The Itrain Business Model

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The Itrain Business Model

  1. 1. In class home work e-biz<br />Lina<br />Tatiana<br />Antoni<br />Pierre<br />
  2. 2. The itrain business model<br />Product-Revenue model<br />Itrainis a concept of combininghypehollywoodtrainersthatprovideyoupersonalized training.<br />With the possibility to uploadtrendy music in order to practice mobile training<br />=&gt; problemsolved : mobile individual fitness training<br />
  3. 3. Customer classification & segmentation<br />Hedonists<br />Teenagers<br />Sedentary workers<br />Music addicts<br />Diet enthousiatic people<br />
  4. 4. Competition<br />Nike + Ipod<br />http://www.apple.com/fr/ipod/nike/<br />
  5. 5. Revenue enhancement proposition<br />Selling fitness accessories (towels, training outfits, …) and F&B on line (energy drinks, protein shakes, fat burning pills…)<br />Develop gaming application (partnerships with wii for instance)<br />Develop partnership with sport equipment company to create a combination of sports out fit and electronic media<br />Licensing<br />

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