outstanding Contributor: Responses were submitted, on time, for all of the conference topics. Comments were consistently
  3. 3. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 3/4 responsive to the conference assignments and significantly enhanced the quality of the classroom discussion (i.e., illustrated a point with examples, suggested new perspectives on an issues, asked questions that helped stimulate further discussion, etc.). Ideas were always expressed in a clear and coherent manner. Contributions reflect exceptional preparation. Ideas are nearly always important and provide one or more major insights as well as providing a fruitful direction for the class. Arguments are well substantiated, persuasively presented, and properly cited in text and with references. Participates very frequently throughout the conference week. Responds to more than 2 posts of other students in a substantive way. Comments or questions provided evidence that the participant had read and considered a substantial number of classmate postings before responding. Good explanation of how Alphabet did enhance brand equity. Week 7 Case Study 91 / 100 9.1 / 10 91 % Individual Feedback: 91 percent Superior analysis: Identifies all or most of the key issues presented by the case. Discussion of issues reflects strong critical thinking and analytical skill. Discussion/analysis makes all or most of the recommendations called for by the case issues. Recommendations are supported by data from all or most of the relevant case facts and exhibits data. Data are creatively manipulated and applied. Discussion and recommendations are presented clearly, logically, and succinctly with no or few grammatical or other errors. Discussion/analysis reflects strong understanding of principles presented in course readings/materials. Where relevant, discussion/analysis employs proper APA style. Length limitations and other form/format requirements (if any) are followed. Good application of Exhibit 5. Good addition of the on a side note. Week 8-9 Discussion Activity 91 / 100 9.1 / 10 91 % Individual Feedback: 91 percent Outstanding Contributor: Responses were submitted, on time, for all of the conference topics. Comments were consistently responsive to the conference assignments and significantly enhanced the quality of the classroom discussion (i.e., illustrated a point with examples, suggested new perspectives on an issues, asked questions that helped stimulate further discussion, etc.). Ideas were always expressed in a clear and coherent manner. Contributions reflect exceptional preparation. Ideas are nearly always important and provide one or more major insights as well as providing a fruitful direction for the
  4. 4. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 4/4 class. Arguments are well substantiated, persuasively presented, and properly cited in text and with references. Participates very frequently throughout the conference week. Responds to more than 2 posts of other students in a substantive way. Comments or questions provided evidence that the participant had read and considered a substantial number of classmate postings before responding. Good analysis of the comparison of Wal-Mart to Amazon. PA WK 6-9 90 / 100 6.3 / 7 90 % Individual Feedback: 90 percent An excellent PA paper based on your experience as an intern at MedImmune. Your work was timely, you interacted well with others, and you covered the topics adequately, mostly using references as appropriate. You met the basic objective of the assignment and the course. You also effectively related marketing management principles to real life situations. New Product Service Marketing Plan 91 / 100 27.3 / 30 91 % Individual Feedback: 91 percent The market plan length was 26 pages that was in excess of the syllabus stated length of 25 pages. The executive summary met the criteria of being concise, brief and represents the essential aspect of the plan. The conclusion met the accepted criteria. APA standards were also met with no spelling or grammar errors and references were also properly cited. The inclusion of tables charts and the SWOT analysis enhanced the submission. Overall an excellent paper.

×