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This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients.
At the heart of small business marketing are the campaigns that drive action – collections of marketingactivities that help a small business or organization to achieve its goals and objectives. One importantcampaign type that many small businesses or organizations have likely run, but would like to learn more about,revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may
be considering joining forces with a deal provider and you’re wondering what you should be looking for in a
deal or offer that matches your needs. This session will help you learn what you need to know aboutsuccessful deals, and how you might use them for your marketing efforts.
ATTENDEES OF THIS PRESENTATION WILL LEARN:
Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
The different types of deal you might run (includes: Facebook promotion, local deals and Trackable coupons)
5 steps to a great offer (set the goal, select the type of offer, creation and control, distribution/promotion,results/follow-up)