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What is seo

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An introduction to #SEO: Search engine optimization, commonly referred to as SEO, is an umbrella term for a whole range tasks you perform both on and off your #website. The goal is to attract the attention of the search engines with your website.

This presentation shares some tips on how to do this effectively

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What is seo

  1. 1. What is SEO? A Beginner’s Guide
  2. 2. WHAT’S A WEBSITE STRATEGY? It’s working out: - WHO you are targeting - WHAT you are selling - HOW you’re going to make those sales What is SEO? The goal is to attract the attention of the search engines with your website.
  3. 3. GOOD SEO PRACTICE
  4. 4. Good SEO practices mean that your website will rank well for the niche and market you are targeting.
  5. 5. SEO MARKETING IS NECESSARY
  6. 6. If you want your site to rank well, you need to put most of your SEO efforts into providing information that is useful and relevant for your audience.
  7. 7. OPTIMIZE YOUR IMAGES
  8. 8. Good SEO practice for images is often overlooked by many website owners. If you follow some simple steps, you’ll be getting extra SEO goodness that your competitors are probably overlooking.
  9. 9. 1. Provide ALT-tags for all your images
  10. 10. 2. Write SEO friendly file names
  11. 11. 3. File size
  12. 12. KEYWORDS
  13. 13. 1.Finding Good Keywords Your SEO strategy starts with identifying good keywords.
  14. 14. 2. Using keywords If you’re writing content for your industry and audience, you’ll naturally use the keywords that your visitors are be searching for.
  15. 15. 3. Tips for using keywords Instead of targeting words or short phrases, target long phrases, sentence fragments and whole sentences.
  16. 16. 4. Keywords and your blog A blog gives your audience a reason to keep coming back to your site for more new content.
  17. 17. FOR SEO
  18. 18. Another way of learning some of the dark arts of SEO is to take an online course.
  19. 19. SEO
  20. 20. If you do decide to pay a company to do SEO for you, make sure you get a clear understanding of exactly what they’re going to do in return for your money.
  21. 21. • SEO is organic traffic • Create Consistent, clear and user-friendly content • Optimise your images • Use keyword tools for inspiration but no keyword stuffing • Write for your humans first, not for the search engines. • Get credible backlinks to your website LET’S SUMMARISE
  22. 22. DID YOU FIND THESE STEPS USEFUL? Read the full post here: http://yourwebtoolkit.com/ Click the link. It works!

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