Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Joel & Jan über Hashtags und die Twittersuche

1,243 views

Published on

Published in: Technology, Design
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Joel & Jan über Hashtags und die Twittersuche

  1. 1. 1. Juli 2009 Von SEO zu TWEO ? The next Big Thing? Überlegungen zur Zukunft der Echtzeitsuche im Hinblick auf Reputation und Keywording
  2. 2. Who is ? Joel Kaczmarek  Jan Heinemann  Stefan Wolpers  Chefredakteur   Marke>ng &   Susuh &   Gründerszene.de  Web 2.0 Mentor  Ultra‐ak>v TwiMerer  @JoKa83  @jankbx  @StefanW  @Joel_Kaczmarek  @Susuh  @gruenderszene 
  3. 3. Dominanz Guter Algorithmus
  4. 4. Probleme dieser Monokultur • Viele Seiten werden gar nicht oder mit deutlicher Verzö‐       gerung indiziert  • Google entscheidet was relevant ist und belohnt wird       →Self‐fulfilling Prophecy  • Der Algorithmus ist nicht transparent und nährt den        teuren SEO‐Stand sehr gut  • Google ist nicht auf eine Echtzeitsuche ausgelegt, son‐       dern soll nur alle verfügbaren Seiten katalogisieren 
  5. 5. Zwei neue Trends Ordnung ins Datenchaos bringen  Echtzeitsuche 
  6. 6. Von Dominanz zu Unterlegenheit? Live-Suche ?
  7. 7. Twitters Eignung zur Echtzeitsuche • Kein Platz für Geschwafel, Fokussierung auf Wesentliches    • Externe Inhalte durch Links → Nachfolger von RSS?    • Retweets ermöglichen eine virale Verbreitung     • Funk>oniert durch die Freunde als sozialer Filter   
  8. 8. Das Heute: Suchmaschinenoptimierung – Alles dreht sich um Relevanz Seitenintern  • Keyword‐Op>mierung  =  • Saubere URLs  Keywording  • u.a.  Seitenextern  • Linkpopularität  =  • Pagerank  Google‐Power!  Reputa>on  • u.a. 
  9. 9. Das Morgen: Echtzeitsuchenoptimierung – Alles dreht sich um Mehrwerte? tweet‐intern  • Hashtags  =  • u.a.(?)  Keywording  Tweet‐extern  • Inhaltliche Relevanz  =  • Retweets der Inhalte  • u.a.  TwiMer‐Power?  Reputa>on 
  10. 10. Die Schnittmenge dieser Analogie: Relevanz anhand von Inhalten und Reputation Gute  Inhalte  Relevanz  Reputa>on 
  11. 11. Hashtags – Kurze Einführung Seit 2007  #  Indiziert ein Schlagwort  Gruppierungsansatz 
  12. 12. Hashtags und die Suchmaschinen Suchmaschinen finden alles  Hashtags limi>eren  Suchergebnisse  Interessant besonders für  Ereignisse 
  13. 13. Hashtags für die Zukunft von Twitter Hashtags sicherlich interessant für Adsense Modell  In Syntax als Konnota>onsgeber spannend  Triggern von Bots   Als poten>elle Metadaten ‐> Keywords 
  14. 14. Twitters State of the Art • Chronologische Auflistung der Tweets der letzten 28 Tage    • Über die verfeinerte Suche sind weitere Detailangaben möglich    • ALTERNATIVE? – Inhaltliche Relevanz & ReputaDon!   
  15. 15. Inhaltliche Relevanz • Eine inhaltliche Analyse der dem Tweet beigefügten Links    • Iden>fizierung relevanten Contents seitens TwiMer    • Bonus vergeben für    • Verlinkung von zueinander gehörendem Content    • Erstmalige IdenDfizierung von relevantem Content   
  16. 16. Reputation • Häufigkeit des Tweetens    • ReTweet‐Quote    • Anzahl der Konversa>onen via @Replies    • Großzügigkeit: Retweetet der TwiMerer auch        andere?  • Anzahl der 2nd‐Level‐Follower   
  17. 17. Probleme & Herausforderungen • Viele Kriterien lassen sich manipulieren und dies zum Teil auf        sehr komplexe Art, was schwer festzustellen ist  • Autofollow und entsprechende Reziprozitätregeln müssten zu       einer Abstufung führen  • Bot‐Problema>k    ? • Welche Gesprächsanteile hat ein TwiMerer? Dies erfordert einen        ausgeklügelten Algorithmus  • Unredlichkeit, zum Beispiel TwiMerer, die nur RSS‐Feeds und       Google Alerts twiMern  • Das #Followfriday‐Prinzip überflutet TwiMer und müsste       genauer analysiert werden 
  18. 18. Fazit Zunehmende Bedeutung von Status‐Updates  Unmenge an Content wird durch Dienste wie TwiMer gespült  Google & Co bilden das nicht ab  Echtzeit‐Suchmaschinen bilden noch keine Alterna>ve zum Googlemonopol  Echtzeit‐Suchmaschinen‐Algorithmen müssen die Herausforderungen der  Relevanz bewäl>gen können  SEO wird zu Qualitätsmanagement 
  19. 19. Aufwachen, wir sind fertig! Vielen Dank für die Aufmerksamkeit und so. @StefanW  @Joel_Kaczmarek  @jankbx  @JoKa83  @Susuh  @gruenderszene 

×