Mindwaves 21/09/11 Glasgow Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 social m...
Which Do You Know?
 
What is Social Media? <ul><li>“ It is a mindset of sharing, openness, collaboration and communication that is facilitated ...
Social Media Mindset <ul><li>Democratic </li></ul><ul><li>Inclusive </li></ul><ul><li>Mutuality </li></ul><ul><li>Open </l...
Tribes
Reach
The Long Tail Products Popularity &quot; We sold more books today that didn't sell at all yesterday than we sold today of ...
What You Once Did Image credit http://www.imageafter.com
You Must Now Do Image credit http://www.imageafter.com
Because you need to  <ul><li>Have conversations and build mutual trust </li></ul>
www.twintangibles.co.uk [email_address] @twintangibles social media at work
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Social Media - Mindwaves @ Social Media Week Glasgow

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Slides used at the Mindwaves launch event at Social Media Week Glasgow September 2011

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Social Media - Mindwaves @ Social Media Week Glasgow

  1. 1. Mindwaves 21/09/11 Glasgow Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 social media at work consulting – strategy - research
  2. 2. Which Do You Know?
  3. 4. What is Social Media? <ul><li>“ It is a mindset of sharing, openness, collaboration and communication that is facilitated by technical tools that provide for many to many non mediated exchange” </li></ul>
  4. 5. Social Media Mindset <ul><li>Democratic </li></ul><ul><li>Inclusive </li></ul><ul><li>Mutuality </li></ul><ul><li>Open </li></ul><ul><li>Reduced barriers to entry </li></ul><ul><li>Expectation of return non traditional </li></ul><ul><li>Challenges convention </li></ul><ul><li>Self regulating and self organising </li></ul><ul><li>Iterative </li></ul><ul><li>Deeply rooted </li></ul>
  5. 6. Tribes
  6. 7. Reach
  7. 8. The Long Tail Products Popularity &quot; We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday.&quot; Josh Peterson - Amazon
  8. 9. What You Once Did Image credit http://www.imageafter.com
  9. 10. You Must Now Do Image credit http://www.imageafter.com
  10. 11. Because you need to <ul><li>Have conversations and build mutual trust </li></ul>
  11. 12. www.twintangibles.co.uk [email_address] @twintangibles social media at work

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