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Location Based Marketing und Services auf dem 19. Twittwoch zu Berlin

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Jan-Hendrik Senf und Jan Heinemann stellen die wichtigsten Location-based Services und deren Marketingmöglichkeiten vor. Ausserdem lernen Sie den Oberholz Reality Check und die Zukunft zum Thema Location-based Marketing kennen.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Location Based Marketing und Services auf dem 19. Twittwoch zu Berlin

  1. 1. Location Based Marketing Dienste und Optionen http://www.janhendriksenf.de/ http://www.janheinemann.com/ #twb @_SENF_ @jankbx
  2. 2. Agenda• Intro• Dienste im Vergleich• Fazit und Ausblick
  3. 3. Services für mobiles u. lokales Marketing• Noch Nische in DE• Aber stark im Aufschwung• Nutzer kommunizieren Aufenthaltsort• Nutzer erhalten virtuelle Badges und echte Discounts / Specials als Belohnung• 4 relevante Player: Foursquare, Gowalla, friendticker, Facebook Places
  4. 4. Dienste im Vergleich Location Based Marketing
  5. 5. foursquare• 7,5 Mio. Nutzer global• 381.576.305 Check Ins in 2010• 100K Unique Visitors in D / Monat*• Clients: iPhone, Android, Blackberry, Nokia, Palm, Windows Phone, mobile Site• API und viele Drittanwendungen *Google Adplanner
  6. 6. foursquare: Marketing-Sicht• Venue „claimen“• Foto / Logo hochladen• Tags / Kategorien vergeben• Special erstellen• Fenster-Aufkleber bestellen• ggf. mit Tipps arbeiten
  7. 7. foursquare Specials: Kreative Angebote überlegen (WOM :)
  8. 8. foursquare auf FB Pages
  9. 9. Heattrackerfoursquare API Apps
  10. 10. foursquare Button: To Do auf eigene Webseite bauen
  11. 11. foursquare Marken Pages
  12. 12. foursquare Venue Statistik
  13. 13. Gowalla• 1 Mio. Nutzer global• 22K Unique Visitors in D / Monat*• 260K Unique Visitors weltweit*• Clients: iPhone, iPad, Android, Palm, Blackberry, mobile Site *Google Adplanner
  14. 14. Gowalla: Marketing-Sicht• Venue „claimen“• Begrüßungstext, Custom Iconic Stamps• Venue Beschreibung, Kategorien• Link zur Homepage, twitter etc.• keine Discount Mechanik• Fenster-Aufkleber bestellen
  15. 15. Gowalla: Stadt-Übersicht
  16. 16. Gowalla Beispiele
  17. 17. friendticker• 7,9K Unique Visitors in D / Monat*• Clients: iPhone, Android.• API nicht vorhanden / öffentlich *Google Adplanner
  18. 18. Friendticker: Marketing-Sicht• kein direktes Claiming möglich, doch Orte können angelegt und bearbeitet werden• Custom Kampagnen per direkter Anfrage an Friendticker• Venue Beschreibung, Fotos von Usern, Kategorien, Stammgast werden, empfehlen• keine Discount Mechanik, ausser individuell für den Präsidenten und über Items• Fenster-Aufkleber
  19. 19. friendticker Fenster Sticker
  20. 20. friendticker: Ort bearbeiten
  21. 21. friendticker: Items anbieten
  22. 22. Facebook Places/Deals
  23. 23. Facebook Places/Deals• theoretisch über 17 Mio Nutzer in D*• diverse Mobile Clients, Mobile Site• vorerst keine API vorgesehen *Facebook
  24. 24. Facebook Deals: Marketing-Sicht• Feature wird in D nach ersten Startdeals gerade vorbereitet, Anfragen bei FB bereits möglich• Venue „claimen“• eigene Infos / Fotos möglich• kann mit Fanpage verbunden werden• diverse Deal-Varianten möglich, besonders spannend sind Deals für Gruppen• Facebook Insights integrieren Check-Ins / Deals
  25. 25. *Individual Loyalty Friend Charity Facebook Deals *http://www.socialmedia-blog.de/2010/12/fans-gewinnen-mit-facebook-promotions-und-deals/
  26. 26. Fazit und Ausblick Location Based Marketing
  27. 27. Offline mitdenken 1.0...
  28. 28. Offlinemitdenken 2.0...
  29. 29. Reality Check Germany cc by http://www.flickr.com/photos/pepperlime
  30. 30. Der Oberholz-Test (16.03.2011): friendticker foursquare Gowalla Places (Likes:Besucher 115 1020 247 66)Check-Ins 283 3077 438 473
  31. 31. Fazit• Möglichkeiten sind da und vielfach• Dienste & Angebote müssen aber aktiv beworben werden• kritische Masse ist durchaus vorhanden - die Deals leider noch nicht• wer jetzt einsteigt, bekommt ohne großen Aufwand gute Learnings für die Zukunft• Orte anlegen und claimen lohnt sich immer
  32. 32. Location Based Marketing: Die professionelle Zukunft
  33. 33. Location Based Marketing: Die professionelle Zukunft
  34. 34. nicht zu vergessen
  35. 35. Google Places und Co.:Location Based Services 1.0• Brandingmöglichkeiten nutzen• Foto- und Logo-Upload nutzen• In Google Maps und Street View gut aussehen• Backlinks generieren• Kritiken und Reviews sehen, anzeigen und nutzen• Anzahl aller Profile erhöhen• Reputation durch Präsenz steigern
  36. 36. Besten Dank! Spread the word...• www.janhendriksenf.de | twitter.com/_SENF_• www.janheinemann.com | twitter.com/jankbx

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