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Develop a Game - And interact with your Community | by Two Pi Team

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Develop a Game - And interact with your Community | by Two Pi Team

  1. 1. Lecture: Develop a Game -And interact with your CommunityHow close should a Korean / InternationalPublisher / Developer stay with theirWestern Online-Gaming CommunitySpeaker: Thomas Lagemann, CEO and Founder at Two Pi Team
  2. 2. • Active in the gaming industry for more than 10 years• A gamer myself: 20 years• Teaching classes since 2008• Assisting New Blood: Almost since the beginning• Active in the gaming industry for more than 10 years• A gamer myself: 20 years• Teaching classes since 2008• Assisting New Blood: Almost since the beginningDevelop a Game – Interact with the CommunityAbout me: Thomas Lagemann© Two Pi Team, KGC 2011, Daegu, Korea
  3. 3. • Established 2005• Service Provider for Services aroundCommunity Management− Community Building− Community Management− Community Assistance− Community Consulting− Social Media Coverage− Education… and more• Established 2005• Service Provider for Services aroundCommunity Management− Community Building− Community Management− Community Assistance− Community Consulting− Social Media Coverage− Education… and moreDevelop a Game – Interact with the CommunityIntroduction of the Company: Two Pi Team© Two Pi Team, KGC 2011, Daegu, Korea
  4. 4. Develop a Game – Interact with the CommunityWe work for or partnered with:… and more
  5. 5. Develop a Game – Interact with the CommunitySuccessful Asian MMO Games in Europe© Two Pi Team, KGC 2011, Daegu, KoreaExamples:Perfect World, Rappelz, Silkroad, Last Chaos, Metin 2, Runes of Magic, Lineage
  6. 6. Develop a Game – Interact with the CommunityExample: Runes of Magic© Two Pi Team, KGC 2011, Daegu, Korea
  7. 7. Develop a Game – Interact with the CommunityHistory of MMOs© Two Pi Team, KGC 2011, Daegu, Korea
  8. 8. • Today the different genres often are mixed• No matter which genre you choosethere might be the need to adapt− Content− Graphics− Gameplay• Today the different genres often are mixed• No matter which genre you choosethere might be the need to adapt− Content− Graphics− GameplayDevelop a Game – Interact with the CommunitySo meanwhile they play everything© Two Pi Team, KGC 2011, Daegu, Korea
  9. 9. • Of course gaming behavior is an individual thing• You can hardly generalize this for huge communitiesor even countries• But the major and minor preferences in each countrycan be figured out• Of course gaming behavior is an individual thing• You can hardly generalize this for huge communitiesor even countries• But the major and minor preferences in each countrycan be figured outDevelop a Game – Interact with the CommunityThe first thing to take a look at: Gaming Behaviour© Two Pi Team, KGC 2011, Daegu, Korea
  10. 10. • Some countries like to have it difficult and challenging• Some countries want an environment that countenancesroleplaying• Some countries want to pit their skills against each other• Some countries do not mind bug-using and exploiting• Some other countries doom bug-using and exploiting• Some countries insist on playing the game in their ownlanguage• Some countries like to have it difficult and challenging• Some countries want an environment that countenancesroleplaying• Some countries want to pit their skills against each other• Some countries do not mind bug-using and exploiting• Some other countries doom bug-using and exploiting• Some countries insist on playing the game in their ownlanguageDevelop a Game – Interact with the CommunityDifferences in Preferences – some Examples© Two Pi Team, KGC 2011, Daegu, Korea
  11. 11. • Gold-sellers are mostly not appreciated –Unless game-design includes it in a reasonable way• There must be a story; at least there must be a reasonto do something.• If the player is requested to fight against somethinghe needs a reason to do so−Just Grinding is too boring for most players• Gold-sellers are mostly not appreciated –Unless game-design includes it in a reasonable way• There must be a story; at least there must be a reasonto do something.• If the player is requested to fight against somethinghe needs a reason to do so−Just Grinding is too boring for most playersDevelop a Game – Interact with the CommunitySimilarities in Preferences – some Examples© Two Pi Team, KGC 2011, Daegu, Korea
  12. 12. There are many religions, cultures and historiesIf somebody would try to take care of all of themin a realistic setting …he would failThere are many religions, cultures and historiesIf somebody would try to take care of all of themin a realistic setting …he would failDevelop a Game – Interact with the CommunityCultural Aspects© Two Pi Team, KGC 2011, Daegu, Korea
  13. 13. There are always some animals that might be sacredin one or the other religion.There are always symbols, colors or other thingsthat might refer to difficult parts of a history.There are always some animals that might be sacredin one or the other religion.There are always symbols, colors or other thingsthat might refer to difficult parts of a history.Develop a Game – Interact with the CommunityThere are many Traps out there© Two Pi Team, KGC 2011, Daegu, Korea
  14. 14. This might be the reason why fantasy or science fictionsettings are so popular:They are fiction with no relation to reality;nobody can feel abused.This might be the reason why fantasy or science fictionsettings are so popular:They are fiction with no relation to reality;nobody can feel abused.Develop a Game – Interact with the CommunityFantasy Elements are a good Solution© Two Pi Team, KGC 2011, Daegu, Korea
  15. 15. You never can know all aspectsof a culture, a religion, a history.But you can ask your community about that!You never can know all aspectsof a culture, a religion, a history.But you can ask your community about that!Develop a Game – Interact with the CommunityCommunity is the best Science Book© Two Pi Team, KGC 2011, Daegu, Korea
  16. 16. Develop a Game – Interact with the CommunityCommunity is the best Knowledge Book© Two Pi Team, KGC 2011, Daegu, Korea
  17. 17. Develop a Game – Interact with the Community© Two Pi Team, KGC 2011, Daegu, KoreaOh, btw:After a while…they will even know more about the gamethan yourself.
  18. 18. • Most countries have different languages –And many of them want to be addressed in their language• Most countries have different languages –And many of them want to be addressed in their languageDevelop a Game – Interact with the CommunityLanguages© Two Pi Team, KGC 2011, Daegu, Korea
  19. 19. •Despite that MMO communities meanwhile are used to getthe game localized only in English, French and German•Other than Browser-Communities:Those want to have their game in their language•If you localize a game, make sure that it is a proper localization,done by native-speakers of the respective language•Despite that MMO communities meanwhile are used to getthe game localized only in English, French and German•Other than Browser-Communities:Those want to have their game in their language•If you localize a game, make sure that it is a proper localization,done by native-speakers of the respective languageDevelop a Game – Interact with the CommunityLanguages© Two Pi Team, KGC 2011, Daegu, Korea
  20. 20. Develop a Game – Interact with the CommunityVisual preferences – A Monstrous Example© Two Pi Team, KGC 2011, Daegu, KoreaIt is not only about the preferences itself -It is what people associate with special things!Attributes for character creation: Cool Cute Beautiful Ugly
  21. 21. Develop a Game – Interact with the Community© Two Pi Team, KGC 2011, Daegu, Korea
  22. 22. Monsters in western games primarily have to be ugly or scary.If they start to get beautiful, cute or coolplayers might wish to play on their side.Monsters in western games primarily have to be ugly or scary.If they start to get beautiful, cute or coolplayers might wish to play on their side.Develop a Game – Interact with the CommunityThe Evil looking Evil© Two Pi Team, KGC 2011, Daegu, Korea
  23. 23. • There is one thing western gamers are keen on:They want to be involved!• They will be glad to help and they will be very helpful in theend if you bear some things in mind:− Each person feels individual, so you might get as manydifferent answers as people you ask− Not those who yell the loudest are necessarily thosewho represent the opinion of the masses• There is one thing western gamers are keen on:They want to be involved!• They will be glad to help and they will be very helpful in theend if you bear some things in mind:− Each person feels individual, so you might get as manydifferent answers as people you ask− Not those who yell the loudest are necessarily thosewho represent the opinion of the massesDevelop a Game – Interact with the CommunityOptions to involve Western Communitiesinto the Development Process© Two Pi Team, KGC 2011, Daegu, Korea
  24. 24. Develop a Game – Interact with the CommunityIn which Aspects of a Gameshould the Community be involved?© Two Pi Team, KGC 2011, Daegu, KoreaCaution!Action Replay!
  25. 25. Develop a Game – Interact with the CommunityThey can be involved in many parts including© Two Pi Team, KGC 2011, Daegu, KoreaStoryGameplayContent-DesignCharacter-DesignCommunity Management
  26. 26. • It really depends on the game – in some cases it might not benecessary to change a lot, but in some cases it might be• If your game for example is a manga style, western peoplemost likely will appreciate its visuals like they are or with onlysmall changes.It will not be the bulk of the western players, but thereactually are huge and growing fan groups for mangameanwhile• It will be appreciated if you for example take down the need togrind and give the story more importance• Interact with your community and they will tell youwhat they like• It really depends on the game – in some cases it might not benecessary to change a lot, but in some cases it might be• If your game for example is a manga style, western peoplemost likely will appreciate its visuals like they are or with onlysmall changes.It will not be the bulk of the western players, but thereactually are huge and growing fan groups for mangameanwhile• It will be appreciated if you for example take down the need togrind and give the story more importance• Interact with your community and they will tell youwhat they likeDevelop a Game – Interact with the CommunitySo is there the need to change a lot?© Two Pi Team, KGC 2011, Daegu, Korea
  27. 27. Develop a Game – Interact with the CommunityAt which stage does it make senseto involve the community?Try to involve them as early as possible! © Two Pi Team, KGC 2011, Daegu, Korea
  28. 28. • Involve the community in the early process to use theirfeedback to find gaps in level progression• In the best case, this will result in an overall improvedprogression experience• Missing content can be identified and masked if necessary• Involve the community in the early process to use theirfeedback to find gaps in level progression• In the best case, this will result in an overall improvedprogression experience• Missing content can be identified and masked if necessaryDevelop a Game – Interact with the CommunityExample: Involving the Community regardingLevel Progression© Two Pi Team, KGC 2011, Daegu, Korea
  29. 29. • Focus tests are a good option - run them as early as possible.• Best is to have a row of them• Even after launch it might be usefulto set up special focus tests• Focus tests are a good option - run them as early as possible.• Best is to have a row of them• Even after launch it might be usefulto set up special focus testsDevelop a Game – Interact with the CommunityActive Testing© Two Pi Team, KGC 2011, Daegu, Korea
  30. 30. • Keep communicating about things you want to improve• Keep communicating about things you are not sure about− Example: LocalizationIf you are not sure about a term in its context orhow to name a place or a character…Ask the community what they would prefer• Keep communicating about things you want to improve• Keep communicating about things you are not sure about− Example: LocalizationIf you are not sure about a term in its context orhow to name a place or a character…Ask the community what they would preferDevelop a Game – Interact with the CommunityAs always: Communication is the Key© Two Pi Team, KGC 2011, Daegu, Korea
  31. 31. • Set up test-servers where players can test and give feedbackfor updates• You will get great plaudit if they can meet the developersdirectly on those servers• It might even be useful to start with a marketing campaign inan early stage in addition, to show people what they canexpect• Try to find the right ones to test your game• Set up test-servers where players can test and give feedbackfor updates• You will get great plaudit if they can meet the developersdirectly on those servers• It might even be useful to start with a marketing campaign inan early stage in addition, to show people what they canexpect• Try to find the right ones to test your gameDevelop a Game – Interact with the CommunityGive them a Home© Two Pi Team, KGC 2011, Daegu, Korea
  32. 32. You need to find people who:• Are not only keen on just testing another game for free• Give reasonable feedback• And above all who will explain why they door don’t like somethingYou need to find people who:• Are not only keen on just testing another game for free• Give reasonable feedback• And above all who will explain why they door don’t like somethingDevelop a Game – Interact with the CommunityWho are the Right Ones?© Two Pi Team, KGC 2011, Daegu, Korea
  33. 33. Develop a Game – Interact with the CommunityOne Option to gain such Feedback© Two Pi Team, KGC 2011, Daegu, KoreaInvolve Sub-Communities like guilds
  34. 34. • Though good European guilds are well organizednot all of them have a too military-like structure• They interact and often discuss things democratically outgame• This means you will get feedback that is not only affected bythe most powerful people in the guild• The social aspect of an MMO means a lot to them– playing is not working• Nevertheless they are keen on being efficientThat means they want to have the game supportingefficiency and therefore will help you getting there • Though good European guilds are well organizednot all of them have a too military-like structure• They interact and often discuss things democratically outgame• This means you will get feedback that is not only affected bythe most powerful people in the guild• The social aspect of an MMO means a lot to them– playing is not working• Nevertheless they are keen on being efficientThat means they want to have the game supportingefficiency and therefore will help you getting there Develop a Game – Interact with the CommunityWhat is so special about Guilds?© Two Pi Team, KGC 2011, Daegu, Korea
  35. 35. Develop a Game – Interact with the CommunityInGame communication and Socialization© Two Pi Team, KGC 2011, Daegu, Korea
  36. 36. • Western communities love to interact –give them tools to do so• Be sure that there are special features for guilds in the game• Be sure to implement tools that allow Game Mastersto act properly• Try to implement possibilities to entertain the gamersnot only with the game:Implement tools that allow to build ingame-events –epic and spontaneous ones alike• If you even give the gamers tools to build their own smallerevents or assist them with doing so you will have most loyalcustomers• Western communities love to interact –give them tools to do so• Be sure that there are special features for guilds in the game• Be sure to implement tools that allow Game Mastersto act properly• Try to implement possibilities to entertain the gamersnot only with the game:Implement tools that allow to build ingame-events –epic and spontaneous ones alike• If you even give the gamers tools to build their own smallerevents or assist them with doing so you will have most loyalcustomersDevelop a Game – Interact with the CommunityInGame communication and Socialization© Two Pi Team, KGC 2011, Daegu, Korea
  37. 37. Develop a Game – Interact with the CommunityMost important Points of Interest© Two Pi Team, KGC 2011, Daegu, KoreaThe following points are what we recommend to all of ourcustomers and what we remind our students to think ofwhen developing a game.It is all about what communities in the western marketswant.No matter in which part of the world the developer islocated.
  38. 38. • It is most important to think about localization as soon aspossible during the development-process as it will get moredifficult to implement a proper localization in a later stageof the development process• If possible include tools that make the work for translatorseasier• Text should not be hard-coded• Involve your community -Not to translate the game but to find mistakes in translations• It is most important to think about localization as soon aspossible during the development-process as it will get moredifficult to implement a proper localization in a later stageof the development process• If possible include tools that make the work for translatorseasier• Text should not be hard-coded• Involve your community -Not to translate the game but to find mistakes in translationsDevelop a Game – Interact with the CommunityLanguages / Localization / Culturization© Two Pi Team, KGC 2011, Daegu, Korea
  39. 39. • Different languages need different space• Do not use automatical translations• Make sure that the translator gets thecontext• Different languages need different space• Do not use automatical translations• Make sure that the translator gets thecontextDevelop a Game – Interact with the CommunityTechnical Issue with Localisation© Two Pi Team, KGC 2011, Daegu, Korea
  40. 40. • Not every payment method is appreciated or even availablein all countries• Be sure to have a good provider for payment systems• Be sure to have a good support for payment issues• Again involve your community.Ask them in advance, which payment system they prefer• Not every payment method is appreciated or even availablein all countries• Be sure to have a good provider for payment systems• Be sure to have a good support for payment issues• Again involve your community.Ask them in advance, which payment system they preferDevelop a Game – Interact with the CommunityPayment-Systems© Two Pi Team, KGC 2011, Daegu, Korea
  41. 41. Develop a Game – Interact with the CommunityConclusion© Two Pi Team, KGC 2011, Daegu, KoreaIf you want your community to play your game –give them a game they like.You do not know what they like?Ask them! 
  42. 42. Owner:Thomas Lagemann (CEO)Nadja Bastawi (CVO)Otto-Hahn-Str. 8D-40721 HildenGermanyTel: +49 (0) 2103 – 929 555 0www.two-pi-team.comThank you for listening!Any Questions?Develop a Game – Interact with the CommunityCOMMUNITYThe future of gaming is…COMMUNITYCOMMUNITY COMMUNITY!Quote: David Perry on GCDC, Leipzig 2008Member of…COMMUNITY

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