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Community Management Basics | by Two Pi Team

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Community Management Basics | by Two Pi Team

  1. 1. © Two Pi Team, Quo Vadis 2009, Berlin
  2. 2. About: Two Pi Team.Two Pi Team was founded in 2005 and offersa range of game-related services with a focuson MMOGs.Our 28-strong team provides professional forummoderation and supervision, as well as communitymanagement, localisation, translation and othergame-related services.© Two Pi Team, Quo Vadis 2009, Berlin
  3. 3. About: Two Pi Team.Two Pi Team’s client base includes:Two Pi Team creates functioning and strong communities,ensuring their clients enjoy an excellent reputation.© Two Pi Team, Quo Vadis 2009, Berlin
  4. 4. What doesCommunity Management mean?Let’s start with the basics!What is Community Management in thefirst place? What does it stand for?© Two Pi Team, Quo Vadis 2009, Berlin
  5. 5. • The original notion of Community roughly defines acollective sharing of at least one common interestand building up an identity of its own.• The term of Manager, in economics,serves to describe an executive.• In sports or in the field of arts it means an agent whoin particular solves organisational and businessissues for his clients.What doesCommunity Management mean?© Two Pi Team, Quo Vadis 2009, Berlin
  6. 6. So we should ask ourselves:• Is the Community Manager an executive?He should be – within the company’s structure.But should he be for the community, too?• Is the Community Manager an agent?He should be – for the community.Exactly how he is to bring this intoaccordance with his task within thecompany, remains to be clarified.What doesCommunity Management mean?© Two Pi Team, Quo Vadis 2009, Berlin
  7. 7. And whereis the Communitythat theCommunity Manageris an agent for?Community Managementshould be understood ascentral interface.© Two Pi Team, Quo Vadis 2009, Berlin
  8. 8. • Taking care of the Community• Interaction with the Community• Granting a smoothly flow of information• (Making contributions to the) Development of Marketing Strategies• Meaningful and significant reporting for the Developer and/or Publisher• Interactive tie inhouse between the departmentsSome of theCommunity Manager‘s main tasks© Two Pi Team, Quo Vadis 2009, Berlin
  9. 9. How should Community Managementbe integrated into a company’s structure?Please don’t:Pressure is beingapplied from “up high”.© Two Pi Team, Quo Vadis 2009, Berlin
  10. 10. „The ideal situation: All departments communicate with each other.”© Two Pi Team, Quo Vadis 2009, BerlinHow should Community Managementbe integrated into a company’s structure?
  11. 11. Each company has to identify and decide by themselveswhich philosophy they follow and which structure and tasksthe community management has in its goals.But one thing should be taken into consideration:Community Managementinternor extern?© Two Pi Team, Quo Vadis 2009, BerlinThe community is the heart of the game:The Community Management is its lungs.Even if the heart might not always beat in the samepulse, the lungs should always provide enough oxygen.
  12. 12. That can be seen best by telling whichskills a Community Manager has to have:• He must be able to tackle something with passion andyet understand and comprehend cooly calculated facts.• He must be sensitive, but thick-skinned at the sametime. He should not only enjoy a game, but understandthe underlying processes involved in producing andoperating it as well.But what is Community Management?© Two Pi Team, Quo Vadis 2009, Berlin
  13. 13. • He must possess an excellent faculty of speech,without sounding artificial.• He must be flexible in many aspects and still have solidcornerstones to get his bearings from.• He must be an entertainer without making a fool ofhimself. He simultaneously is a buddy and a person ofrespect. A lone warrior and a 100% team worker.But what is Community Management?© Two Pi Team, Quo Vadis 2009, Berlin
  14. 14. • He is a mouthpiece pointing in two directions, a doublesimultaneous translator: interpreting from the companyto the community and vice versa. Ideally, not only doeshe understand the language of the community, but alsothat of the developers, of business people, ofmarketing, of the different cultural and linguistic circles,etc., etc.But what is Community Management?© Two Pi Team, Quo Vadis 2009, Berlin
  15. 15. • A Community Manager is constantly tearing himselfapart. There is a reason why it is said that aCommunity Manager’s “half-life-period” rangesbetween three to five years – after that he’s burned out,is outspent because he’s perpetually strained himselfbeyond his limits. Here again, we strongly recommend:Don’t leave him to fight all by himself!But what is Community Management?© Two Pi Team, Quo Vadis 2009, Berlin
  16. 16. The Goal is to get as much Memberswith a smiling face as possible. Look outfor traps and bonus cards and you will bethe lucky winner at the end.So let‘s get started!The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  17. 17. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  18. 18. Trap-Card: You get swamped withwork from many other departmentsto help them, so you do not havethe time to care for the communityand to interact with them.The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  19. 19. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  20. 20. You´ll get ONE MORE chance.Try again and draw a new card.The Gaming-Community:A Community GameBonus-Card: Special Community Fertilizer.„Game Keeping & Care“© Two Pi Team, Quo Vadis 2009, Berlin
  21. 21. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  22. 22. Trap-Card: Epic Fail.You fail to communicatein different languagessimultaneously.The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  23. 23. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  24. 24. Trap-Card: You missed theopportunity to communicateimportant facts like missing ingameitems, changes in the pricing policy,changed items in the boxes and soon.The community will find out on theirown when all is too late.The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  25. 25. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  26. 26. The Gaming-Community:A Community GameBonus-Card: Interaction & Involvement© Two Pi Team, Quo Vadis 2009, Berlin
  27. 27. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  28. 28. The Gaming-Community:A Community GameBonus-Card: Reward the Community© Two Pi Team, Quo Vadis 2009, Berlin
  29. 29. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  30. 30. Trap-Card: Exclusive Informationfor the Press only.The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  31. 31. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  32. 32. You´ll get ONE MORE chance.Try again and draw a new card.The Gaming-Community:A Community GameBonus-Card: Exclusive Informationfor the Community© Two Pi Team, Quo Vadis 2009, Berlin
  33. 33. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  34. 34. The Gaming-Community:A Community GameBonus-Card: Thinking of thewhole Community© Two Pi Team, Quo Vadis 2009, Berlin
  35. 35. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  36. 36. The Gaming-Community:A Community Game© Two Pi Team, Quo Vadis 2009, Berlin
  37. 37. ImprintTwo Pi TeamOwner:Nadja Bastawi, Dipl. Oec. (CVO)n.bastawi@two-pi-team.deThomas Lagemann (CEO)t.lagemann@two-pi-team.deGerresheimer Str.9D-40721 HildenGermanyTel: +49 (0)2103 322 76www.two-pi-team.comGraphic & Animation:Sabrina RentzschkeSound:Wolf Detsch & Sabrina RentzschkeMember of:The future of gaming is:COMMUNITYCOMMUNITY COMMUNITY!Quote: David Perry on GCDC, Leipzig 2008 © Two Pi Team, Quo Vadis 2009, Berlin

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