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Social media consultancy services<br />PriyankaSacharSocial Media Consultant<br />PriyankaSachar<br />

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Service objective<br />

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Services offered<br />Formulating strategies <br /><ul><li>for their social media presence

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for promoting their products using social media

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for promoting "launch" of their products using social media

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for Creating pre/post buzz around an event they have organised or sponsored</li></ul>Enabling their employees to be able to manage their social media presence<br />Workshops on social media<br />Implementation of the strategies I devise (in some of the cases) or supervising the implementation.<br />Guide them about do's and dont's<br />Convert negative branding to positive vibes using social media<br />Providing them with lists of relevant communities/forums/ influencers in social media<br />Arranging interaction with relevant bloggers/influencers who fit their target audience<br />

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Clients worked with<br />Following are the kind of clients I have worked with<br />1. Franchising & retail.<br />2. Cable TV media<br />3. F&B<br />4. Automobiles<br />5. Technology companies (B2C)<br />6. Fashion<br />7. Product/service companies (B2C)<br />

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Elements of Social Media<br />Blogging Platforms<br />Networking Platforms<br />Bookmarking Platforms<br />Publishing Platforms <br />Collaborative Platforms<br />

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How social media works<br />Social conversation can not be:<br /><ul><li>Controlled

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Organized

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Suppressed

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Instantaneous</li></ul>Social conversation is:<br /><ul><li>Organic

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Trusted

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Complex

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Personal

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Built over time</li></li></ul><li>Some statistics in Indian context<br />85% of active Indian Internet users read blogs<br />65% of active Indians Internet users share photos<br />Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann <br />

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Some statistics in Indian context<br />86% of active Indian Internet users watch/upload videos<br />44% of active Indian Internet users subscribe to an RSS feed <br />Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann <br />

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Trust & conversations drive social media<br />

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Social media strategy framework<br />Social Tools<br />Client’s social media presence<br />BOOKMARK<br />PARTICIPATE<br />COLLABORATE<br />PUBLISH<br />Social Tools<br />

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What’s in it for clients – typical activities<br />Add relevant connections, Creation of group if required, creation of company profile if required, Group discussion participation and seeding, Integrate with blog & twitter presence.<br />Creation of profile, Integrate with other social media presence, Following people , Encouraging followers, engaging with followers, Tweeting - 15 tweets/day (content provided by client)<br />Creation of a profile, Integrate with other social media platforms, creation of fanpage, creation of events, posting relevant content<br />Guide on blog creation, consult on plugins to enhance functionality and reach, post some content (provided by client), Submissions to Directories & Social bookmarking sites, Integration with other social media properties<br />Blogging<br />

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What’s in it for clients – typical activities<br />Creation of profile and channel, Integrate with other social media presence, Add relevant connections, seeding of video to get views/comments/ratings, Integrate with blog, FB & twitter presence.<br />Creation of profile, Integrate with other social media presence, creation of group if needed, Add contacts, engaging with audience, regular picture sharing, seeding in relevant groups to get views/comments<br />Creation of a profile, Integrate with other social media platforms, posting relevant content, keep interactivity high<br />

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What the client gets in metrics<br />On the Blog<br /><ul><li> Number of Posts

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Number of Replies

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Number of page views

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Volumes and Sentiment of Discussion </li></ul>On Twitter <br /><ul><li> Number of Followers

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Re-tweets

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Influence</li></ul>On Social Networks<br /><ul><li> Fans / Advocates

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Posts /Comments / Link Backs

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User Participation</li></ul>On Publishing Platforms<br /><ul><li> Number of Photos / Videos Uploaded – Content Distributed

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Number of Views/favs/comments/ratings</li></li></ul><li>What the client gets (example)<br />Converted negative vibe to positive!<br />

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My profile - Media coverage<br /> <br /><ul><li>Have been regularly interviewed by Leading national dailies like Hindustan Times, Indian Express, Mail Today, Times of India for sound bytes about blogging/tweeting or internet evolvement.

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Have been interviewed on Radio, by Meow FM (104.8 FM) & BBC radio

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Have been interviewed on TV, by NDTV & CNN-IBN</li></li></ul><li>My profile - Speaking opportunities<br /> <br />In my social media expert capacity, I have been a speaker at some events like <br /><ul><li>Codematrix, organised by Global logic India

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Barcamp VI, Delhi

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Delhi bloggers meet at Incube business centre</li></li></ul><li>My profile - Social media presence<br /> <br />I have presence on all relevant social media platforms like Facebook, Orkut, Twitter, Linkedin, Flickr, Youtube.<br />Blog URL : www.twilightfairy.in<br />Twitter URL : www.twitter.com/twilightfairy<br />Linkedin : in.linkedin.com/pub/priyanka-sachar/4/595/317<br />Photography showcase : www.flickr.com/twilightfairy<br />

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Assumptions<br /> The client will be in charge of generating most of the content. I as the external consultant am responsible for devising & management of their strategy.<br /> There must be scope for changing the entire calendar as events occur and regular client meetings are needed to review progress. <br />Time is split between actual implementation of mini-milestones and on-going fan acquisition and management of the conversations, which is a continuous effort. <br /> The level of effort would of course depend on the client and on the budgets available. <br /> For some clients the introduction of a social media strategy aligned to their ecommerce or visitor engagement may be transformative and may require them to rethink both their existing sites and perhaps even their marketing<br />

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THANKS<br /> <br />Contact number : 9811511719<br />Mail id : priyankaz@gmail.com<br />