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Advocacy Is Today's ROI - redbox & Slim Down Challenge Case Studies

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Day 2 from Search Exchange Expo in Charlotte, NC May 18th, 2010. Case studies from redbox and SUBWAY sponsored "Slim Down Challenge."

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Advocacy Is Today's ROI - redbox & Slim Down Challenge Case Studies

  1. 1. PerspectiveIM.com<br />
  2. 2. ‘Advocacy’ Is Today's ROI <br />Case Studies<br />
  3. 3. Gain Exposure For Video Game Rentals<br />Objective<br />Objective<br />Test Power of Social Media<br />
  4. 4. what did we do?<br />strategy!<br />Objective<br />
  5. 5. build your advocates!<br />Advocates<br />Objective<br />
  6. 6. Come Join “redbox gamers federation!”<br /><ul><li>31 Custom links created
  7. 7. 28 Advocates given a handbook (For Facebook, Twitter etc.)</li></ul>Objective<br />
  8. 8. results<br />“Ethical” Facebook Tagging, engagement, relationship building<br />771,595<br />Objective<br />
  9. 9. Advocates with “Pools” of trusted friends<br />727<br />
  10. 10. summary?<br />viral awareness – redbox games<br />Poss. marketing reach: 772,000+ <br />the haps<br />Objective<br />ILM vs. RENO – 89% Clicks ILM <br />game rentals increased 5, 10, 65%+ <br />
  11. 11. advocacy = ROI<br />Objective<br />
  12. 12. sell tickets<br />Objective<br />Objective<br />build weight loss awareness<br />
  13. 13. what did we do?<br />strategy!<br />Objective<br />
  14. 14. build your advocates!<br />Advocates<br />Objective<br />
  15. 15. use your peoples…<br />Objective<br />
  16. 16. Facebook fans army!<br /><ul><li>Shay Sorrells – 12,552 friends
  17. 17. Paul Martinelli – 2,987 friends
  18. 18. Christine Avanti – 764 friends
  19. 19. Dan Vega – 546 friends
  20. 20. Other Speakers, buzz campaign Advocates – 4,200+ friends </li></ul>Total – 21,049+<br />Objective<br />
  21. 21. instruct your army!<br />$$$<br />Objective<br />
  22. 22. create “buzz-worthiness”<br /> create “buzz worthiness”<br />Objective<br />
  23. 23. launch sweepstakes, contest!<br />Objective<br />
  24. 24. launch sweepstakes, contest!<br /> launch sweepstakes, contest!<br />Objective<br />
  25. 25. launch sweepstakes, contest!<br />Objective<br />
  26. 26. other viral tools…<br />Objective<br />
  27. 27. stats!<br />
  28. 28. ROI?<br />
  29. 29. numbers don’t lie…<br />71%<br />Objective<br />
  30. 30. results?<br />That’s me!<br />
  31. 31. top 5 takeaways<br />research target audience (Facebook groups etc)<br />search for buzz campaign advocates<br />create a reward system for advocates<br />create sense of urgency, contest etc..<br />Measure, Measure, Measure<br />
  32. 32. advocacy = ROI<br />Talk+Trust=<br />Transaction<br />
  33. 33. Social Media Marketing<br />SEO & SEM<br />Mobile Advertising<br />Local Search<br />Thank you…<br />Thank you!<br />

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