WELCOME! Introductions A look at WCR Member Benefits 12 tips for 2012
A look a WCR We are a National organization with over 16,000 members. Since it’s beginnings in 1938, WCR has done much to help women in real estate! In particular, fighting for equitable commissions for women. We now help entrepreneurs with education, leadership opportunities and support, networking and establishing community as well as promoting professionalism in the business.
Member Benefits On-going programs to keep you at the top of your game. Scholarships for advanced development and other education opportunities. DIVA E-Connect Newsletter Perfomance Management Network Designation Online Profile Referral Network Support and Resources
Member Benefits Your Profile is found at www.WCR.org! Add your web, blog and other contact info. It shows your specialties and areas of interest. Even what languages you might speak!
12 Tips for 2012 Get the most out of your year! Today and everyday!
12 Tips for 2012TIP #1: January is the perfect time to update your bio’s and photos on various social media sites, your website and on the WCR profile! Did you receive awards or earn a new designation? Are you specializing in a new area? What do you have to offer your consumer? Do you have a Google Profile?
12 Tips for 2012TIP #2: Set Yourself up for Success!1. Keep a Business Account. For EVERYTHING!!2. Pay yourself a SALARY – be consistent.3. Set up a Business Entity.4. Get a GOOD GREAT Accountant!5. Establish business boundaries and personal boundaries.
12 Tips for 2012TIP #3: Set up a Slide Share Account www.SlideShare.net is a free site where you can set up presentations, articles and more to share online and easily create the right “code” to add it to your website and blog. It also allows you to TAG making it easier for GOOGLE to be more friendly to you.
12 Tips for 2012TIP #3: Set up a Slide Share Account
12 Tips for 2012TIP #4: Use Dropbox instead of your computer for saving documents.
12 Tips for 2012TIP #5: Monitor your Reputation!! Google Alerts are available for free.
12 Tips for 2012TIP #5: Monitor your Reputation!!Be sure that if you are virally visible, you look good!Other Reputation Monitoring: StepRep.com Reputation.com Trackur.com Tweetbeep.com Postling.com
12 Tips for 2012TIP #6: Integrate your Blog If your website and blog aren’t housed together, contact your website provider to assist you. It helps in making it easier to get more traffic to your site!
12 Tips for 2012TIP #6: Integrate your Blog By integrating your blog to your website, consumers will have all your information at the tip of their fingers. It ANCHORS them to your expertise.
12 Tips for 2012TIP #7: Set up your Dirty Dozen! These are the people in the industry that you want to work with, learn from and network with to ensure you are all at the top of your game! One of these or a few of these should be a business coach and accountability partners. Draft them!!
Many Relationships revolve around the real estate transaction… Title Inspectors Stagers P&C Mortgage Home Insurance Warranty Lock Real Estate Services Security & Attorney’s Plumbing/Heating Alarm Services HVAC Financial Services Moving Builders / Companies Property Remodeling Developers Handyman Managers Services ContractorsHaving trusted affiliates who enhance the real estate experience is Critical for referrals
12 Tips for 2012TIP #8: Update your Database. Is it on Facebook, on Constant Contact, on a different Contact Management system. Whatever your preference, make sure you are touching base to say hello and update your system. Know who your clients are. Social media makes it easier to connect! Facebook to book a FACE to FACE.
12 Tips for 2012TIP #8: Update your Database. If they aren’t on facebook, figure out where your fish are!!
Fish where the Fish are! CRAIGS ADS YAHOO BLOG ADS LINKEDIN FACEBOOK GOOGLEBROCHURES DRIVE-BY OPENS THE NEIGHBORS NEAREST 15SELLERSPHERE PAST REVERSE CLIENTS 800# PROSPECTS THE SIGN COMPETITION CALLERS
12 Tips for 2012TIP #9: Social Media Posts Should Boomerang! When you post an article on social media sites, don’t send people to the article.
12 Tips for 2012TIP #9: Social Media Posts Should Boomerang! Articles should be directly posted onto your blog or website with a link for the consumer to view the whole article in the original site. (give credit where credit is due). Make some of your own comments. Take your blog post URL and post that to your social updates. The clicks will lead to great info and to YOU!
12 Tips for 2012TIP #10: Use a Balanced Blueprint for Visibility Online What you post should all be connected! And it should all end up in Y.E.OYOU ENGAGING OTHERS!
A Balanced, Viral & Perpetual Blueprint for Successful Visibility Social Networking Feed Pushes Facebook, Linkedin etc. Agents Craigs List Agents Blog Ads Ads/Articles (10+ Active Ads) (1-2 per week) Agent Listing Your Website Your C.R.M Tours & Pages Y.E.O.
12 Tips for 2012TIP #11: Vision Boarding In addition to your written out business plan, or maybe instead of it, create a vision board! As visual beings, we can use these maps for the year help us to stay on target. It’s as easy as cutting and pasting images from online or with real pictures.
12 Tips for 2012TIP #12: Know your statistics and show off your knowledge on your blog. The Thing makes it really easy to share current information with minimal investment of time and money.
Thank you! Enhance YOUR Business with WCR. Membership Information & Sign Ups are Available Today! Our next Business Development Session is Wednesday, January 18, 2012 9:45 am Check in and Brunch 10:00 am -12:00pm Program BEYOND THE BUSINESS PLAN See you then!