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Colette à Paris


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Colette à Paris

  1. 1. Colette à Paris …a long tail concept By Ghizlane Saadaoui & Lina Benseghir
  2. 2. Outline <ul><li>An online business that utilizes the Long Tail as a Business Model </li></ul><ul><li>How we know the Long Tail is the business model </li></ul><ul><li>What problems does this specific business solve </li></ul>
  3. 4. Various client niches <ul><li>- Fashionistas </li></ul><ul><li>Trend setters </li></ul><ul><li>Trend followers </li></ul><ul><li>Art & design lovers </li></ul><ul><li>Bloggers </li></ul><ul><li>Collectors </li></ul>
  4. 5. A wide range of items & brands
  5. 6. What problems does this specific business solve <ul><li>Customers : </li></ul><ul><li>Access a large offer of products (trendy or exclusively sold @ Colette e.g. US or Japanese brands, young designers, …) </li></ul><ul><li>Buy their favorite items from anywhere in the world (e-shop) & be aware of the news (artists, brands, exhibitions, fashion,..) through Colette’s website, their blog & their social network (myspace, twitter or facebook) </li></ul>
  6. 7. What problems does this specific business solve <ul><li>Partners – Suppliers : </li></ul><ul><li>A show room for their items & a trendy image </li></ul><ul><li>Owners – Investors : </li></ul><ul><li>An original positionning, many client niches & thus, a profitable business </li></ul>
  7. 8. <ul><li>Thanks for your attention </li></ul>